{"id":9859,"date":"2025-12-17T10:04:36","date_gmt":"2025-12-17T10:04:36","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9859"},"modified":"2025-12-17T10:10:13","modified_gmt":"2025-12-17T10:10:13","slug":"marketing-ai-prompting","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/es\/blog\/marketing-ai-prompting\/","title":{"rendered":"5 consejos de prompting que todo profesional del marketing debe conocer"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>Dominar los prompts de IA en marketing es clave para que los profesionales se mantengan competitivos en la era ag\u00e9ntica.<\/li>\n\n\n\n<li>Un prompt espec\u00edfico y bien estructurado genera resultados alineados con los objetivos de marketing.<\/li>\n\n\n\n<li>Convertir prompts efectivos en plantillas facilita la escalabilidad y el impacto de la IA en toda la organizaci\u00f3n.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>Cuando era ni\u00f1o, \u00bfalguna vez pens\u00f3: <em>\u00abQuiero ser ingeniero de prompts cuando sea mayor\u00bb<\/em>? Probablemente no. Pero en la actual era ag\u00e9ntica, todo profesional del marketing debe dominar el arte del prompting para IA \u2014 dar instrucciones claras \u2014 para seguir siendo competitivo.<\/p>\n\n\n\n<p>La <a href=\"https:\/\/www.salesforce.com\/es\/artificial-intelligence\/\">inteligencia artificial<\/a> (IA) es una herramienta poderosa, pero su eficacia depende directamente de la calidad de las instrucciones que recibe. Incluso el agente IA m\u00e1s avanzado solo puede ofrecer resultados acordes al nivel de claridad y precisi\u00f3n del prompting. En este sentido, el prompting puede entenderse como la formulaci\u00f3n de una petici\u00f3n: una instrucci\u00f3n vaga genera resultados limitados, mientras que una instrucci\u00f3n espec\u00edfica y bien estructurada produce respuestas alineadas con el objetivo deseado.<\/p>\n\n\n\n<p>Los prompts son el briefing creativo de la era de la IA. Un prompting bien ejecutado permite desarrollar campa\u00f1as m\u00e1s r\u00e1pidas, una personalizaci\u00f3n inteligente y una conexi\u00f3n s\u00f3lida con el cliente.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Aprenda a hacer prompts como un profesional<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Consulte la sesi\u00f3n on-demand en Salesforce+ y aprenda a dar prompts a los agentes IA y a personalizarlos para un marketing m\u00e1s inteligente.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/plus\/experience\/dreamforce_2025\/series\/marketers_and_commerce_at_dreamforce_2025\/episode\/episode-s1e15\">Ver la sesi\u00f3n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p>A continuaci\u00f3n, aqu\u00ed tiene 5 estrategias para dominar los prompts de IA en marketing y mantenerse a la vanguardia en el agentic marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-definir-el-objetivo\">1. Definir el objetivo<\/h3>\n\n\n\n<p>La IA no interpreta intenciones impl\u00edcitas. Es fundamental establecer objetivos claros, audiencias definidas y l\u00edmites precisos.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prompt d\u00e9bil:<\/strong> <em>\u00abHazme una campa\u00f1a para nuestra promoci\u00f3n de oto\u00f1o\u00bb.<\/em><\/li>\n\n\n\n<li><strong>Prompt m\u00e1s fuerte:<\/strong> <em>\u00abEres un profesional del marketing de [Empresa]. Crea una campa\u00f1a de promoci\u00f3n de oto\u00f1o dirigida a reactivar miembros de fidelidad en Madrid que no han comprado en los \u00faltimos 30 d\u00edas\u00bb.<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-ser-especifico\">2. Ser espec\u00edfico<\/h3>\n\n\n\n<p>Las instrucciones gen\u00e9ricas generan resultados gen\u00e9ricos. Indicar canal, tono, p\u00fablico y oferta permite obtener resultados alineados con la estrategia.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prompt d\u00e9bil:<\/strong> <em>\u00abPromociona nuestra campa\u00f1a de oto\u00f1o\u00bb.<\/em><\/li>\n\n\n\n<li><strong>Prompt m\u00e1s fuerte:<\/strong> <em>\u00abRedacta mensajes para email, SMS y WhatsApp en un tono cercano para miembros de fidelidad, ofreciendo un 15% de descuento\u00bb.<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-basar-las-instrucciones-en-datos\">3. Basar las instrucciones en datos<\/h3>\n\n\n\n<p>El verdadero potencial de la IA se alcanza cuando las instrucciones utilizan datos de clientes y negocio confiables, permitiendo personalizaci\u00f3n 1:1 a escala.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prompt d\u00e9bil:<\/strong> <em>\u00abHazle una oferta al cliente\u00bb.<\/em><\/li>\n\n\n\n<li><strong>Prompt m\u00e1s fuerte:<\/strong> <em>\u00abPersonaliza cada mensaje con la categor\u00eda de producto m\u00e1s buscada por el cliente y recomienda el siguiente mejor producto\u00bb.<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-abrazar-la-iteracion\">4. Abrazar la iteraci\u00f3n<\/h3>\n\n\n\n<p>Pruebe, ajuste y desaf\u00ede a la IA hasta que logre reflejar la voz de su marca y cumpla sus objetivos. Piense en el prompting menos como un deseo \u00fanico y m\u00e1s como un intercambio creativo con un miembro inteligente de su equipo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-escalar-con-plantillas\">5. Escalar con plantillas<\/h3>\n\n\n\n<p>Una vez identificados prompts efectivos, no necesita empezar de cero cada vez. Utilice <a href=\"https:\/\/www.salesforce.com\/es\/artificial-intelligence\/prompt-builder\/\">Prompt Builder<\/a> para capturar las mejores pr\u00e1cticas, convertirlas en plantillas y maximizar el impacto de los prompts de IA en marketing en todo el equipo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-puede-ayudar-salesforce\">\u00bfC\u00f3mo puede ayudar Salesforce?<\/h2>\n\n\n\n<p>Con <a href=\"https:\/\/trailhead.salesforce.com\/es\/content\/learn\/trails\/meet-agentforce-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Marketing<\/a>, estas mejores pr\u00e1cticas se aplican de manera inmediata. Esta soluci\u00f3n de IA ag\u00e9ntica de Salesforce cubre todo el ciclo de vida del cliente, combinando la experiencia humana con agentes IA para optimizar relaciones y maximizar ingresos.<\/p>\n\n\n\n<p>Con Agentforce Marketing, cada prompt puede generar campa\u00f1as m\u00e1s inteligentes, <a href=\"https:\/\/www.salesforce.com\/es\/marketing\/personalization\/\">conexiones m\u00e1s profundas<\/a> y nuevas formas de trabajo. Las plantillas de agentes listas para usar, como <a href=\"https:\/\/www.salesforce.com\/es\/form\/marketing\/agentforce-campaigns-demo\/\">Creaci\u00f3n de Campa\u00f1as<\/a>, incluyen marcos de prompts integrados, permitiendo comenzar a aplicar prompts de IA en marketing basados en las mejores pr\u00e1cticas de manera inmediata.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-en-resumen-mejores-prompts-mejores-resultados-de-marketing\">En resumen: mejores prompts, mejores resultados de marketing<\/h2>\n\n\n\n<p>El \u00e9xito en marketing con IA no requiere ser un <em>\u201cprompt engineer\u201d<\/em>: se trata de utilizar prompts de IA en marketing claros y estrat\u00e9gicos para automatizar tareas, escalar la personalizaci\u00f3n y centrarse en generar conexiones aut\u00e9nticas con los clientes; cuanto m\u00e1s precisos sean los prompts, mejores ser\u00e1n los resultados.<\/p>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u00bfAlguna pregunta?<br>Nosotros le ayudamos<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/es\/form\/contact\/contactme\/\">Contactar<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/es\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo los prompts de IA en marketing impulsan campa\u00f1as m\u00e1s inteligentes y una personalizaci\u00f3n escalable.<\/p>\n","protected":false},"author":517,"featured_media":9863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"cb58f207f5c747fe9b193af70d26f051","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[6,14,631,330],"sf_content_type":[],"blog":[],"coauthors":[118],"class_list":["post-9859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing-cloud","sf_topic-marketing","sf_topic-cmo-2","sf_topic-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Prompts de IA en marketing: 5 consejos | Salesforce Blog<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo los prompts de IA en marketing impulsan campa\u00f1as m\u00e1s 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