{"id":1563,"date":"2026-03-12T15:09:21","date_gmt":"2026-03-12T14:09:21","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=1563"},"modified":"2026-03-12T15:09:23","modified_gmt":"2026-03-12T14:09:23","slug":"adamed-agentforce-life-sciences","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/es\/news\/press-releases\/2026\/03\/12\/adamed-agentforce-life-sciences\/","title":{"rendered":"Adamed elige Salesforce Agentforce Life Sciences for Customer Engagement para impulsar su crecimiento comercial en Espa\u00f1a"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>La farmac\u00e9utica espa\u00f1ola implementa la soluci\u00f3n de Salesforce para unificar procesos comerciales, mejorar la relaci\u00f3n con profesionales sanitarios y acelerar su crecimiento<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\"><br><strong>Madrid, 15 de enero de 2026<\/strong>.- <a href=\"https:\/\/www.adamedfarma.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adamed Laboratorios<\/a>, empresa farmac\u00e9utica espa\u00f1ola l\u00edder especializada en el desarrollo y la distribuci\u00f3n de medicamentos con receta, modernizar\u00e1 sus operaciones comerciales y profundizar\u00e1 en la relaci\u00f3n con sus clientes gracias a <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-software\/customer-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Life Sciences for Customer Engagement de Salesforce<\/a>. De esta manera, Adamed unificar\u00e1 procesos comerciales cr\u00edticos, respaldar\u00e1 una sofisticada interacci\u00f3n multicanal con sus clientes y lograr\u00e1 una visi\u00f3n completa y de 360 grados de ellos, con el fin de avanzar en su misi\u00f3n de construir la excelencia comercial del futuro.<\/p>\n\n\n\n<p>Salesforce ha sido elegida espec\u00edficamente por su capacidad \u00fanica para ofrecer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visi\u00f3n unificada del cliente: <\/strong>Adamed crear\u00e1 una imagen completa y hol\u00edstica de cada cuenta profesional, hospitalaria y farmac\u00e9utica utilizando <a href=\"https:\/\/www.salesforce.com\/data\/use-cases\/?filters=2ab5aa0c-6342-400c-9f3a-0dd094606ef9\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a> y <a href=\"https:\/\/www.mulesoft.com\/life-sciences\" target=\"_blank\" rel=\"noreferrer noopener\">MuleSoft<\/a>, consolidando todas las interacciones, incluidas las visitas, los eventos y los pedidos, y garantizando la fiabilidad de los datos de los clientes mediante integraciones en tiempo real de MuleSoft con sistemas como <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=26eb9e4e-0b89-416f-94af-4e2c164820d7\" target=\"_blank\" rel=\"noreferrer noopener\">IQVIA OneKey<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Capacitaci\u00f3n sobre el terreno mejorada: <\/strong>Adamed mejorar\u00e1 las actividades cruciales sobre el terreno, como la elaboraci\u00f3n de informes de llamadas, la planificaci\u00f3n de ciclos y la presentaci\u00f3n de contenidos multimedia, gracias a <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, que sugiere las mejores acciones para realizar a continuaci\u00f3n y ofrece conocimientos automatizados, lo que contribuye a mejorar la productividad.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gesti\u00f3n omnicanal de pedidos y eventos:<\/strong> Adamed optimizar\u00e1 la gesti\u00f3n de pedidos y eventos con flujos de aprobaci\u00f3n y <a href=\"https:\/\/www.salesforce.com\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1as de marketing<\/a> utilizando <a href=\"https:\/\/www.salesforce.com\/marketing\/agentic-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Marketing<\/a> en canales como el correo electr\u00f3nico y los SMS, y utilizando <a href=\"https:\/\/www.tableau.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a> para proporcionar informaci\u00f3n detallada y en tiempo real sobre el estado de las entregas y recomendaciones de precios.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Funcionalidad m\u00f3vil sin conexi\u00f3n: <\/strong>Adamed optimizar\u00e1 sus procesos de gesti\u00f3n de cuentas y visitas, y permitir\u00e1 a los equipos comerciales ofrecer interacciones espec\u00edficas y de alto valor con profesionales sanitarios y socios utilizando s\u00f3lidas funciones de escritorio y tableta para la productividad sobre la marcha de los equipos de campo y de cuentas.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>La elecci\u00f3n de Agentforce Life Sciences for Customer Engagement por parte de Adamed supone una validaci\u00f3n muy s\u00f3lida de nuestra estrategia de plataforma unificada.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Frank Defesche, vicepresidente s\u00e9nior y director general de Agentforce Life Sciences<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p><em>\u201cLas empresas modernas del sector sanitario y cient\u00edfico necesitan una tecnolog\u00eda \u00e1gil que pueda adaptarse a escala global y, al mismo tiempo, satisfacer las demandas del mercado local y los requisitos de cumplimiento normativo\u201d<\/em>, afirm\u00f3 <strong>Bernardo de Rafael, director general de Adamed Laboratorios<\/strong>. <em>\u201cAgentforce Life Sciences for Customer Engagement proporciona las funciones m\u00f3viles, de cumplimiento normativo y de e-detailing que necesitamos para empoderar a nuestros equipos en Espa\u00f1a y establecer el est\u00e1ndar para la gesti\u00f3n de las relaciones con los clientes en toda nuestra organizaci\u00f3n. Esta inversi\u00f3n es clave para ejecutar nuestra estrategia comercial y garantizar un mejor acceso a nuestra cartera de medicamentos\u201d.&nbsp;<\/em><\/p>\n\n\n\n<p><em>\u201cLa elecci\u00f3n de Agentforce Life Sciences for Customer Engagement por parte de Adamed supone una validaci\u00f3n muy s\u00f3lida de nuestra estrategia de plataforma unificada\u201d, <\/em>afirma <strong>Frank Defesche, vicepresidente s\u00e9nior y director general de Agentforce Life Sciences<\/strong>.<em> \u201cCompa\u00f1\u00edas como Adamed reconocen que adoptar las innovaciones en IA y contar con una aut\u00e9ntica visi\u00f3n 360 del cliente, impulsada por Agentforce, es clave para el crecimiento comercial. Esta alianza fundamental en Espa\u00f1a no solo acelera la agilidad operativa inmediata de Adamed, sino que tambi\u00e9n establece las bases para una expansi\u00f3n internacional escalable que transformar\u00e1 la manera en que la compa\u00f1\u00eda se relaciona con sus clientes en todo el mundo\u201d.<\/em><\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"792\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/es\/news\/press-releases\/2025\/02\/04\/rossellimac-unifica-y-automatiza-sus-procesos-gracias-a-agentforce-de-salesforce\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/es\/news\/wp-content\/uploads\/sites\/26\/2025\/02\/HBF-Customer-Success.webp?w=1024\" class=\"content-card__image\" alt=\"Salesforce Customer Success\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/es\/news\/wp-content\/uploads\/sites\/26\/2025\/02\/HBF-Customer-Success.webp 1024w, https:\/\/www.salesforce.com\/es\/news\/wp-content\/uploads\/sites\/26\/2025\/02\/HBF-Customer-Success.webp?w=300&amp;h=169 300w, 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content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/es\/news\/press-releases\/2025\/02\/04\/rossellimac-unifica-y-automatiza-sus-procesos-gracias-a-agentforce-de-salesforce\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tRossellimac unifica y automatiza sus procesos gracias a Agentforce de Salesforce\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 lectura m\u00ednima\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"644\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/es\/news\/press-releases\/2024\/02\/12\/ayesa-refuerza-la-digitalizacion-de-su-estrategia-comercial-con-salesforce\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/es\/news\/wp-content\/uploads\/sites\/26\/2024\/02\/UK_AI_Center_Opening.jpg?w=1024\" class=\"content-card__image\" alt=\"Spain Customer Success\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/es\/news\/wp-content\/uploads\/sites\/26\/2024\/02\/UK_AI_Center_Opening.jpg 1200w, https:\/\/www.salesforce.com\/es\/news\/wp-content\/uploads\/sites\/26\/2024\/02\/UK_AI_Center_Opening.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/es\/news\/wp-content\/uploads\/sites\/26\/2024\/02\/UK_AI_Center_Opening.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/es\/news\/wp-content\/uploads\/sites\/26\/2024\/02\/UK_AI_Center_Opening.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/es\/news\/wp-content\/uploads\/sites\/26\/2024\/02\/UK_AI_Center_Opening.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/es\/news\/wp-content\/uploads\/sites\/26\/2024\/02\/UK_AI_Center_Opening.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/es\/news\/wp-content\/uploads\/sites\/26\/2024\/02\/UK_AI_Center_Opening.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/es\/news\/wp-content\/uploads\/sites\/26\/2024\/02\/UK_AI_Center_Opening.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/es\/news\/wp-content\/uploads\/sites\/26\/2024\/02\/UK_AI_Center_Opening.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/es\/news\/wp-content\/uploads\/sites\/26\/2024\/02\/UK_AI_Center_Opening.jpg?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/es\/news\/press-releases\/2024\/02\/12\/ayesa-refuerza-la-digitalizacion-de-su-estrategia-comercial-con-salesforce\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tAyesa refuerza la digitalizaci\u00f3n de su estrategia comercial con Salesforce\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 lectura m\u00ednima\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/es\/news\/wp-json\/wp\/v2\/sf_press_release\/1563\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>Como parte de su estrategia de desarrollo, la implantaci\u00f3n de la soluci\u00f3n en Adamed Laboratorios estar\u00e1 liderada por <a href=\"https:\/\/www.izertis.com\/es\/partners\/salesforce\" target=\"_blank\" rel=\"noreferrer noopener\">Izertis<\/a>, socio de confianza de Salesforce, que aportar\u00e1 su experiencia en transformaci\u00f3n digital en el sector sanitario y cient\u00edfico para garantizar el \u00e9xito de su despliegue y adopci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-mas-informacion\"><strong>M\u00e1s informaci\u00f3n<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descubre c\u00f3mo Salesforce est\u00e1 liderando la pr\u00f3xima era de <a href=\"http:\/\/salesforce.com\/form\/industries\/healthcare\/leading-the-next-era-of-life-sciences-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">transformaci\u00f3n del sector sanitario y cient\u00edfico<\/a>.<\/li>\n\n\n\n<li>Escucha las opiniones de algunas de las <a href=\"https:\/\/www.salesforce.com\/news\/stories\/industry-leaders-choose-life-sciences-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">organizaciones<\/a> que han elegido Agentforce Life Sciences.\u00a0<\/li>\n\n\n\n<li>Echa un vistazo al <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/dreamforce_2025\/series\/healthcare_and_life_sciences_at_dreamforce_2025\/episode\/episode-s1e8\" target=\"_blank\" rel=\"noreferrer noopener\">plan de acci\u00f3n<\/a> y al <a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/5033770\" target=\"_blank\" rel=\"noreferrer noopener\">marco de transici\u00f3n de Agentforce Life Sciences<\/a>.<\/li>\n\n\n\n<li>M\u00e1s informaci\u00f3n sobre el <a href=\"https:\/\/www.salesforce.com\/compare\/salesforce-vs-veeva\/\" target=\"_blank\" rel=\"noreferrer noopener\">ecosistema abierto<\/a> y la s\u00f3lida <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/05\/08\/partner-network-for-life-sciences-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">red de socios de Salesforce<\/a>, entre los que se incluyen <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=26eb9e4e-0b89-416f-94af-4e2c164820d7\" target=\"_blank\" rel=\"noreferrer noopener\">IQVIA<\/a> e <a href=\"https:\/\/www.izertis.com\/es\/partners\/salesforce\" target=\"_blank\" rel=\"noreferrer noopener\">Izertis<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-sobre-adamed\"><strong>Sobre Adamed<\/strong><\/h2>\n\n\n\n<p>Adamed Laboratorios es la filial espa\u00f1ola de Adamed Pharma S.A., una empresa farmac\u00e9utica y biotecnol\u00f3gica polaca internacional especializada en soluciones terap\u00e9uticas innovadoras. La empresa se centra en la investigaci\u00f3n y el desarrollo (I+D) para abordar los retos clave de la medicina moderna, especialmente en las \u00e1reas de trastornos del sistema nervioso central, oncolog\u00eda y riesgos cardiovasculares.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-sobre-salesforce\"><strong>Sobre Salesforce<\/strong><\/h2>\n\n\n\n<p>Salesforce ayuda a organizaciones de cualquier tama\u00f1o a convertirse en empresas ag\u00e9nticas, integrando a personas, agentes, aplicaciones y datos en una plataforma unificada y fiable para impulsar un crecimiento y una innovaci\u00f3n sin precedentes. Visite <a href=\"https:\/\/url.avanan.click\/v2\/r02\/___https:\/services.hosting.augure.com\/Response\/c3EMx\/%7b9192698e-e64c-4583-bc0c-921e35f094bc%7d___.YXAxZTphcmNoZXl0cGU6YTpvOjUzNjViZDc2MTBkZmJlYmIyMDdhOTMwODYyYzc3ZGRjOjc6YzM2ZDo5ZTk5ZjllYzgxYTY4NTNiOThjZWY3Yjc4NDQ3ZjBjOWY2ZjU5MDMzMTFjNGZhZDUyMzEzNmFiOTkyYWQ5M2M2Omg6RjpG\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.salesforce.com\/es\/<\/a>\u00a0para obtener m\u00e1s informaci\u00f3n. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La farmac\u00e9utica espa\u00f1ola implementa la soluci\u00f3n de Salesforce para unificar procesos comerciales, mejorar la relaci\u00f3n con profesionales sanitarios y acelerar su crecimiento Madrid, 15 de enero de 2026.- Adamed Laboratorios, empresa farmac\u00e9utica espa\u00f1ola l\u00edder especializada en el desarrollo y la distribuci\u00f3n de medicamentos con receta, modernizar\u00e1 sus operaciones comerciales y profundizar\u00e1 en la relaci\u00f3n con [&hellip;]<\/p>\n","protected":false},"author":267,"featured_media":1564,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[361],"sf_theme":[311],"sf_topic":[273,340,314],"sf_product":[62],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[293],"sf_collection":[],"sf_visibility":[],"coauthors":[272],"class_list":["post-1563","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-news-announcements-customer-2","sf_theme-agentic-ai","sf_topic-agents","sf_topic-agentic-enterprise","sf_topic-ai","sf_product-agentforce","sf_location-spain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adamed elige Salesforce Agentforce Life Sciences<\/title>\n<meta name=\"robots\" content=\"noindex, follow, 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