{"id":1984,"date":"2026-09-07T15:00:00","date_gmt":"2026-09-07T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=1984"},"modified":"2026-09-08T16:41:49","modified_gmt":"2026-09-08T14:41:49","slug":"natalia-escobedo-nueva-directora-general-de-salesforce-iberia","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/es\/news\/press-releases\/2026\/09\/07\/natalia-escobedo-nueva-directora-general-de-salesforce-iberia\/","title":{"rendered":"Natalia Escobedo, nueva directora general de Salesforce Iberia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>La directiva aporta m\u00e1s de 30 a\u00f1os de experiencia en transformaci\u00f3n digital, cloud, datos e inteligencia artificial para impulsar el crecimiento de Salesforce en el mercado espa\u00f1ol y portugu\u00e9s<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Madrid, 7 de septiembre de 2026<\/strong> <strong>\u2013<\/strong> Salesforce, l\u00edder mundial en CRM basado en IA, ha anunciado el nombramiento de<strong> Natalia Escobedo<\/strong> como vicepresidenta s\u00e9nior y directora general de Salesforce Iberia. Con esta incorporaci\u00f3n, la empresa refuerza su compromiso con los mercados espa\u00f1ol y portugu\u00e9s con una l\u00edder que aporta una s\u00f3lida experiencia en transformaci\u00f3n digital, inteligencia artificial, gesti\u00f3n de equipos y desarrollo empresarial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Natalia Escobedo sucede en el cargo a <strong>Enrique Polo de Lara<\/strong>, quien ha liderado la filial ib\u00e9rica durante m\u00e1s de 12 a\u00f1os, y asumir\u00e1 la responsabilidad de impulsar la estrategia de crecimiento de Salesforce en Espa\u00f1a y Portugal, acelerando la adopci\u00f3n de tecnolog\u00edas de IA ag\u00e9ntica, datos y CRM para ayudar a las organizaciones a transformar la relaci\u00f3n con sus clientes y aumentar su productividad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este nombramiento llega en un momento crucial para el crecimiento de Salesforce en el mercado. Seg\u00fan IDC, el gasto acumulado en tecnolog\u00edas de IA que respaldan el trabajo digital en Espa\u00f1a alcanzar\u00e1 los 35.900 millones de d\u00f3lares, con una tasa de crecimiento anual compuesta del 43% para 2030*. Cientos de empresas en Espa\u00f1a y Portugal ya est\u00e1n adoptando <strong>Agentforce<\/strong>, la plataforma de Salesforce para crear e implementar agentes de IA aut\u00f3nomos, y docenas de ellas ya tienen agentes en producci\u00f3n. La empresa prev\u00e9 un crecimiento significativo en Espa\u00f1a y Portugal relacionado con la IA ag\u00e9ntica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00abEs un privilegio incorporarme a Salesforce en un momento tan apasionante para la industria tecnol\u00f3gica. La inteligencia artificial est\u00e1 redefiniendo la forma en la que trabajan las organizaciones y c\u00f3mo se relacionan con sus clientes. Afronto este reto con la ilusi\u00f3n de acompa\u00f1ar a las empresas en esa transformaci\u00f3n, ayud\u00e1ndolas a generar un mayor impacto en su negocio a trav\u00e9s de la innovaci\u00f3n, los datos y la IA\u201d<\/em>, afirma <strong>Natalia Escobedo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cEs un enorme placer dar la bienvenida a Natalia Escobedo a Salesforce Iberia\u201d<\/em>, comenta <strong>Marco Hernansanz<\/strong>, vicepresidente ejecutivo y director general de Salesforce para el sur de Europa, Oriente Medio y \u00c1frica. <em>\u201cSu amplia experiencia en proyectos de transformaci\u00f3n digital e inteligencia artificial, combinada con su probada trayectoria en el liderazgo de equipos, ser\u00e1 clave para acelerar nuestro crecimiento. Bajo su direcci\u00f3n, impulsaremos la adopci\u00f3n de la plataforma de Salesforce para que todas las empresas y administraciones p\u00fablicas de Espa\u00f1a se conviertan en empresas \u00abag\u00e9nticas\u00bb, en las que los seres humanos y los agentes de IA trabajen juntos para crecer y prestar un mejor servicio a sus clientes\u201d.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Natalia Escobedo <\/strong>se incorpora a Salesforce tras m\u00e1s de 11 a\u00f1os en Microsoft, donde ocup\u00f3 diversos puestos de liderazgo. Durante los \u00faltimos cinco a\u00f1os, ha dirigido el negocio del sector p\u00fablico en Espa\u00f1a, formando parte del equipo directivo de Microsoft Espa\u00f1a. Anteriormente, dirigi\u00f3 el \u00e1rea de Aplicaciones Empresariales, fue responsable del negocio de Azure y dirigi\u00f3 las ventas en los sectores de la administraci\u00f3n p\u00fablica y la sanidad, impulsando algunos de los principales proyectos de modernizaci\u00f3n digital para las administraciones p\u00fablicas espa\u00f1olas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anteriormente,<strong> Natalia <\/strong>desarroll\u00f3 una carrera de m\u00e1s de dos d\u00e9cadas en empresas tecnol\u00f3gicas internacionales. Comenz\u00f3 su trayectoria profesional en IBM, donde trabaj\u00f3 durante diez a\u00f1os como consultora t\u00e9cnica y especialista en ventas, participando \u2014entre otros proyectos internacionales\u2014 en el desarrollo de los sistemas de informaci\u00f3n para los Juegos Ol\u00edmpicos de S\u00eddney 2000. M\u00e1s tarde, se incorpor\u00f3 a Software AG, donde ocup\u00f3 varios puestos de liderazgo comercial antes de convertirse en directora s\u00e9nior de Ventas para el sector financiero y la administraci\u00f3n p\u00fablica y en miembro del equipo ejecutivo de la empresa en Espa\u00f1a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Natalia Escobedo<\/strong> es licenciada en Administraci\u00f3n de Empresas, con especializaci\u00f3n en Econom\u00eda Cuantitativa y An\u00e1lisis, por la Universidad Complutense de Madrid. Est\u00e1 casada y es madre de dos hijos, Manuel y Natalia. Apasionada por el deporte, encuentra en \u00e9l valores como el esfuerzo, la perseverancia y el trabajo en equipo, que tambi\u00e9n han marcado su trayectoria profesional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* <a href=\"https:\/\/www.salesforce.com\/agentforce\/digital-labor-economy-impact-report\/?bc=OTH\" target=\"_blank\" rel=\"noreferrer noopener\">The Digital Labor Economy: Powered by Agentic AI (IDC)<\/a> \/ Spain Data: <a href=\"https:\/\/www.salesforce.com\/en-us\/wp-content\/uploads\/sites\/4\/documents\/infographics\/US53905225-IG-Spain_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Quantifying the Impact of the Digital Labor Economy in Spain<\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La directiva aporta m\u00e1s de 30 a\u00f1os de experiencia en transformaci\u00f3n digital, cloud, datos e inteligencia artificial para impulsar el crecimiento de Salesforce en el mercado espa\u00f1ol y portugu\u00e9s Madrid, 7 de septiembre de 2026 \u2013 Salesforce, l\u00edder mundial en CRM basado en IA, ha anunciado el nombramiento de Natalia Escobedo como vicepresidenta s\u00e9nior y [&hellip;]<\/p>\n","protected":false},"author":649,"featured_media":1987,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[],"sf_theme":[],"sf_topic":[],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[],"sf_collection":[],"sf_visibility":[],"coauthors":[294],"class_list":["post-1984","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Natalia Escobedo, nueva directora general de Salesforce Iberia - Salesforce<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, 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