{"id":606,"date":"2023-09-28T22:49:00","date_gmt":"2023-09-28T22:49:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=606"},"modified":"2025-03-06T15:19:19","modified_gmt":"2025-03-06T15:19:19","slug":"salesforce-reforca-la-seva-aposta-per-catalunya-amb-una-estrategia-orientada-a-ampliar-el-seu-ecosistema-i-desenvolupar-el-talent","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/es\/news\/press-releases\/2023\/09\/28\/salesforce-reforca-la-seva-aposta-per-catalunya-amb-una-estrategia-orientada-a-ampliar-el-seu-ecosistema-i-desenvolupar-el-talent\/","title":{"rendered":"Salesforce refor\u00e7a la seva aposta per Catalunya amb una estrat\u00e8gia orientada a ampliar el seu ecosistema i desenvolupar el talent"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>La companyia inaugura la seva nova oficina a Barcelona en un acte clausurat per l\u2019Molt Honorable Sr. Roger Torrent i Rami\u00f3, conseller d\u2019Empresa i Treball de la Generalitat de Catalunya<\/em> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Barcelona, 28 de setembre de 2023<\/strong> &#8211; Salesforce, l\u00edder en aplicacions empresarials en el n\u00favol i el prove\u00efdor m\u00e9s gran de programari de gesti\u00f3 de relacions amb els clients (CRM), redobla la seva aposta per Catalunya amb una estrat\u00e8gia dirigida a refor\u00e7ar el seu ecosistema empresarial en el territori i fomentar el desenvolupament de talent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des de la seva fundaci\u00f3 l\u2019any 1999, la companyia forma part de l&#8217;estrat\u00e8gia digital d&#8217;organitzacions de tot el m\u00f3n, permetent a les empreses de totes les grand\u00e0ries aprofitar el poder dels aven\u00e7os tecnol\u00f2gics com el n\u00favol, els dispositius m\u00f2bils, les xarxes socials i, m\u00e9s recentment, la intel\u00b7lig\u00e8ncia artificial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a part de la seva estrat\u00e8gia de creixement, la companyia ha decidit ampliar la seva pres\u00e8ncia a Catalunya amb una nova oficina a Barcelona. A la cloenda de l&#8217;esdeveniment d&#8217;inauguraci\u00f3, durant la seva intervenci\u00f3, el <strong>conseller Torrent,<\/strong> ha explicat que \u201c\u00e9s un objectiu del Govern transformar el sistema productiu de Catalunya en clau verda i digital\u201d i ha destacat que \u201cSalesforce \u00e9s una companyia de refer\u00e8ncia mundial que contribueix de manera molt important a fer-ho realitat i d\u00f3na exemple com a companyia amb una petjada de carboni neutre\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A l&#8217;acte d&#8217;inauguraci\u00f3 tamb\u00e9 han participat personalitats com <strong>Pau Solanilla<\/strong>, comissionat de Relacions Internacionals i Promoci\u00f3 de Ciutat de Barcelona, <strong>Eduard Martin<\/strong>, CIO de Mobile World Capital Barcelona Foundation, <strong>Joana Barbany<\/strong>, ambassador de Women in Tech Barcelona i <strong>Josep Santacreu<\/strong>, president de Plant for the Planet Spain, a part dels directius de la companyia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La tecnologia de Salesforce, que es basa a combinar l&#8217;\u00fas \u00e8tic de les dades, la intel\u00b7lig\u00e8ncia artificial i la plataforma de relaci\u00f3 amb els clients (CRM) en un entorn de seguretat i confian\u00e7a, juga un paper molt rellevant en el desenvolupament econ\u00f2mic a tot el m\u00f3n i tamb\u00e9 a Catalunya. L&#8217;\u00faltim informe d\u2019IDC: The Salesforce Economy: Fueled by AI-powered Cloud Solutions, anticipa una generaci\u00f3 de negoci en l\u2019\u00e0mbit global de m\u00e9s de dos bilions de d\u00f2lars i la creaci\u00f3 d\u201911,6 milions de llocs de treball relacionats amb Salesforce a tot el m\u00f3n en el per\u00edode 2022 &#8211; 2028.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEl nostre negoci a Catalunya ha crescut de manera sostinguda i per sobre de la mitjana global des que vam iniciar les nostres activitats a Espanya l\u2019any 2005\u201d, ha explicat <strong>Enrique Polo de Lara, SVP i Country Manager de Salesforce<\/strong>. \u201cVolem que Catalunya continu\u00ef sent un dels nostres principals pilars de creixement i, per a aix\u00f2, estem desenvolupant una estrat\u00e8gia dirigida a expandir el nostre ecosistema, de manera que puguem oferir un millor servei a les empreses i institucions del territori\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce estima que a la seva xarxa de partners a Catalunya hi ha en l&#8217;actualitat m\u00e9s de 2.200 professionals certificats que en total sumen m\u00e9s de 6.000 certificacions en les diferents solucions tecnol\u00f2giques de l&#8217;empresa. Per a acompanyar els seus plans de negoci a Catalunya, la companyia aspira al fet que el nombre de professionals certificats a Salesforce i el nombre de certificacions creixi entorn del 30% l&#8217;any vinent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cL&#8217;oficina de Barcelona \u00e9s un espai innovador, divers i vibrant, format per professionals de 15 nacionalitats diferents, des d&#8217;on volem ser un motor per a la transformaci\u00f3 digital de les empreses i el desenvolupament de l&#8217;ecosistema digital del territori\u201d, ha comentat <strong>Pau Contreras, VP i Barcelona Hub Leader<\/strong>. \u201cEstem conven\u00e7uts que la converg\u00e8ncia de les dades, la intel\u00b7lig\u00e8ncia artificial i les aplicacions CRM t\u00e9 un enorme potencial per a millorar la productivitat i la competitivitat. I aix\u00f2 volem fer-ho posant \u00e8mfasi en l&#8217;\u00fas \u00e8tic i hum\u00e0 d&#8217;aquestes tecnologies i generant un impacte positiu en la societat, amb especial focus en les habilitats digitals, el talent femen\u00ed i la sostenibilitat.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formaci\u00f3 digital<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els grans aven\u00e7os en intel\u00b7lig\u00e8ncia artificial generativa, que Salesforce est\u00e0 incorporant a tota la seva cartera d&#8217;aplicacions de negoci, requereixen una nova generaci\u00f3 de professionals qualificats. D&#8217;altra banda, la tecnologia CRM es troba entre les top cinc que m\u00e9s demanda i llocs de treball genera en el sector digital i, particularment, a Barcelona, segons les dades de l&#8217;informe Digital Talent Overview de MWCapital. L&#8217;oferta d&#8217;ocupaci\u00f3 per a consultors ERP &amp; CRM va cr\u00e9ixer un 32% el 2022, situant a aquest perfil com el tercer m\u00e9s demandat en la capital catalana en l&#8217;apartat de tecnologies consolidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb el prop\u00f2sit d&#8217;impulsar la formaci\u00f3 i reduir la bretxa entre demanda i oferta de professionals, Salesforce i Cloud Coachers, partner oficial de formaci\u00f3 professional de Salesforce, s&#8217;incorporen a l&#8217;alian\u00e7a Barcelona Digital Talent (BDT). Gr\u00e0cies a aquesta iniciativa, Cloud Coachers, a trav\u00e9s dels seus cursos especialitzats, ajudar\u00e0 a certificar a centenars de professionals a la plataforma Salesforce, impulsant les seves oportunitats d&#8217;ocupabilitat i desenvolupament professional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Talent femen\u00ed<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce, que basa la seva activitat en cinc valors essencials (Confian\u00e7a, Innovaci\u00f3, \u00c8xit dels seus clients, Igualtat i Sostenibilitat) tamb\u00e9 vol fomentar el pilar de la igualtat fent un esfor\u00e7 extra en l&#8217;\u00e0rea del desenvolupament del talent femen\u00ed a Catalunya. Per a aix\u00f2, Salesforce Womens Network, el grup de treball de la companyia per al foment de progr\u00e9s i lideratge femen\u00ed en l&#8217;entorn professional, ha anunciat una col\u00b7laboraci\u00f3 amb el cap\u00edtol de Women in Tech a Barcelona. Amb aquesta col\u00b7laboraci\u00f3, directives i volunt\u00e0ries de Salesforce participaran en esdeveniments per a fomentar el lideratge femen\u00ed en les organitzacions. Tamb\u00e9 est\u00e0 previst impartir sessions d&#8217;orientaci\u00f3 en escoles, animant a nenes i joves a formar-se en compet\u00e8ncies i habilitats en ci\u00e8ncia, tecnologia, enginyeria i matem\u00e0tiques (STEM).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sostenibilitat<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalment, Salesforce no ha volgut deixar de costat el comprom\u00eds amb la sostenibilitat i el medi ambient. En aquesta l\u00ednia, la companyia \u00e9s col\u00b7laboradora de la iniciativa 1 Trillion Trees en l\u2019\u00e0mbit global, un projecte per a plantar un bili\u00f3 d&#8217;arbres a tot el m\u00f3n. Alineada amb aquest projecte, a Catalunya l&#8217;empresa ha anunciat la col\u00b7laboraci\u00f3 amb l&#8217;organitzaci\u00f3 Plant for the planet, que est\u00e0 directament involucrada en la reforestaci\u00f3 d&#8217;\u00e0rees naturals arrasades pels incendis. Empleats voluntaris de Salesforce participaran aix\u00ed, tant en activitats de plantaci\u00f3 com en iniciatives de conscienciaci\u00f3 i formaci\u00f3 a joves i nens, amb l&#8217;objectiu d&#8217;acostar-nos a un m\u00f3n amb menys emissions netes de carboni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre Salesforce<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce permet a empreses de totes les grand\u00e0ries i sectors connectar amb els seus clients a trav\u00e9s del poder de la IA + dades + CRM. Per a obtenir m\u00e9s informaci\u00f3, visiti https:\/\/www.salesforce.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contacte per a premsa:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e0s interessat a rebre m\u00e9s informaci\u00f3 o tens qualsevol consulta, si us plau, posa&#8217;t en contacte amb:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Salesforce<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fabi\u00e1n Gradolph &#8211; fgradolph@salesforce.com \u2013 610 712 617<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Archetype &#8211;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e9sar Pastrana &#8211; cesar.pastrana@archetype.co &#8211; 607 42 97 80<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c1ngel Gallego &#8211; angel.gallego@archetype.co &#8211; 674 00 44 74<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marta Barjola &#8211; Marta.Barjola-Cestero@archetype.co &#8211; 611 50 34 60<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La companyia inaugura la seva nova oficina a Barcelona en un acte clausurat per l\u2019Molt Honorable Sr. Roger Torrent i Rami\u00f3, conseller d\u2019Empresa i Treball de la Generalitat de Catalunya &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Barcelona, 28 de setembre de [&hellip;]<\/p>\n","protected":false},"author":467,"featured_media":559,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[46],"sf_theme":[61],"sf_topic":[32],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[293],"sf_collection":[],"sf_visibility":[],"coauthors":[278],"class_list":["post-606","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-corporate","sf_theme-business-as-a-platform-for-change","sf_topic-stakeholder-capitalism","sf_location-spain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce refor\u00e7a la seva aposta per Catalunya amb una estrat\u00e8gia orientada a ampliar el seu ecosistema i desenvolupar el talent - 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