{"id":614,"date":"2023-11-07T22:57:00","date_gmt":"2023-11-07T22:57:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=614"},"modified":"2025-03-12T21:25:32","modified_gmt":"2025-03-12T20:25:32","slug":"according-to-a-salesforce-report-75-of-it-and-analytics-leaders-still-struggle-to-drive-business-priorities-with-data","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/es\/news\/press-releases\/2023\/11\/07\/according-to-a-salesforce-report-75-of-it-and-analytics-leaders-still-struggle-to-drive-business-priorities-with-data\/","title":{"rendered":"Seg\u00fan un informe de Salesforce, el 75% de los l\u00edderes de TI y an\u00e1lisis a\u00fan tienen dificultades para impulsar las prioridades de negocio con datos"},"content":{"rendered":"\n<p><em>Solamente un 43% de los responsables de negocio en Espa\u00f1a conf\u00edan plenamente en la exactitud de sus datos.<\/em><\/p>\n\n\n\n<p><strong>Madrid, 7 de noviembre de 2023 &#8211; <\/strong><a href=\"http:\/\/www.salesforce.com\/es\">Salesforce<\/a>, l\u00edder mundial de CRM, ha presentado los datos de su informe <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-data-analytics\/?d=cta-body-promo-8\"><em>State of Data and Analytics<\/em><\/a>, con las tendencias clave ofrecidas por m\u00e1s de 10.000 l\u00edderes de negocio, de IT y anal\u00edtica de 18 pa\u00edses, 300 de ellos de Espa\u00f1a.&nbsp;&nbsp;<\/p>\n\n\n\n<p>El informe destaca las tendencias que afectan a los analistas de datos, incluidas las estrategias utilizadas para avanzar en inteligencia artificial (IA), los retos a los que se enfrentan las organizaciones para aprovechar todo el potencial de su informaci\u00f3n y las t\u00e1cticas que emplean los responsables de TI para gestionar datos cada vez m\u00e1s abundantes y complejos.<\/p>\n\n\n\n<p>Entre las principales conclusiones del informe de este a\u00f1o podemos destacar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Los avances de la IA intensifican la demanda de datos fiables y seguros<\/strong>. Los avances en IA evolucionan r\u00e1pidamente, y las empresas est\u00e1n expectantes por obtener beneficios de nuevas tecnolog\u00edas como la IA generativa. De hecho, al <strong>76%<\/strong> de los responsables de negocio espa\u00f1oles les preocupa no estar haci\u00e9ndolo. Esto presiona a los equipos de gesti\u00f3n de datos para que alimenten los algoritmos con datos de alta calidad. El <strong>89%<\/strong> de los responsables de IT y an\u00e1lisis de datos de Espa\u00f1a afirman que los avances en IA convierten la gesti\u00f3n de informaci\u00f3n en una gran prioridad.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Las amenazas de seguridad y la falta de confianza obstaculizan el potencial de los datos<\/strong>. S\u00f3lo el <strong>43%<\/strong> de los directivos de Espa\u00f1a conf\u00eda plenamente en la exactitud de sus datos. El mayor obst\u00e1culo para ellos son los <strong>vol\u00famenes abrumadores de informaci\u00f3n<\/strong>. Por su parte, los responsables de an\u00e1litica y IT citan las <strong>amenazas de seguridad<\/strong> como su principal reto en esta materia. De hecho, un <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/top-data-security-trends\/\">informe<\/a> de Salesforce revel\u00f3 que el 65% de los responsables de TI sufrieron una brecha de seguridad entre junio de 2021 y junio de 2022. Entre los que sufrieron una brecha, el 35% no pudo recuperar los datos afectados. La IA generativa conlleva el riesgo a\u00f1adido de que los datos privados de la empresa se filtren a modelos ling\u00fc\u00edsticos p\u00fablicos de gran tama\u00f1o.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Los l\u00edderes de negocio aprovechan la cultura de datos y la gobernanza para alcanzar sus objetivos<\/strong>. Un elemento clave para sentar las bases del \u00e9xito de la IA es la gobernanza de los datos, es decir, el conjunto de normas o pol\u00edticas que rigen la recopilaci\u00f3n, gesti\u00f3n, almacenamiento, medici\u00f3n y comunicaci\u00f3n de la informaci\u00f3n dentro de una organizaci\u00f3n. Para maximizar el valor y la confianza en los datos, los responsables de anal\u00edtica y TI se apoyan en la gobernanza. En Espa\u00f1a, el 77% de estos profesionales utilizan la gobernanza de datos y el 81% invertir\u00e1 m\u00e1s en formaci\u00f3n asociada a este \u00e1mbito el pr\u00f3ximo a\u00f1o para reforzar la cultura interna.<\/li>\n<\/ul>\n\n\n\n<p><strong>Metodolog\u00eda<\/strong><\/p>\n\n\n\n<p>Los datos de este informe proceden de dos encuestas doblemente an\u00f3nimas realizadas entre el 16 de junio y el 31 de julio de 2023. La primera encuesta gener\u00f3 5.540 respuestas de responsables de anal\u00edtica y TI de 18 pa\u00edses diferentes de Norteam\u00e9rica, Latinoam\u00e9rica, Asia-Pac\u00edfico y Europa. La segunda encuesta gener\u00f3 5.540 respuestas de responsables de negocio de los mismos pa\u00edses. En el informe se ofrecen m\u00e1s detalles. Los sesgos culturales influyen en los resultados de las encuestas por pa\u00edses.<\/p>\n\n\n\n<p><strong>Sobre Salesforce<\/strong><\/p>\n\n\n\n<p>Salesforce permite a empresas de todos los tama\u00f1os y sectores conectar con sus clientes a trav\u00e9s del poder de la IA + datos + CRM.&nbsp;<\/p>\n\n\n\n<p>Para obtener m\u00e1s informaci\u00f3n, visite <a href=\"https:\/\/www.salesforce.com\">https:\/\/www.salesforce.com<\/a>.<\/p>\n\n\n\n<p><strong>Contacto para medios Salesforce:<\/strong>&nbsp;<\/p>\n\n\n\n<p>Fabi\u00e1n Gradolph &#8211; fgradolph@salesforce.com \u2013 610 712 617<\/p>\n\n\n\n<p><strong>Archetype &#8211; <\/strong>salesforcemadrid@archetype.co<\/p>\n\n\n\n<p>\u00c1ngel Gallego \u2013 674 00 44 74<\/p>\n\n\n\n<p>Marta Barjola \u2013 611 50 34 60<\/p>\n\n\n\n<p>C\u00e9sar Pastrana \u2013 607 42 97 80<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Solamente un 43% de los responsables de negocio en Espa\u00f1a conf\u00edan plenamente en la exactitud de sus datos. Madrid, 7 de noviembre de 2023 &#8211; Salesforce, l\u00edder mundial de CRM, ha presentado los datos de su informe State of Data and Analytics, con las tendencias clave ofrecidas por m\u00e1s de 10.000 l\u00edderes de negocio, de [&hellip;]<\/p>\n","protected":false},"author":467,"featured_media":883,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[54],"sf_theme":[59],"sf_topic":[1],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[128],"sf_collection":[],"sf_visibility":[],"coauthors":[278],"class_list":["post-614","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-analytics","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Seg\u00fan un informe de Salesforce, el 75% de los l\u00edderes de TI y an\u00e1lisis a\u00fan tienen dificultades para impulsar las prioridades de negocio con datos - Salesforce<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seg\u00fan un informe de Salesforce, el 75% de los l\u00edderes de TI y an\u00e1lisis a\u00fan tienen dificultades para impulsar las prioridades de negocio con datos\" \/>\n<meta property=\"og:description\" content=\"Solamente un 43% de los responsables de negocio en Espa\u00f1a conf\u00edan plenamente en la exactitud de sus datos. 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