Identity management has become a growing concern in the age of remote working and digital transformation. During the Covid-19 crisis, IT leaders have had to react with agility and speed, as digital transformation has become essential for survival. Salesforce is here to help businesses in this digital transformation, in part by focussing on identity management.
In one of the Salesforce Leading Through Change webinars, we spoke with Hans der Kinderen, Domain Architect for T-Mobile Netherlands, to find out how T-Mobile Netherlands is using Salesforce's Customer 360 Identity to protect their data from emerging threats and data breaches.
T-Mobile's digital transformation journey started over five years ago. The company broke silos to create more connected experiences. This made it easier for the company to shift to remote working when the pandemic hit.
With the on-going crisis, securing data has never been more critical and identity management has become a crucial concern. Der Kinderen advises businesses not to underestimate its importance. T-Mobile's identity management concerns were more complicated than most. So, they turned to Salesforce to secure and manage data while getting a single view of the customer across apps, services, and brands.
T-Mobile is using Customer 360 for identity management to:
Build a single view of the customer
Drive digital transformation with a customer focus.
Secure and manage data in this era of remote workers.
Hans Der Kinderen told us: “Identity & access management is a hot topic for us. We have been working on it for the past 3 years or so. What we soon learned is that identity management cannot be approached as a general topic, nor does it have a one-size-fits-all solution. Therefore we had to distinguish between three different domains: the customers, our employees, and our partners.”
Salesforce worked with T-Mobile to solve this complexity. Since T-Mobile was already using Salesforce CRM, they could introduce a digital solution more or less out of the box.
“Salesforce Customer 360 identity was selected to manage customer access to the different product brands within our organization. It was essential to create a consistent journey for the customer in the T-Mobile world following the post-merger integration of T-Mobile Thuis and Tele2.”
Identity management has also been crucial in the current climate to support T-Mobile remote employees including outsourced workers (call centre agents, field engineers, etc.) to manage their access rights within Salesforce.
On its journey to digital transformation, T-Mobile is reimagining its partner relationship management starting with identity & access management and the replacement of its partner sales & service homegrown solutions.
T-Mobile is also looking at revamping its outdated B2B self-service portal to a T-Mobile branded customer-facing one in order to better address its complex B2B market.
Companies with established identity management strategies are more likely to be successful. However, IT leaders everywhere are facing three main challenges:
How can I empower a remote workforce?
What is the best way to secure data in an increasingly online world?
How can I best take care of my customers and partners in a time of crisis?
Salesforce's Customer 360 provides management solutions for these challenges. Customer 360 Identity safeguards data during a time of crisis. It drives best in class identity management and enables companies to manage access to their systems with a single sign-on (SSO) from any device for a seamless customer experience.
Are you ready to learn more about the most trusted platform for safeguarding customer data?
Watch the webinar to see a demonstration of Salesforce Identity for Customers and Partners, and to learn more about how Customer 360 can help secure and manage business and customer data.