Luis is the Leader and GM IBM’s Salesforce Practice in EMEA.
He leads a formidable IBM Bluewolf pack of creative business consultants, user experience specialists, visionary innovators, and futurist technologists in defining groundbreaking customer experiences on Salesforce for IBM’s most important clients in EMEA.
A native of Cuba, Luis is a keen triathlete, tech-diver, and cook of exotic food.
The consumer goods and retail industries faced unique challenges to selling in 2020-2021. This year’s State of Salesforce from IBM takes a deep dive into the industry. Discover what insights were learned here. ...
This year has been unlike any other, and businesses are evolving to stay ahead. Download the 9th edition of IBM’s State of Salesforce Report to see the key trends driving the current climate....