The pandemic changed the way we all shop, going direct-to-consumer is more important than ever. Learn how food company KIND creates deeper customer connections with an innovative ecommerce channel.
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European grocery retailers have evolved in the wake of the pandemic, and the industry has changed in surprising ways. Check out the European Grocery Report to see how different countries are adapting to the changes and challenges posed by COVID-19.
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A lot changed in 2020 for the CPG sector. At Salesforce Live: Switzerland, we looked at the issues on leaders’ minds today — from changing business models to a new focus on supply chain resilience. ...
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The pandemic transformed the grocery industry across Europe and beyond. While some businesses faltered, many rose to the challenge. Read our latest blog to see how leading grocery retailers and brands are adapting to change – and what to expect in the year ahead. ...
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Agility and innovation are keys to success for Consumer Goods Companies striving to grow in the current climate. Find out how a collaboration with Salesforce is helping JDE develop their commercial teams....
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Digital transformation is rapidly reshaping consumer health companies, and traditional organisations need to innovate to keep up. Check out our latest blog to see why data is driving the new landscape, and how the evolving customer journey is promising to take us all to fascinating new places. ...
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Consumer goods (CG) companies are racing to meet rapidly changing consumer expectations by investing in D2C. In this blog we will share strategies to build customer relationships and brand loyalty while going direct-to-consumer....
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For the Consumer Goods industry, digital solutions have never been more important. Here’s how FrieslandCampina is using Salesforce platforms to prosper in the new business landscape. ...
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For Consumer Goods Companies, this new landscape offers opportunities as well as challenges. In this blog, we reveal how to get ahead in the New Normal....
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