Both consumers and consumer goods (CG) companies are in the middle of a retail renaissance. The best CG brands are optimising for the future and preparing their business plans and investments to stay relevant, competitive, and future-proof....
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Salesforce has created an industry cloud dedicated to field representatives and account managers called Consumer Goods Cloud to help them make better and faster decisions. Find out how the Consumer Goods Cloud works and what it can do for your business....
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The pandemic changed the way we all shop, going direct-to-consumer is more important than ever. Learn how food company KIND creates deeper customer connections with an innovative ecommerce channel.
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European grocery retailers have evolved in the wake of the pandemic, and the industry has changed in surprising ways. Check out the European Grocery Report to see how different countries are adapting to the changes and challenges posed by COVID-19.
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A lot changed in 2020 for the CPG sector. At Salesforce Live: Switzerland, we looked at the issues on leaders’ minds today — from changing business models to a new focus on supply chain resilience. ...
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The pandemic transformed the grocery industry across Europe and beyond. While some businesses faltered, many rose to the challenge. Read our latest blog to see how leading grocery retailers and brands are adapting to change – and what to expect in the year ahead. ...
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Digital transformation is rapidly reshaping consumer health companies, and traditional organisations need to innovate to keep up. Check out our latest blog to see why data is driving the new landscape, and how the evolving customer journey is promising to take us all to fascinating new places. ...
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Consumer goods (CG) companies are racing to meet rapidly changing consumer expectations by investing in D2C. In this blog we will share strategies to build customer relationships and brand loyalty while going direct-to-consumer....
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Artificial intelligence is a broad term that refers to any type of computer software that engages in human-like activities, such as learning, planning, and problem-solving. From administrative tasks to complex capabilities, AI is disrupting nearly every business in every industry...
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