From MyTrailhead to MuleSoft, MOL Group is making the Salesforce platform its own. We asked László Stekl, Head of Information Technology, to share his insights on customising the platform....
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The world of the marketer has never moved faster. With an exponentially growing amount of digital channels, automation, and AI rapidly changing the face of marketing, where will we be in 10 years’ time? ...
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If there’s one thing that differentiates the luxury retail market from consumer goods, it’s giving customers a unique and superior experience with every purchase. But what if you own 20 luxury brands and also need to make efficiencies of scale? ...
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In the spirit of the times, this year’s Dreamforce to You event was a bit different, but the purpose was the same – to bring people together while sharing valuable insights about doing business in the current climate. ...
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Marketing leaders need to inspire, create, innovate and motivate to keep up with a constantly changing world. Here are 6 common traits found in today’s successful marketing leaders....
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From the moment they start browsing to the point when they complete their purchase, savvy shoppers are looking for five-star service. Learn how to bridge the expectation gap and transform those negative customer satisfaction statistics into glowing positives. ...
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Account-Based Marketing (ABM) helps companies support more complex organizations. Here are four ways that digital marketing technology can help you execute your ABM strategy...
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We’ve gathered some key insights from Salesforce’s Trends and Tactics Driving Marketing ROI report to identify four ways marketers can see success and drive greater ROI than ever....
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In these challenging times, how are companies marketing in the ‘New Normal’? To find out, check out the story of Swedish brand Hästens, who navigated the tumultuous climate to emerge stronger than ever....
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