A Marketing Cloud certification has many benefits for job seekers in today’s competitive market. Learn from three certified students and how their marketing cloud certifications prepared them for success....
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Marketing
In a competitive climate dominated by loud voices and big advertising spends, digital marketing helps businesses reach their ideal consumer. But how can these businesses know how effective their marketing is, and what steps can they take to improve it?
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The 7th Salesforce State of Marketing report is here! Discover why 78% of marketers think new and re-prioritized metrics are here to stay - and so much more. ...
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Learn four ways in which two inspirational leaders underpin success and a great customer experience in today’s challenging environment. Read on to uncover tips from Elke Laeremans, CIO/COO at Belgian shoe company Torfs, and André van Troost, CEO at Dutch farming robotics company Lely....
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From MyTrailhead to MuleSoft, MOL Group is making the Salesforce platform its own. We asked László Stekl, Head of Information Technology, to share his insights on customising the platform....
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The world of the marketer has never moved faster. With an exponentially growing amount of digital channels, automation, and AI rapidly changing the face of marketing, where will we be in 10 years’ time? ...
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If there’s one thing that differentiates the luxury retail market from consumer goods, it’s giving customers a unique and superior experience with every purchase. But what if you own 20 luxury brands and also need to make efficiencies of scale? ...
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Marketing leaders need to inspire, create, innovate and motivate to keep up with a constantly changing world. Here are 6 common traits found in today’s successful marketing leaders....
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