From the moment they start browsing to the point when they complete their purchase, savvy shoppers are looking for five-star service. Learn how to bridge the expectation gap and transform those negative customer satisfaction statistics into glowing positives. ...
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Account-Based Marketing (ABM) helps companies support more complex organizations. Here are four ways that digital marketing technology can help you execute your ABM strategy...
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We’ve gathered some key insights from Salesforce’s Trends and Tactics Driving Marketing ROI report to identify four ways marketers can see success and drive greater ROI than ever....
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In these challenging times, how are companies marketing in the ‘New Normal’? To find out, check out the story of Swedish brand Hästens, who navigated the tumultuous climate to emerge stronger than ever....
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Gina Ballenger is Director of Twitter Next, a division of Twitter that provides campaign and content strategy services to advertisers. She partners with brands and creative agencies to help them elevate their marketing on Twitter, build creative ideas that earn attention, and construct feed-first...
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For the fifth edition of our “State of Marketing” report, Salesforce Research surveyed over 4,100 marketing leaders worldwide to discover top trends. Discover the results; from data to personalisation and operating in a cross-functional environment. ...
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