5 Ways to Use AI-Generated Content in Your Marketing Strategy
Want to simplify your content output or quickly test marketing messages? Here are five ways AI-generated content can help.
Why Is Generative AI Important for Business?
Salesforce AI experts discuss six areas where generative AI will have a huge impact on the business world.
Is Financial Services ready for Hyper-Personalisation?
Insights to delivering the best hyper-personalisation strategy in Financial Services
How technology is helping the hospitality industry whip up a storm
When done right, digital transformation initiatives can help you retain valuable talent, shape a personalised customer experience (CX), and use data to rethink your products and services.
Future of Customer Service is Personalised & Connected: 2023
Blending tools like automation with personalised service can help you prepare for the future of customer service.
How UAE Marketers Boost Engagement While Reducing Inefficiencies
Discover how to prepare your marketing team for success – even as customer preferences and expectations shift.
Four personalisation tactics for financial services in South Africa
See how Absa is leading personalisation in financial services – and how customers, staff and the wider community are reaping the rewards.
Discover how customer expectations have changed
Learn about changes to customer engagement and customer expectations in Salesforce’s State of the Connected Customer: Ireland Edition
How Knowing Your Target Audience Can Unlock Big Benefits
Knowing your target audience can help cut marketing costs and drive loyalty. Here’s how to find and engage your ideal customer.
Digital, Personalised Client Experiences in Wealth & Asset Management
Want to improve your wealth management client experiences? We outline how to wow clients with personalised digital-first experiences.