Everyone talks about the marketing funnel (or conversion funnel). Here’s what the funnel means, and how you can define it in your business.
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Exploring how marketers in South Africa are using cross-channel marketing – and the challenges holding them back – using data from the 2022 Marketing Intelligence Report.
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A Marketing Cloud certification has many benefits for job seekers in today’s competitive market. Learn from three certified students and how their marketing cloud certifications prepared them for success....
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The Internet of Things (IoT) presented various technologies that impressed the world, particularly business owners. Here are the most innovative examples of how businesses are using IoT to drive their business further....
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The modern world is a mobile world, and businesses need to level-up their app game to keep up with on-the-go customers. Check out our latest blog to see how businesses can use Salesforce’s low-code app platform to create an app with zero experience....
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Account-based marketing (ABM) is becoming standard in B2B businesses, and for very good reason. We explore ABM in detail, using findings from the 6th Edition State of Marketing Report. ...
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Today’s buyers expect a seamless, “Amazon-like” experience, and businesses need to move quickly to keep up with the competition. Read on to see how conversational marketing can help businesses engage more efficiently and close more deals....
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