The evolution of the global internet resulted in virtual connections that penetrate real-world objects and activities. Everything is connected to everything, creating a distributed ecosystem that reaches far beyond the interconnectivity of things. This is known as the internet of everything....
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It’s never been more urgent for organisations to offer digital solutions, but the challenge for many is how to successfully achieve product innovation and go digital. We look at the challenges to marketers in South Africa, with the help of the 7th Edition State of Marketing Report. ...
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Global marketers are facing new challenges in the current climate. We focus on top marketing strategies and priorities in the UAE, using findings from the 7th Edition State of Marketing Report. ...
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With machine learning, computer systems can take all the customer data, build on it, and adapt to change. Algorithms adapt to data, developing behaviours that were not programmed in advance. In this blog, we go over how machine learning is used in real life....
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The 7th Salesforce State of Marketing report is here! Discover why 78% of marketers think new and re-prioritized metrics are here to stay - and so much more. ...
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The Director of Marketing Cloud Services for EMEA North shares the three common pitfalls for companies, how to avoid them, and why data points and designing to scale are essential. ...
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Adhering to GDPR is essential, but large scale global GDPR implementations can seem overwhelming. Salesforce Director of Database Marketing Ali Zaman shares what a successful implementation looks like....
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The world is growing more and more connected and B2B ecommerce is having a moment. Check out our blog to see how creating an omnichannel customer experience can help B2B companies stay ahead of the pack....
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