With machine learning, computer systems can take all the customer data, build on it, and adapt to change. Algorithms adapt to data, developing behaviours that were not programmed in advance. In this blog, we go over how machine learning is used in real life....
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The 7th Salesforce State of Marketing report is here! Discover why 78% of marketers think new and re-prioritized metrics are here to stay - and so much more. ...
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The Director of Marketing Cloud Services for EMEA North shares the three common pitfalls for companies, how to avoid them, and why data points and designing to scale are essential. ...
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Adhering to GDPR is essential, but large scale global GDPR implementations can seem overwhelming. Salesforce Director of Database Marketing Ali Zaman shares what a successful implementation looks like....
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The world is growing more and more connected and B2B ecommerce is having a moment. Check out our blog to see how creating an omnichannel customer experience can help B2B companies stay ahead of the pack....
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Read our latest blog to see why B2B ecommerce is riding high, how new customer expectations are redefining boundaries, and why the future looks bright for businesses that embrace it. ...
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The world of the marketer has never moved faster. With an exponentially growing amount of digital channels, automation, and AI rapidly changing the face of marketing, where will we be in 10 years’ time? ...
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Marketing leaders need to inspire, create, innovate and motivate to keep up with a constantly changing world. Here are 6 common traits found in today’s successful marketing leaders....
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