European grocery shoppers’ loyalty is driven by a number of different factors. Read on to find out what those factors are, and what today’s consumers really want from the stores they shop at. ...
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Both consumers and consumer goods (CG) companies are in the middle of a retail renaissance. The best CG brands are optimising for the future and preparing their business plans and investments to stay relevant, competitive, and future-proof....
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Salesforce has created an industry cloud dedicated to field representatives and account managers called Consumer Goods Cloud to help them make better and faster decisions. Find out how the Consumer Goods Cloud works and what it can do for your business....
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This holiday season promises to be like no other. Read on to see how creating a digital channel strategy can help businesses deliver innovative, flexible and customer-centric experiences in an unpredictable landscape....
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The consumer goods and retail industries faced unique challenges to selling in 2020-2021. This year’s State of Salesforce from IBM takes a deep dive into the industry. Discover what insights were learned here. ...
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The pandemic changed the way we all shop, going direct-to-consumer is more important than ever. Learn how food company KIND creates deeper customer connections with an innovative ecommerce channel.
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European grocery retailers have evolved in the wake of the pandemic, and the industry has changed in surprising ways. Check out the European Grocery Report to see how different countries are adapting to the changes and challenges posed by COVID-19.
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At our Salesforce Live: Switzerland 2020 virtual event, we explored how the COVID-19 pandemic is affecting luxury brands and how they can emerge stronger from the crisis....
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If there’s one thing that differentiates the luxury retail market from consumer goods, it’s giving customers a unique and superior experience with every purchase. But what if you own 20 luxury brands and also need to make efficiencies of scale? ...
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