Dec 23, 2020 By Emily Fultz

How Personalised Data Helps CMOs Drive Marketing Performance

Personalised data helps marketing leaders better measure ROI. Here’s what you need to know to anticipate customers' next purchase.... Read More

Marketing, Marketing Cloud, Customer Experience, Data Management, Personalization

Sep 25, 2020 By Salesforce EMEA

Bridging the Connected Consumer Expectation Gap

From the moment they start browsing to the point when they complete their purchase, savvy shoppers are looking for five-star service. Learn how to bridge the expectation gap and transform those negative customer satisfaction statistics into glowing positives. ... Read More

Customer Engagement, Customer Service, Service, Retail, Commerce, Marketing Cloud

Jul 14, 2020 By Salesforce EMEA

4 Ways B2B Marketers Can Drive More ROI Than Ever Before

We’ve gathered some key insights from Salesforce’s Trends and Tactics Driving Marketing ROI report to identify four ways marketers can see success and drive greater ROI than ever.... Read More

B2B Marketing, Marketing, Marketing Cloud, Research

Salesforce.com

LEADING THROUGH CHANGE

Helping Business
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Industry Report

The New Normal in European Grocery Shopping

sales strategies

How Revenue Intelligence Can Supercharge Your Sales Teams

Future of Work

Why Employee Engagement Is Vital for Retaining Talent

How Personalised Data Helps CMOs Drive Marketing Performance

Bridging the Connected Consumer Expectation Gap

4 Ways B2B Marketers Can Drive More ROI Than Ever Before

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Salesforce Updates DPA to Include the New Standard Contractual Clauses

How to Perform a SWOT Analysis for Your Small Business

Parental Leave at Salesforce: Advice from 3 Working Dads

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