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Five Reasons to Attend Salesforce Live Cape Town

Five Reasons to Attend Salesforce Live Cape Town

Read this blog to get a snapshot of the Trailblazers, key themes, and insight-packed sessions at Salesforce Live Cape Town.

Salesforce Live Cape Town is tantalisingly close. There are a hundred reasons to come along on Tuesday 11 October – but we’ve narrowed it down to five.

Hot on the heels of Dreamforce 2022, Salesforce Live Cape Town is set to bring all the best from Salesforce’s biggest event straight to South Africa.

From CEO Marc Benioff’s inspiring keynote to the reveal of Slack Canvas and Salesforce Genie – our real-time platform for customer magic – there’s a lot to get hyped about. And if you weren’t among the 40,000 attendees at the Moscone Centre in San Francisco, you can catch all the biggest announcements and EMEA-specific analysis in the exclusive Inside Dreamforce: The EMEA Edition mini-series.

We’re building on the great success of Salesforce Live Johannesburg back in June. Making October’s Cape Town event the most cutting-edge, tip-of-the-spear, sharper-than-a-sharp thing view of the Salesforce landscape today.

And as 94% of customers in South Africa say customer experience is just as important as a company’s products or services – there’s never been a better time to leverage the latest ideas and tech across your customer experience toolkit.

Here are five of the best reasons to sign up right now for Salesforce Live Cape Town.

  • What? Salesforce Live Cape Town
  • When? Tuesday 11 October 2022
  • Where? Century City Conference Centre, Cape Town

Salesforce Live Cape Town

Join us at Salesforce Live Cape Town for thought-provoking content, practical demos, and actionable tips and takeaways that’ll help you on your digital transformation journey.


Relive Dreamforce in Cape Town

That’s right. Catch up on the biggest news and reveals from this year’s Dreamforce – with a specific focus on the South African market.

Expect to hear from our South African leaders: Zuko Mdwaba, Area Vice President and Country Leader and Linda Saunders, Director of Solution Engineering, top Salesforce experts, and Trailblazers from leading South African brands and our partner ecosystem.

You’ll also hear about our latest products and solutions, including our first real-time CRM for in-the-moment personalisation, Salesforce Genie, and the upcoming Net Zero Marketplace for collaborative climate action.

Witness Trailblazers in action

Salesforce Live gives you an exclusive opportunity to learn from some of South Africa’s boldest Trailblazers. They’re joining us to share valuable tips and insights – and how they’re forging ahead in their industries.

So, mark your diaries for don’t-miss sessions like;

  • How Coca-Cola Peninsula Beverages uses a comprehensive multi-cloud solution to unlock a 360-degree view of the customer and personalise every step of the buying journey.
  • What Distell is doing with Service Cloud to deliver efficient, connected customer support.
  • Why Clicks Group needed a new personalisation approach–and how it’s grown its direct marketing audience by 300% in six months.
  • How MultiChoice Group is embarking on an ambitious digital transformation project, speaking alongside Salesforce Distinguished Architect, Cleston Oliveira.
  • What Cape Union Mart is doing to wow customers with enhanced customer journeys and next-level online commerce.
  • Why loyalty and CDP are the future for all marketers, with a one-off panel discussion between Woolworths, Absa, and MultiChoice.

Learn how to create magical customer moments

Dreamforce 2022 marked the beginning of a new era for Salesforce and how our users create and deliver powerful customer experiences.

With the launch of Salesforce Genie, our hyperscale real-time data platform, Customer 360 is more automated, intelligent, and real-time than ever before.

And that’s not all. At Salesforce Live, you’ll learn how to take full advantage of the Customer 360 platform and deliver customer magic in everything you.

With deep-dive sessions on Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Slack, you’ll see how to unite your business with shared, easy-to-understand data. And you’ll learn how to connect all your customer data to deliver powerful, contextual experiences at speed.

Take empowering employees to the next level

For the greatest brands in the world, magical customer moments are just half of the equation. You also need to deliver incredible experiences for your employees.

At Salesforce Live, we’ll show how Tableau and CRM Analytics empower your people to make smarter decisions based on AI-powered analytics.

During the Tableau session, you’ll see how to find the hidden trends and opportunities that lead to market-moving outcomes. And you’ll learn how to create data-rich dashboards based on a unified view of data across all departments, industries, and applications – in just a few clicks.

In the CRM Analytics breakout, find out how to supercharge Sales Cloud and Service Cloud with AI, machine learning, and advanced analytics. And learn how you can start predicting the future outcomes of your business, and generate insights and recommendations to support your CRM users’ everyday decisions.

You’ll also hear from the MuleSoft team, who’ll show you how to automate anything – to empower everyone. See how the easy-to-use tools help you get work done faster and easily streamline processes across systems while integrating systems, and letting your teams deliver truly connected customer experiences.

Discover the real impact of the Salesforce ecosystem

Did you know that the Salesforce ecosystem is expected to create 31,800 new jobs in South Africa by 2026? Or that we’ll generate $5.1 billion in new business revenue by 2026?

Well, let’s face it, we couldn’t deliver these sensational results if it wasn’t for our partners in South Africa.

You’ll get the chance to hear from these on-the-ground partners as they share success stories from across industries and shed light on implementation experiences.

But that’s not all. You’ll see how Trailblazers in South Africa are joining together to tackle the country’s social and economic challenges.

We’re already committed to addressing South Africa’s digital skills gap by working with customers, partners, schools, and universities to create a new generation of skilled digital talent, but there’s always more we can do. That’s why we’d love to see you at our session with Ursula Fear, Senior Talent Programmer, as we unpack the future of talent development in the region.

Are you ready for Salesforce Live Cape Town?

And that’s it – your five reasons to register right now for Salesforce Live: Cape Town. And you can do so right here. We hope to see you there.

Salesforce Live Cape Town

Join us at Salesforce Live Cape Town for thought-provoking content, practical demos, and actionable tips and takeaways that’ll help you on your digital transformation journey.

Salesforce EMEA

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