{"version":"1.0","provider_name":"Salesforce","provider_url":"https:\/\/www.salesforce.com\/eu\/blog","author_name":"Salesforce EMEA","author_url":"https:\/\/www.salesforce.com\/eu\/blog\/author\/salesforce-emea\/","title":"G\u00f6\u00e7tur increases direct bookings one great experience at a time","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"MJdYwZZBHn\"><a href=\"https:\/\/www.salesforce.com\/eu\/blog\/goctur-customer-loyalty-program\/\">G\u00f6\u00e7tur increases direct bookings one great experience at a time<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/goctur-customer-loyalty-program\/embed\/#?secret=MJdYwZZBHn\" width=\"600\" height=\"338\" title=\"&#8220;G\u00f6\u00e7tur increases direct bookings one great experience at a time&#8221; &#8212; Salesforce\" data-secret=\"MJdYwZZBHn\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/wp-bn.salesforce.com\/eu\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/wp-bn.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/Goctur-Hotel-Resort-Blog-Img-2160x1215-1.jpg","thumbnail_width":2160,"thumbnail_height":1215,"description":"Guests who make memories at your hotel are far more likely to come again \u2013 and book direct. Learn how G\u00f6\u00e7tur uses its loyalty programme to delight guests and extend its peak holiday season."}