{"id":1008,"date":"2015-07-07T20:35:00","date_gmt":"2023-09-04T20:35:39","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1008"},"modified":"2023-11-06T15:40:36","modified_gmt":"2023-11-06T15:40:36","slug":"minimum-viable-to-minimum-valuable-product","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/minimum-viable-to-minimum-valuable-product\/","title":{"rendered":"From Minimum Viable Product to Minimum Valuable Product"},"content":{"rendered":"\n<p>I strongly believe that we should be repositioning MVP from \u201cMinimum Viable Product\u201d to \u201cMinimum Valuable Product\u201d. Here&#8217;s why&#8230;<\/p>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Minimum_viable_product\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Wikipedia.org<\/a>\u2019s entry for Minimum Viable Product starts with the following definition:<\/p>\n\n\n\n<p>\u201cIn <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/uk\/blog\/2021\/07\/small-business-product-development.html\" target=\"_blank\" rel=\"noopener\">product development<\/a>, the Minimum Viable Product (MVP) is the product with the highest return on investment versus risk.\u201d<\/p>\n\n\n\n<p>MVP is a powerful concept with the promise of real value with minimal financial risk. But often the concept is diluted to the following description found a bit further down the same <a href=\"https:\/\/en.wikipedia.org\/wiki\/Minimum_viable_product\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Wikipedia page<\/a>:<\/p>\n\n\n\n<p>\u201cA Minimum Viable Product has just those core features that allow the product to be deployed, and no more.\u201d<\/p>\n\n\n\n<p>The result is skewed attention on features rather than value and a focus on technological capabilities rather than user needs. And without a focus on what users actually need, how can the MVP deliver any value?<\/p>\n\n\n\n<p><a href=\"http:\/\/www.usabilitynet.org\/management\/b_what.htm\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">UsabilityNet.org<\/a> hits the nail on the head in their article defining Usability:<\/p>\n\n\n\n<p>\u201cUsability should not be confused with &#8216;functionality&#8217;, however, as this is purely concerned with the functions and features of the product and has no bearing on whether users are able to use them or not. Increased functionality does not mean improved usability.\u201d<\/p>\n\n\n\n<p>The risk of focusing too heavily on features is a pilot solution that isn\u2019t relevant to the users. Not only is it a waste of effort, it returns little valuable insight to inform the next iteration of the product.<\/p>\n\n\n\n<p>Considering MVP as a \u201cMinimum VALUABLE Product\u201d rather than a \u201cMinimum VIABLE Product\u201d it refocuses on the original aspiration of producing a product with the highest return on investment versus risk.<\/p>\n\n\n\n<p>Let\u2019s make sure MVPs are valuable products as originally intended.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Valuable to the User<\/li>\n\n\n\n<li>Valuable to the Project<\/li>\n\n\n\n<li>Valuable to the Business<\/li>\n<\/ul>\n\n\n\n<p>Visit our <a href=\"https:\/\/www.salesforce.com\/uk\/services\/advisory-services\/experience-design\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Strategic Projects<\/a> to find out how the Salesforce Experience Design team can help shape a valuable MVP for your company, your customers and your employees.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.salesforce.com\/uk\/events\/?d=70130000000iKnR\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/buildmobileappwebinarcta.png?strip=all&#038;quality=95\" alt=\"\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>I strongly believe that we should be repositioning MVP from \u201cMinimum Viable Product\u201d to \u201cMinimum Valuable Product\u201d. Here&#8217;s why&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"1dbec0edcfd740e3976c70a83edd00f5","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[83,72,270],"sf_content_type":[],"coauthors":[207],"class_list":["post-1008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-experience","sf_topic-it","sf_topic-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Minimum Viable Product to Minimum Valuable Product - Salesforce<\/title>\n<meta name=\"description\" content=\"I strongly believe that we should be repositioning MVP from \u201cMinimum Viable Product\u201d to \u201cMinimum Valuable Product\u201d. 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