But knowing about Salesforce and understanding what we do are two different things. We help a lot of businesses in a lot of different ways. <\/p>\n\n\n\n
This is a blog all about who we are, what we do, and how we can help UAE businesses like yours. <\/p>\n\n\n\n
Let\u2019s go.<\/p>\n\n\n\n
Salesforce for beginners<\/b><\/h2>\n\n\n\n
Much like all great enterprise origin stories, Salesforce began at home. Our founder, Marc Benioff, kickstarted his vision to make \u201ca world-class internet company for sales force automation\u201d from a rented one-bedroom apartment in San Francisco.<\/p>\n\n\n\n
Things took off, as you can see. We now assist over 150,000 organisations around the world in breaking down silos between departments and gaining a 360-degree perspective of their customers.<\/p>\n\n\n\n
It makes no difference if you work in marketing, sales, commerce, customer service, or information technology. Every employee has a single, 360-degree view of the consumer \u2013 wherever they interact with your brand. You can achieve all this using one trusted platform: Einstein 1<\/a>.<\/p>\n\n\n\n But why is it so critical to have a single, 360-degree customer view? Here are a few of the advantages:<\/p>\n\n\n\n <\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t Salesforce<\/a> gives every department in your organisation the tools and insights you need to build stronger, more personalised, and empathetic relationships with your customers. <\/p>\n\n\n\n With access to the latest customer and business insights, you can respond more proactively to changing customer needs, enhance interactions with contextual AI-powered assistance,<\/a> and much more.<\/p>\n\n\n\n Here\u2019s how each department can benefit from Salesforce:<\/p>\n\n\n\n We can\u2019t ignore the impact of the pandemic on digital engagement. As brick-and-mortar businesses closed their doors and remote working became an everyday reality, many people went digital to stay connected and productive. <\/p>\n\n\n\n As people spent more time online each day, eCommerce grew in parallel. In the UAE, 73% of consumers say<\/a> they shop online more than before the pandemic. What\u2019s more, customers and business buyers in the UAE are turning to new channels to interact with brands on their terms:<\/p>\n\n\n\n Source:<\/b> State of the Connected Customer, 4th Edition<\/a> <\/p>\n\n\n\n <\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t OK, so that\u2019s the 10,000-foot view. Now let\u2019s zoom in to hear why (and how) one of our UAE customers came to trust Salesforce both as a strategic and technology partner.<\/p>\n\n\n\n Emirates Transport is a leader in the rental and transport sector and a specialist in logistics and technical services. It\u2019s also a Trailblazer responsible for the intuitive mobility-as-an-experience (MaaX) app, \u2018OneET\u2019. <\/p>\n\n\n\n Traditionally, Emirates Transport<\/a> operated as a government agency, catering solely to government bodies. After opening its services to all UAE consumers, the agency managed 32 disparate services from school bus coordination to vehicle registration. <\/p>\n\n\n\n The agency decided to streamline its operations by delivering all its services through a single, consumer-friendly app: OneET.<\/a> To bring the ambitious project to life, it needed to centralise all its data and simplify its complex, siloed IT estate. It also needed the right partner.<\/p>\n\n\n\n After deliberating its options, Emirates Transport enlisted Salesforce to help unlock the 360-degree visibility of more than two million customers, connect operations across every department, and deliver seamless, omnichannel experiences.<\/p>\n\n\n\n \u201cBuilding a connected experience doesn\u2019t just make life easier for customers and staff,\u201d says Talal AlNajjar, Head of Digital at Emirates Transport. \u201cIt will also help us to establish lifelong relationships with citizens to maximise cross and upsell opportunities.\u201d<\/p>\n\n\n\n
85% of consumers in the UAE expect consistent interactions across departments.<\/span><\/h2>\n\t\t\t\t\t\t\t
![\"\"](\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2021\/11\/what-does-salesforce-do-uae-chart.png\")
\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\nOK, but who can use Salesforce?<\/b><\/h2>\n\n\n\n
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Regional snapshot: The connected customer in the UAE<\/b><\/h2>\n\n\n\n
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89% of service decision-makers in the UAE say they\u2019ve invested in new service technology since the start of the pandemic.<\/span><\/h2>\n\t\t\t\t\t\t\t
![\"\"](\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2021\/11\/what-does-salesforce-do-uae-chart-two.png\")
\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\nWhat companies use Salesforce?<\/b><\/h2>\n\n\n\n