{"id":10621,"date":"2024-06-28T13:58:59","date_gmt":"2024-06-28T13:58:59","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10621"},"modified":"2024-06-28T13:59:56","modified_gmt":"2024-06-28T13:59:56","slug":"revenue-impact-ai-driven-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/revenue-impact-ai-driven-marketing-strategies\/","title":{"rendered":"What’s the Revenue Impact of Using AI-Driven Marketing Strategies?"},"content":{"rendered":"\n

Maximising revenue is a primary goal for any business. Find out how AI-driven marketing strategies help to increase an organisation\u2019s return on investment (ROI).<\/em><\/p>\n\n\n\n

Generative AI is pushing the boundaries of what you can achieve in marketing and sales. And given the increasing complexity of work in today\u2019s digital-first world, this time-saving technology is becoming an essential tool. <\/p>\n\n\n\n

That\u2019s why 81% of executives<\/a> feel the urgency to integrate generative AI into their organisations. And it\u2019s no wonder when it\u2019s estimated to unlock $4.4 trillion<\/a> in global productivity over the coming years. Talk about making an impact\u2026<\/p>\n\n\n\n

So, if increasing your bottom line is on your boardroom agenda, you need to consider investing in AI-driven marketing strategies. Let\u2019s see how.<\/p>\n\n\n\n

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Say Hello to Einstein Copilot<\/h2>\n\t\t\t\t\t\t\t

Empower every employee to do more with Einstein Copilot, your conversational AI for CRM \u2014 grounded in your company data.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

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Driving sales and revenue with generative AI<\/strong><\/h2>\n\n\n\n

Generative AI is revolutionising the way we do business, and at Salesforce, we fully grasp its immense potential. Our commissioned research reveals that, fuelled by the new wave of generative AI, Salesforce and our partner ecosystem are estimated to create a net gain between 2022 and 2028 of more than $2 trillion in business revenues and 11.6 million jobs<\/a> globally. These staggering figures underscore just how powerful AI is, and why it should be considered when developing your business strategies.<\/p>\n\n\n\n

But how exactly does having AI-driven marketing strategies help?<\/p>\n\n\n\n

Creating content with generative AI<\/strong><\/h2>\n\n\n\n

Generative AI is your key collaborator when it comes to creating content<\/a>. It can be a great sounding board to help brainstorm ideas and rapidly create keyword-rich content that aligns with your brand style and resonates with your target audience.<\/p>\n\n\n\n

It also serves as a virtual assistant<\/a>, taking notes, drafting emails, and summarising calls, which takes the load off manual, repetitive tasks and frees up valuable time for you to focus on building relationships and closing deals.<\/p>\n\n\n\n

As an analytics tool, you can use AI to see what your customers value most. Is it the price? Brand values? Functionality? These insights should feed back into your strategy, and you can use them, alongside generative AI, to create multiple marketing campaigns with different messaging for distinct audiences and run A\/B testing to see what generates the best results. This will save you time, resources, and data analysis costs \u2014 all contributing to increasing your bottom line. So, while the strategy is still defined by humans, the content creation, testing, data, and analytics will be taken care of by AI.<\/p>\n\n\n\n

When AI-driven marketing strategies are implemented effectively, it\u2019s not just speed and analysis that drive revenue. It\u2019s also due to AI\u2019s ability to create personalised content at scale.<\/p>\n\n\n\n

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Revenue Intelligence: The World\u2019s #1 CRM for Sales<\/h2>\n\t\t\t\t\t\t\t

Win and grow fast with actionable revenue intelligence built into Sales Cloud. Get complete visibility of pipeline, forecasting, and rep performance \u2014 all on a single, customisable platform.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

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Creating personalised experiences with generative AI<\/strong><\/h2>\n\n\n\n

When 65% of customers<\/a> worldwide expect companies to adapt to their changing needs and preferences, personalisation should be at the heart of your marketing strategies. With generative AI, you can make sure it is.<\/p>\n\n\n\n

With AI analysing customer data and history, it can suggest favourite products<\/a>, hide non-relevant items, and evaluate which images generate the highest engagement. This helps you optimise click-through rates and makes personalising the browsing experience effortless.<\/p>\n\n\n\n

Additionally, with AI chatbots, you can provide 24\/7 communication to customers and generate precise, fast, tailored responses grounded in CRM data<\/a>. This enables your sales agents to share replies in just one click and customers to receive the answers they need promptly.<\/p>\n\n\n\n

This level of personalisation enhances relevancy for your customers, creating a sense of understanding and fostering a deeper emotional connection. As a result, not only do you save money on experience design, but with more satisfied customers who are more likely to repeat a purchase, you maximise your ROI.<\/p>\n\n\n\n

Knowing which AI tools to use<\/strong> <\/h2>\n\n\n\n

As the popularity of generative AI grows, so does the number of AI tools. With so many available, knowing which is best suited for your business can be overwhelming. That\u2019s why it\u2019s important to understand the specifics of different tools so you can match the right tool to your needs. No matter your industry, no matter your team, there\u2019s an AI tool available for you.<\/p>\n\n\n\n