{"id":10702,"date":"2024-07-19T13:49:31","date_gmt":"2024-07-19T13:49:31","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10702"},"modified":"2024-07-19T13:49:33","modified_gmt":"2024-07-19T13:49:33","slug":"digitalise-commodity-trading-boost-revenue-and-efficiency","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/digitalise-commodity-trading-boost-revenue-and-efficiency\/","title":{"rendered":"How Can You Digitalise Commodity Trading to Boost Revenue and Efficiency?"},"content":{"rendered":"\n<p>Navigating the complex landscape of commodity trading can be challenging. With volatile global markets, the intricacies of geopolitics, and rising demands for environmental, social, and governance (ESG) compliance, companies need transparency, agility, and efficiency to succeed. But all too often, they\u2019re held back by legacy technology.<\/p>\n\n\n\n<p>Digital transformation is revolutionising commodity trading, making it more efficient, transparent, and customer-centric. With the <a href=\"https:\/\/www.salesforce.com\/eu\/products\/\">integration of holistic platforms<\/a>, <a href=\"https:\/\/www.salesforce.com\/eu\/artificial-intelligence\/\">embedded generative AI<\/a>, and <a href=\"https:\/\/www.salesforce.com\/eu\/data\/\">centralised data sources<\/a>, technology is at the forefront of this change, providing commodity traders with a competitive advantage.<\/p>\n\n\n\n<div class=\"layout-seven wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Ready to kick-start your digital transformation?<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Find out more about the platform that unifies your data, embeds AI where you work, and helps to build trusted customer relationships that last.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/products\/\">Learn More<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-seven.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-seven.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-legacy-technology-manual-processes-and-data-silos-are-impacting-commodity-trading\"><strong>How legacy technology, manual processes, and data silos are impacting commodity trading<\/strong><\/h2>\n\n\n\n<p>Commodity markets face some of the biggest challenges unique to their sector. Traders need to understand the geopolitical landscape and how it impacts market volatility. They need to evaluate risks, costs, and margins while also ensuring that commodities meet regulations concerning human rights and sustainability. Moreover, the transition to sustainable energy affects costs, requires companies to actively track and report on their carbon emissions, and can influence the outcome of a deal.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/eu\/commerce\/reporting-tools\/\">Having real-time insight<\/a> into what\u2019s happening with individual trades and across the market is invaluable. And that\u2019s why digitalisation is so important. Legacy technology is inefficient, costly to maintain, and difficult to patch and upgrade. Disjointed systems and manual processes leave data in siloes, with no central visibility. This hampers staff efficiency and limits collaboration, which is crucial for sharing information that helps in understanding customer needs and driving business success.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The most successful digital transformations start with a cultural shift. IT leaders need to align with business decision makers to understand the company\u2019s strategic vision and how technology can help them get there.<\/p>\n<cite>Craig Walker<\/cite><\/blockquote>\n<span class=\"citation-role\">SVP, Strategic Customer Advisor in the CEO&#8217;s office at Salesforce<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fdigitalise-commodity-trading-boost-revenue-and-efficiency%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=How%20Can%20You%20Digitalise%20Commodity%20Trading%20to%20Boost%20Revenue%20and%20Efficiency%3F\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=How%20Can%20You%20Digitalise%20Commodity%20Trading%20to%20Boost%20Revenue%20and%20Efficiency%3F&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fdigitalise-commodity-trading-boost-revenue-and-efficiency%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fdigitalise-commodity-trading-boost-revenue-and-efficiency%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"How Can You Digitalise Commodity Trading to Boost Revenue and Efficiency?\" https:\/\/www.salesforce.com\/eu\/blog\/digitalise-commodity-trading-boost-revenue-and-efficiency\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>\u201cThey need to spend time learning how staff works and what their pain points are. It\u2019s important to relate those challenges in a way that stakeholders understand \u2013 for example, that investing in fixing them will ultimately save costs and improve productivity,\u201d further explained Walker.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-revolutionising-commodity-trading-with-digitalisation\"><strong>Revolutionising commodity trading with digitalisation<\/strong><\/h2>\n\n\n\n<p>Commodity trading is being transformed by technology that <a href=\"https:\/\/www.salesforce.com\/eu\/mulesoft\/\">integrates all front- and back-office systems<\/a> to create a single source of truth and streamline operations with<a href=\"https:\/\/www.salesforce.com\/eu\/mulesoft\/automation\/\"> intelligent workflows<\/a>. Stakeholders across the value chain, including customers and counterparties, can benefit from <a href=\"https:\/\/www.salesforce.com\/eu\/service\/customer-self-service\/\">self-service portals<\/a> that make the same insights accessible to everyone and promote a customer-centric experience.<\/p>\n\n\n\n<p>\u201cSalesforce is designed to help people do their job well. We looked at real user pain points and created a holistic platform to address these multifaceted needs,\u201d said Walker. \u201cIt\u2019s a flexible solution that supports a \u2018think big, start small, scale fast\u2019 mindset \u2013 traders can experiment to make it work for them without worrying about things breaking.\u201d<\/p>\n\n\n\n<p>Here\u2019s how it can make commodity trading more efficient, cost-effective, and customer-centric:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-improving-transparency-and-communication\">1. <strong>Improving transparency and communication<\/strong><\/h3>\n\n\n\n<p>Centralising the customer and counterparty experience on <a href=\"https:\/\/www.salesforce.com\/eu\/slack\/\">one platform unlocks<\/a> greater transparency and improves communication. This setup reduces the need for traditional communication methods like email, streamlines interactions, and maintains a comprehensive record accessible to all parties involved.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-enhancing-service-efficiency\">2. Enhancing service efficiency<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/eu\/service\/cloud\/\">Centralised customer information<\/a> can make your contact centre more efficient and empower agents to have personalised, relevant conversations across any channel with full visibility of the customer\u2019s history.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-centralising-information-in-one-hub\">3. Centralising information in one hub<\/h3>\n\n\n\n<p>A unified platform provides a <a href=\"https:\/\/www.salesforce.com\/eu\/products\/\">360-degree view<\/a> of your business operations, making all relevant information accessible in one place. Traders, middle office, and back-office teams all have a unified view of each customer during trade, which means better customer service and higher rates of counterparty satisfaction.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The more you empower people with data, the more they experiment. Encouraging people to use their initiative can have great results. <\/p>\n<cite>Craig Walker<\/cite><\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fdigitalise-commodity-trading-boost-revenue-and-efficiency%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=How%20Can%20You%20Digitalise%20Commodity%20Trading%20to%20Boost%20Revenue%20and%20Efficiency%3F\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=How%20Can%20You%20Digitalise%20Commodity%20Trading%20to%20Boost%20Revenue%20and%20Efficiency%3F&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fdigitalise-commodity-trading-boost-revenue-and-efficiency%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fdigitalise-commodity-trading-boost-revenue-and-efficiency%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"How Can You Digitalise Commodity Trading to Boost Revenue and Efficiency?\" https:\/\/www.salesforce.com\/eu\/blog\/digitalise-commodity-trading-boost-revenue-and-efficiency\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>\u201cGiving traders visibility of history, current market information, and<a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.einstein_next_best_action.htm&amp;language=en_US&amp;type=5\"> AI next-best actions<\/a> will help them to get the best outcome for everyone involved in the trade,\u201d further said Walker.<\/p>\n\n\n\n<p>Capturing data on successes and failures also provides valuable learning opportunities, helping you refine business strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-optimising-asset-management-and-field-operations\">4. Optimising asset management and field operations<\/h3>\n\n\n\n<p>Streamlining asset management and field operations <a href=\"https:\/\/www.salesforce.com\/eu\/products\/platform\/solutions\/automate-business-processes\/\">through automation<\/a> and standardised processes not only boosts efficiency but also enhances staff productivity and safety across the trading ecosystem. This approach minimises human error and supports compliance and risk reduction through a culture of transparency and data sharing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-making-data-driven-decisions-not-assumptions\">5. Making data-driven decisions, not assumptions<\/h3>\n\n\n\n<p>Advanced analytics and robotic process automation (RPA) elevate market trend analysis and operational efficiency. You can <a href=\"https:\/\/www.salesforce.com\/eu\/mulesoft\/\">easily connect multiple systems<\/a> without duplicating data or needing to switch between screens and systems to find the right insights.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/eu\/products\/analytics\/overview\/\">Data visualisation tools<\/a> allow users to customise how they view data, making it easier to digest and act upon, supported by a single source of accurate, real-time data. <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/what-is-generative-ai\/\">Generative AI<\/a> is a game-changer for decision-making. It can<a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.einstein_summary.htm&amp;language=en_US&amp;type=5\"> summarise conversations<\/a> and provide relevant contextual data so decision-makers don\u2019t feel overwhelmed. It can also interpret graphs and charts in simple terms, allowing staff to <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/maximising-efficiency-data-analytics-learn-how\/\">understand business data<\/a> without needing expertise in data science.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-simplifying-esg-compliance\">6. Simplifying ESG compliance<\/h3>\n\n\n\n<p>As companies face increasing pressure to demonstrate sustainability, <a href=\"https:\/\/www.salesforce.com\/eu\/products\/net-zero-cloud\/overview\/\">solutions that facilitate<\/a> the tracking and management of environmental goals are crucial. Integrating data from various sources helps in accurately tracking emissions and forecasting and mitigating risks.<\/p>\n\n\n\n<p>\u201cCompanies leading the way in ESG have a competitive advantage,\u201d said Walker. \u201cCustomers are choosing to trade with companies with lower carbon footprints, so having up-to-date insights that demonstrate sustainability credentials can help win more business.\u201d<\/p>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\"><strong>Prepare your data for AI<\/strong><\/h2>\n\t\t\t<p>Enhance data quality and optimise data sets to empower your team to get smarter with intelligent insights. Level up with this lesson on Trailhead, Salesforce\u2019s free online learning platform.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/prepare-your-data-for-ai\" target=\"_blank\" rel=\"noreferrer noopener\">Start Learning Now<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+1900 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Module<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\"><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/prepare-your-data-for-ai\" target=\"_blank\" rel=\"noreferrer noopener\">Prepare Your Data for AI<\/a><\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-meet-the-commodity-trading-companies-seeing-real-impact-with-salesforce\"><strong>Meet the commodity trading companies seeing real impact with Salesforce<\/strong><\/h2>\n\n\n\n<p>Salesforce is having a big impact on commodity trading companies, and key metrics such as customer satisfaction, employee productivity, and operational efficiency are soaring as a result. Organisations have reported more lead volumes, better win rates, and higher revenues while reducing costs across sales, service, marketing, and IT. They\u2019re also more agile. They can onboard new employees faster, accelerate new releases, and speed up decision-making.<\/p>\n\n\n\n<p>Shell is one of many companies that saw a significant <a href=\"https:\/\/www.salesforce.com\/eu\/customer-success-stories\/shell-chemicals\/\">increase in customer satisfaction<\/a> with Salesforce. It launched a <a href=\"https:\/\/www.salesforce.com\/eu\/service\/customer-self-service\/\">self-serve portal<\/a>, which acts as the main hub for customer interactions. All the information a customer needs to transact with Shell is surfaced in the portal. They can access it 24\/7 and browse personalised, relevant content. The sales team also use<a href=\"https:\/\/www.salesforce.com\/eu\/products\/analytics\/overview\/\"> data visualisation<\/a> tools so they know which leads and customers to focus on, helping the team effectively organise their efforts.<\/p>\n\n\n\n<p>Another company seeing great results with Salesforce is bp. In addition to boosting employee productivity through better collaboration, it\u2019s saving<a href=\"https:\/\/www.salesforce.com\/customer-stories\/bp\/\"> contact centre staff an estimated 2,500 to 4,000 hours<\/a> with AI-generated work summaries. This helps teams understand customer needs without having to sift through multiple data sources, giving them more time to build strong customer relationships.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-embrace-the-future-of-commodity-trading-to-boost-revenues-reduce-costs-and-streamline-operations\"><strong>Embrace the future of commodity trading to boost revenues, reduce costs, and streamline operations<\/strong><\/h2>\n\n\n\n<p>Digital transformation is reshaping the commodity trading sector by <a href=\"https:\/\/www.salesforce.com\/eu\/products\/\">offering solutions<\/a> to overcome complexity, boost efficiency, and sharpen your competitive edge. It not only centralises data in a secure way, but it also makes it actionable and understandable across the organisation. And with customer portals and <a href=\"https:\/\/www.salesforce.com\/eu\/slack\/\">collaboration tools<\/a>, it\u2019s easy to share insights and capture key information from conversations automatically.&nbsp;<\/p>\n\n\n\n<p>These digital solutions are designed to make life easier for real people every step of the way \u2014 whether that\u2019s colleagues, customers, or counterparties. It automates time-consuming tasks, identifies where to focus to improve profit margins, and fosters a culture of collaboration, transparency, and customer-centricity.<\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Read more Customer Stories<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn how Salesforce can help you boost productivity, get smarter with data, and embrace AI from people with real-world experience.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/customer-success-stories\/#!page=1\">Explore More<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Explore how digitalising commodity trading can enhance revenue and efficiency. Dive into the benefits and real-world impacts.<\/p>\n","protected":false},"author":111,"featured_media":10704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"002ae0c53a66417ba7befed83502f6dc","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[282,11,38,1,238,251],"sf_content_type":[],"coauthors":[393],"class_list":["post-10702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-salesforce-platform","sf_topic-data-culture","sf_topic-customer-success","sf_topic-digital-transformation","sf_topic-customer-relationships","sf_topic-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Can You Digitalise Commodity Trading to Boost Revenue and Efficiency? - Salesforce<\/title>\n<meta name=\"description\" content=\"Explore how digitalising commodity trading can enhance revenue and efficiency. Dive into the benefits and real-world impacts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/digitalise-commodity-trading-boost-revenue-and-efficiency\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can You Digitalise Commodity Trading to Boost Revenue and Efficiency?\" \/>\n<meta property=\"og:description\" content=\"Explore how digitalising commodity trading can enhance revenue and efficiency. Dive into the benefits and real-world impacts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/digitalise-commodity-trading-boost-revenue-and-efficiency\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-19T13:49:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-19T13:49:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/07\/commodity-trading-digitalisation.png\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anthony Palmieri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Palmieri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/digitalise-commodity-trading-boost-revenue-and-efficiency\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/digitalise-commodity-trading-boost-revenue-and-efficiency\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/89f55f60e021dbc503ebcd00d8800b39\"}],\"headline\":\"How Can You Digitalise Commodity Trading to Boost Revenue and Efficiency?\",\"datePublished\":\"2024-07-19T13:49:31+00:00\",\"dateModified\":\"2024-07-19T13:49:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/digitalise-commodity-trading-boost-revenue-and-efficiency\/\"},\"wordCount\":1232,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/digitalise-commodity-trading-boost-revenue-and-efficiency\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/07\/commodity-trading-digitalisation.png\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/digitalise-commodity-trading-boost-revenue-and-efficiency\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/digitalise-commodity-trading-boost-revenue-and-efficiency\/\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/digitalise-commodity-trading-boost-revenue-and-efficiency\/\",\"name\":\"How Can You Digitalise Commodity Trading to Boost Revenue and Efficiency? - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/digitalise-commodity-trading-boost-revenue-and-efficiency\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/digitalise-commodity-trading-boost-revenue-and-efficiency\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/07\/commodity-trading-digitalisation.png\",\"datePublished\":\"2024-07-19T13:49:31+00:00\",\"dateModified\":\"2024-07-19T13:49:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/836a5b517fa1392bb16998828ea325f8\"},\"description\":\"Explore how digitalising commodity trading can enhance revenue and efficiency. 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