{"id":1100,"date":"2022-01-10T20:37:00","date_gmt":"2023-09-04T20:37:07","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1100"},"modified":"2023-11-03T11:14:46","modified_gmt":"2023-11-03T11:14:46","slug":"salepeople-in-south-africa","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/salepeople-in-south-africa\/","title":{"rendered":"Salespeople in South Africa: Success Metrics Have Changed!"},"content":{"rendered":"\n<p>Salespeople in South Africa have dealt with unprecedented disruptions, new ways of working, changing customer expectations, and more. But in a landscape shrouded by uncertainty and doubt, they\u2019ve persevered through it all. <\/p>\n\n\n\n<p>After surveying 3,151 sales professionals in the EMEA, we learned that sales reps in South Africa have been especially proactive when it comes to tackling new challenges with bold solutions.<\/p>\n\n\n\n<p><b>According to the 4th edition of the State of Sales, EMEA Mini report: <\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">85% of salespeople in South Africa say that they\u2019ve accelerated their digital transformation since 2019, compared to 79% of salespeople across EMEA.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">89% of salespeople in South Africa state that the role of sales ops is becoming more strategic, versus 83% in EMEA at large.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">84% of salespeople in South Africa say that their success metrics have changed due to current economic trends, while 79% of salespeople in the EMEA say the same thing.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">82% of salespeople in South Africa say that they have new responsibilities at work due to current economic trends, as opposed to 73% in the whole EMEA.<\/span> <\/li>\n<\/ul>\n\n\n\n<p>It\u2019s evident from these numbers that salespeople in South Africa are near the forefront of transformation. But as they evolve, where are they headed? Let\u2019s take a look at our report to find out what\u2019s driving sales in South Africa!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-5-tactics-for-success-according-to-salespeople-in-south-africa\"><b>Top 5 tactics for success according to salespeople in South Africa<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-increased-flexibility-with-customers\"><b>1. Increased flexibility with customers<\/b><\/h3>\n\n\n\n<p>So far, the New Normal has seen a constant shift in customer behaviour and expectations. And it\u2019s no secret that the businesses adapting to these shifts have positioned themselves to succeed. Agility and flexibility are increasingly important, as today\u2019s customers expect salespeople to be able to meet them whenever and wherever they please. <\/p>\n\n\n\n<p>The global shift towards remote working (74% of EMEA leaders are retraining reps to sell from home) and 24\/7 service has empowered some organisations to better connect with their customers, while others are struggling with the transition. Digital solutions like <a href=\"https:\/\/www.salesforce.com\/eu\/products\/sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a> can help businesses centralise information and empower remote workforces to provide better, faster service. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-improved-data-quality-and-accessibility\"><b>2. Improved data quality and accessibility<\/b><\/h3>\n\n\n\n<p>Data is the new gold, and not only are companies focussing on harvesting high-quality data, but they\u2019re also focussing on discovering the best ways to use it. Data is meaningless if companies can\u2019t find the signal in the noise.<\/p>\n\n\n\n<p>Solutions like <a href=\"https:\/\/www.tableau.com\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Tableau<\/a> are becoming more and more popular for organisations trying to make sense of their data. Tableau enables businesses to visualise their data through customisable dashboards, making it easy to analyse information and patterns. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-simplified-sales-processes\"><b>3. Simplified sales processes<\/b><\/h3>\n\n\n\n<p>Complex sales processes can eat up valuable time, so it\u2019s little wonder that simplifying these processes is becoming a priority. Businesses are turning to AI technologies like <a href=\"https:\/\/www.salesforce.com\/eu\/products\/einstein\/ai-deep-dive\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Einstein<\/a> to do some of the heavy lifting (82% of EMEA sales professionals say that AI improves rep visibility), while others are using the <a href=\"https:\/\/www.salesforce.com\/eu\/products\/salesforce-platform\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Salesforce Platform<\/a> to create low-code mobile sales apps for their on-the-go employees. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-personalised-outreach\"><b>4. Personalised outreach<\/b><\/h3>\n\n\n\n<p>The \u2018<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/meet-the-next-normal-consumer\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">next-normal consumer\u2019<\/a> expects hyper-personalised communications, empathetic messaging, and salespeople who function as advisors. The use of AI for segmenting customers and personalising communications is on the rise across the whole of EMEA, especially amongst top performers. <\/p>\n\n\n\n<p>According to the report, 68% of high-performing sales organisations in EMEA use AI to log sales data and customer notes, thus freeing their reps to establish more meaningful and personal relationships with their clients. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-improved-cross-functional-partnerships\"><b>5. Improved cross-functional partnerships<\/b><\/h3>\n\n\n\n<p>One of the key trends in the current climate is the reskilling and upskilling of the workforce. Our report shows that 59% of EMEA organisations are reskilling employees to perform different functions. <\/p>\n\n\n\n<p>It\u2019s critical to keep workforces connected across functions and departments. This is one of the reasons why more businesses are choosing cloud-based CRM platforms. <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/eu\/learning-centre\/crm\/what-is-crm\/\" target=\"_blank\" rel=\"noopener\">Salesforce CRM solutions<\/a> enable organisations to make their data accessible to key people across all departments in real-time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salespeople-in-south-africa-are-confident-and-ready-for-anything\"><b>Salespeople in South Africa are confident and ready for anything<\/b><\/h2>\n\n\n\n<p>The report reflects a sales landscape that\u2019s continually shifting to adapt to new standards. Staying agile and creating an innovative mindset is crucial for thriving in the current sales landscape, and salespeople in South Africa are at the head of the pack. <\/p>\n\n\n\n<p>Salespeople in South Africa are not only using new strategies and technologies \u2013 they\u2019re finding success with them. Our report shows that sales reps in South Africa are much more confident in their organisation\u2019s ability to close deals than salespeople in EMEA as a whole.<\/p>\n\n\n\n<p>With this confidence, a new arsenal of digital technologies, and an agile workforce, salespeople in South Africa are ready for anything!<\/p>\n\n\n\n<p><i> To see more about the trends that are defining the current sales landscape, download Salesforce\u2019s mini-report, <a href=\"https:\/\/www.salesforce.com\/content\/dam\/blogs\/eu\/pdf\/4th_State_of_Sales_Mini_Report_EMEA.pdf\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Trends in EMEA Sales<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s been a challenging time for sales, but salespeople in South Africa are turning to innovation. Read on to see how they\u2019re adapting.<\/p>\n","protected":false},"author":1,"featured_media":1102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"85699c490b8a46609aac4e3d8f081b10","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[1,4,108,86],"sf_content_type":[],"coauthors":[26],"class_list":["post-1100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-sales","sf_topic-sales-cloud","sf_topic-service-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salespeople in South Africa: Success Metrics Have Changed! - Salesforce<\/title>\n<meta name=\"description\" content=\"It\u2019s been a challenging time for sales, but salespeople in South Africa are turning to innovation. 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