{"id":11009,"date":"2024-09-23T14:56:20","date_gmt":"2024-09-23T14:56:20","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11009"},"modified":"2024-09-23T14:56:21","modified_gmt":"2024-09-23T14:56:21","slug":"companies-using-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/companies-using-ai\/","title":{"rendered":"A Day in the Life of An AI Enterprise"},"content":{"rendered":"\n

Imagine a company where every decision, strategy, customer interaction, and routine task is augmented by AI. From predictive analytics that uncover market insights to intelligent automation streamlining operations, this AI enterprise exemplifies what a successful business should look like. Does this company exist? Not yet, but the building blocks for enabling it are already here. <\/p>\n\n\n\n

To see what a day in the life of such an AI enterprise might look like, let\u2019s travel to the year 2028 and visit Sandstone Services, a fictional<\/a> 37-year-old mid-size company in Minnesota providing home maintenance services.<\/p>\n\n\n\n

After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. Sandstone\u2019s revenue grew just 3% last year and its 8% operating margin sits well below the industry benchmark. To jumpstart growth, Sandstone has expanded its product portfolio and decided to break into the more lucrative commercial real estate market.  <\/p>\n\n\n\n

But Sandstone needs to act fast. The firm must get to market quickly with its new offerings while at the same time boosting profitability by eliminating inefficiencies and working more collaboratively across teams. To accomplish all this, Sandstone is relying on artificial intelligence (AI<\/a>) to achieve these goals.\u00a0<\/p>\n\n\n\n

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Artificial Intelligence for Business<\/h2>\n\t\t\t

Learn how to use artificial intelligence to meet your business needs. Level up with this lesson on Trailhead, Salesforce\u2019s free online learning platform.<\/p>\n\t\t\t\n\n

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+300 points<\/div>\n\t\t\t
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Artificial Intelligence for Business<\/a><\/p>\n\t\t\t

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Spot inefficiencies with AI <\/h2>\n\n\n\n

With a renewed focus on cost-cutting, Sandstone needed to identify inefficiencies and eliminate them throughout the company. To aid in this, the company developed a tool called Penny, an AI agent<\/a> that\u2019s automatically invited to all meetings. Always listening and analysing, it spots problems and inefficiencies that might otherwise go overlooked.\u00a0<\/p>\n\n\n\n

For example, it can tell you how meeting time is spent, revealing if too much time is wasted on non-essential issues and suggest ways to have more constructive meetings. It can do this by comparing meeting summaries against the company\u2019s broader objectives.\u00a0Suggestions can then be offered real-time in chat, or shared later in a synthesised summary.\u00a0<\/p>\n\n\n\n

Sandstone leaders hope that when inefficiencies and communication gaps are brought to light with Penny, employees will be much more likely to take action to eliminate them. In fact, it has already shown considerable promise. Employees are five times more likely to consider cost-cutting measures suggested by Penny. <\/p>\n\n\n\n

Market more effectively with AI <\/h2>\n\n\n\n

Now that Sandstone has started to tackle costs, the next move in its transformation is finding new sources of revenue. It has a two-pronged approach. One is a new lineup of products and services for homeowners: smart home technology, sustainable living solutions like solar panels, and predictive maintenance. The other is its push into commercial real estate.<\/p>\n\n\n\n

Smart home technology is just what homeowners are looking for. But Sandstone has to market it to the right customers, at the right time, and in the right way. A marketing platform with built-in AI capabilities<\/a> is what Sandstone needs to spread the word, quickly and effectively, about its new products.\u00a0<\/p>\n\n\n\n

To start, it needs to segment its audience. Using generative AI, marketers can ask the system to identify tech-savvy homeowners between the ages of 30 and 60 who have spent a certain amount on home maintenance in the last 18 months. This enables more precise audience targeting, and helps marketing teams bring products to market faster.<\/p>\n\n\n\n

Now Sandstone is ready to reach out to its targeted customers. Using predictive AI, it can optimise personalised marketing campaigns. For example, it knows which customers prefer to be contacted by text, email, or phone. What time of day is best to reach out, and how often? What kind of pitch for Sandstone\u2019s new products works best? Is it one focused on cost savings, environmental impact, or preventative maintenance? This intelligence helps Sandstone reach the optimal customer quickly in a way that speaks to their specific needs and concerns.\u00a0<\/p>\n\n\n\n

AI<\/a> allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-through rates, and take appropriate action. <\/p>\n\n\n\n

Sell more, and faster, with AI <\/h2>\n\n\n\n

With interested buyers lined up, now it\u2019s up to the sales team to close deals. Generative AI for sales<\/a>, when integrated into CRM, can speed up and personalise the sales process for Sandstone in a number of ways.\u00a0<\/p>\n\n\n\n

First, it can generate email copy tailored to products and services that customers are looking for. Sandstone reps can then prompt AI to draft solar panel prospecting emails. For peak effectiveness, the system pulls customer info from the CRM, to uncover which emails have performed well in the past.  <\/p>\n\n\n\n

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