{"id":1115,"date":"2020-12-15T20:37:00","date_gmt":"2023-09-04T20:37:29","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1115"},"modified":"2023-11-03T11:34:31","modified_gmt":"2023-11-03T11:34:31","slug":"new-digital-imperative-accelerating-value-private-equity","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/new-digital-imperative-accelerating-value-private-equity\/","title":{"rendered":"New Digital Imperative: Accelerating Value Creation in Private Equity"},"content":{"rendered":"\n<p>Triggered by COVID-19, Private Equity (PE) backed companies alongside their non-PE backed peers have gone through <a href=\"https:\/\/www.ey.com\/en_fi\/private-equity\/how-private-equity-can-define-a-business-strategy-for-a-digital-world\">5 years of digital transformation in 5 months<\/a>.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We&#8217;re witnessing changes happening within weeks and months which in normal circumstances would have taken years of planning.<\/p>\n<cite>Gavin Patterson<\/cite><\/blockquote>\n<span class=\"citation-role\">President and Chief Revenue Officer, Salesforce<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fnew-digital-imperative-accelerating-value-private-equity%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=New%20Digital%20Imperative%3A%20Accelerating%20Value%20Creation%20in%20Private%20Equity\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=New%20Digital%20Imperative%3A%20Accelerating%20Value%20Creation%20in%20Private%20Equity&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fnew-digital-imperative-accelerating-value-private-equity%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fnew-digital-imperative-accelerating-value-private-equity%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"New Digital Imperative: Accelerating Value Creation in Private Equity\" https:\/\/www.salesforce.com\/eu\/blog\/new-digital-imperative-accelerating-value-private-equity\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Not only has Digital become an enhancer to the traditional PE value creation levers, like price optimization, operational improvement, and volume growth \u2014 it has now become an imperative. Digital transformation holds the promise of more objective decision-making, a critical advantage when markets are volatile, and acts as an often untapped enabler to additional profit. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-elements-to-accelerate-digital-value-creation\"><b>6 elements to Accelerate Digital Value Creation<\/b><\/h2>\n\n\n\n<p>Going forward, unlocking value through digital must be a top priority for Private Equity firms and their portfolio company CEOs alike. Our Salesforce Private Equity Practice has found that companies doing it right are tackling these 6 key elements from the outset of their transformation programs: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-strategically-center-around-the-customer\"><b>1. Strategically center around the customer<\/b><\/h3>\n\n\n\n<p>Today, every company needs to be a customer company. But, what stands between leaders and customer centricity? Bret Taylor (Salesforce\u2019s Chief Product Officer) states it is <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/guides\/customer-transformation-playbook-changing-company-mindsets\/\">conventional attitudes, silos and legacy systems<\/a>. These have been exacerbated by the Covid-19 crisis. Today\u2019s Digital Imperative is about strategically tackling these conventional attitudes and redesigning your business towards your customers, suppliers and partners.<\/p>\n\n\n\n<p>Every industry is changing. Whether you\u2019re in manufacturing, consumer goods, life sciences or retail &#8211; business models are changing. The \u2018customer\u2019 is now at the core and the technology gap to accelerate that change needs to be closed at lightning speed. <\/p>\n\n\n\n<p>Explore:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/eu\/solutions\/industries\/\">Explore how Salesforce\u2019s industry teams<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> have built this shift to customer centricity into the design of tailored industry clouds to accelerate time to value.<\/span> <\/li>\n\n\n\n<li>Learn how PE-backed<span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> companies can <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.tableau.com\/en-gb\/embedded-analytics\">generate new revenue streams by building embedded analytics<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> directly into their products to monetize their data and digitally transform their business models, not just their internal operations, around changing customer needs.<\/span> <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-use-analytics-to-identify-the-low-hanging-fruit\"><b>2. Use analytics to identify the low-hanging fruit <\/b><\/h3>\n\n\n\n<p>Data fragmentation is the <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/coronavirus-leading-through-the-crisis\/charting-the-path-to-the-next-normal\/good-data-are-hard-to-find-at-most-private-equity-owned-companies\">top challenge<\/a> faced by nearly 50% of CFOs at portfolio companies backed by PE firms, hindering the generation of quick wins and scalable transformation. Focus and transparency, through actionable data and clear KPIs, are critical to digital value creation success and facilitate quick wins. Powerful data and sophisticated analytics help PE-backed companies articulate the low-hanging fruit around the priority use cases identified with the greatest potential for value creation. <\/p>\n\n\n\n<p>To overcome the obstacles of unconnected data (and ultimately, silos), PE firms are increasingly leveraging data visualization systems. In successful digital value creation initiatives, analytics are utilized throughout the PE investment lifecycle, notably during origination and due diligence, to pulse the digital readiness of the portfolio company, assess digital maturity and quantify estimated growth and productivity gains from planned digital programs.<\/p>\n\n\n\n<p>Explore:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Learn about <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/eu\/products\/analytics\/overview\/\">how analytics and real-time<\/a> visualizations enable<span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> <\/span>better decision-making across the organization<span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">, powered by Tableau.<\/span> <\/li>\n\n\n\n<li>Learn how to use AI to understand your customers<a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/eu\/products\/einstein\/overview\/\"> and build prescriptive analytics<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">.<\/span> <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-create-a-technology-culture-re-skill-and-up-skill\"><b>3. Create a technology culture: re-skill and up-skill<\/b><\/h3>\n\n\n\n<p>Transformation doesn\u2019t begin and end with technology. A significant hurdle portfolio companies face is the lack of a technology culture across their organizations and amongst their executives. By taking an open approach to architecture, process and culture via cultivating information transparency and shifting to unified customer-centric engagement philosophies across departments, <a href=\"https:\/\/www.redhat.com\/cms\/managed-files\/cm-digital-transformation-open-source-ebook-f25290-202011-en.pdf\">companies will be able to transform the way the entire organization operates<\/a>. In contrast to silo principles, an open approach means planning for mobility, connection, and continuity in your technology strategy &#8211; read more about the <a href=\"https:\/\/www.zdnet.com\/article\/the-7-principles-of-flow-a-guide-for-digital-business-transformation\/\">7 Principles of Flow<\/a> required for successful business transformation by Vala Afshar (Salesforce Chief Digital Evangelist). <\/p>\n\n\n\n<p>COVID-19 has accelerated the need for online collaboration, employee reskilling, and e-learning tools to enable the cultural shift required for successful digital value creation. As <a href=\"https:\/\/www.london.edu\/think\/how-private-equity-firms-are-creating-value-through-digital-transformation\">highlighted in a London Business School study<\/a> by Florin Vasvari, Private Equity firms have a unique opportunity to support their portfolio companies in making that cultural shift by committing to the information management, <a href=\"https:\/\/www.london.edu\/think\/how-private-equity-firms-are-creating-value-through-digital-transformation\">advanced analytics skills and technology investments<\/a> that come with a successful digital transformation. <\/p>\n\n\n\n<p>Explore:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Learn how to ramp up new employees faster, supercharge productivity and cultivate company culture with <\/span><a href=\"https:\/\/trailhead.salesforce.com\/\">myTrailhead<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> hub, to support digital transformation and quickly help your portfolio companies\u2019 workforce tackle new digital challenges.<\/span> <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-de-risk-the-buy-and-build-strategy-with-seamless-integration-capabilities\"><b>4. De-risk the buy-and-build strategy with seamless integration capabilities <\/b><\/h3>\n\n\n\n<p>Buy-and-build strategies and mergers and acquisitions (M&amp;A) can provide both the means and the opportunity to jump-start a digital transformation. But it is impossible to find two companies using identical systems and applications across the full tech stack. <\/p>\n\n\n\n<p>Common M&amp;A challenges faced are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Insufficient IT integration<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Siloed and incongruent data <\/span> <\/li>\n\n\n\n<li>Lack of visibility on business-critical<span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> key performance indicators<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Regulatory compliance issues and more<\/span> <\/li>\n<\/ul>\n\n\n\n<p>In contrast, the ability to <a href=\"http:\/\/mulesoft.com\/resources\/cloudhub\/mergers-acquisitions-it-integration\">quickly integrate systems, applications and databases<\/a> gets business processes up and running in synchronization and avoids risking the delivery of the deal objectives which is crucial for add-ons and their distributed structures.<\/p>\n\n\n\n<p>Explore:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Learn about how MuleSoft helps <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"http:\/\/mulesoft.com\/resources\/cloudhub\/mergers-acquisitions-it-integration\">connect and transform businesses after mergers and acquisitions<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">, and ultimately de-risk the buy-and-build strategy in terms of <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/great-integrations-mulesoft\">integration results<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Learn about <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/eu\/products\/anywhere\/overview\/\">Employee Experience<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> features to make collaboration effortless even with teams working far apart, a common scenario in M&amp;A.<\/span> <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-build-in-agility-and-scale-by-design\"><b>5. Build-in agility and scale by design<\/b><\/h3>\n\n\n\n<p>From the digital health assessment at due diligence to the full transformation plan following investment, PE-backed companies who succeed in accelerating digital value creation build in agility and scale into their tech stacks by design. The scalability of a portfolio company\u2019s Customer 360 platform underpins the strategic objectives of the PE investment, e.g. internationalization, channel expansion and e-commerce growth. <\/p>\n\n\n\n<p>A multi-tenant cloud system, like that of Salesforce, allows for integration with services provided by the external community and ecosystem. With single-tenant cloud systems, heavy resources would be spent on maintaining operations and functionality. In contrast, multi-tenant cloud systems focus on shared resources and strategic objectives: growth via finding new pockets of revenue and boosting productivity. <\/p>\n\n\n\n<p>Explore:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Read Salesforce <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-to-you-keynote-recap\/\">CEO Marc Benioff\u2019s Dreamforce Keynote Speech<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Learn about the <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/appexchange.salesforce.com\/\">AppExchange <\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">ecosystem of apps to help extend the capabilities of your business.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Grow faster by bringing data and processes together, <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/products\/integration\/overview\/\">delivering IT integration 3x faster<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">.<\/span> <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-take-an-active-role-in-digital-transformation\"><b>6. Take an active role in Digital Transformation<\/b><\/h3>\n\n\n\n<p>A successful PE-backed digital transformation is where we see both the Private Equity firm and portfolio company management taking an active role in assessing and executing the digital agenda. Going forward, being technology-led will become an expected standard among GPs and LPs, not a differentiator or a <a href=\"https:\/\/www.preqin.com\/insights\/research\/blogs\/the-future-of-value-creation-in-private-markets-is-digital\">source of competitive advantage<\/a>. By following the 7 Principles of Flow and taking an open approach to architecture, process and culture, PE portfolio companies can capitalize on technology to digitally transform how their organizations operate; and do so around the customer. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-want-to-learn-more-about-digitally-accelerating-time-to-value-in-private-equity-backed-companies\"><b>Want to learn more about digitally accelerating time-to-value in Private Equity backed companies?<\/b><\/h3>\n\n\n\n<p>For tailored digital value creation guidance and information about a strategic PE partnership with Salesforce, reach out to our Private Equity Practice at <a href=\"mailto:privateequity@salesforce.com\">privateequity@salesforce.com<\/a>. <span id=\"authorRoot\" path=\"\/content\/blogs\/eu\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital is the way for portfolio companies to move forward. Here, we\u2019ll uncover 6 elements crucial to successful digital value creation.<\/p>\n","protected":false},"author":1,"featured_media":1117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"435b988aef9a42bab29a9edabc513c93","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[1,18,15,72],"sf_content_type":[],"coauthors":[128],"class_list":["post-1115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-financial-services","sf_topic-future-of-work","sf_topic-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>6 Key Components to a Successful Digital Transformation - Salesforce<\/title>\n<meta name=\"description\" content=\"Digital is the way for portfolio companies to move forward. Here, we\u2019ll uncover 6 elements crucial to successful digital value creation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/new-digital-imperative-accelerating-value-private-equity\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Digital Imperative: Accelerating Value Creation in Private Equity\" \/>\n<meta property=\"og:description\" content=\"Digital is the way for portfolio companies to move forward. 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