{"id":11155,"date":"2024-11-08T13:27:05","date_gmt":"2024-11-08T13:27:05","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11155"},"modified":"2024-11-08T13:27:06","modified_gmt":"2024-11-08T13:27:06","slug":"shoppable-content","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/shoppable-content\/","title":{"rendered":"3 Ways To Turn Social Scrolls Into Shopping Sprees"},"content":{"rendered":"\n

Social commerce is a boon for brands all over the world. With more than half the global population on social media, channels like TikTok<\/a>, Instagram, and Facebook represent a huge opportunity for ecommerce growth \u2014 and a huge pool of potential customers. <\/p>\n\n\n\n

For businesses, navigating the ever-changing world of social commerce requires a clear vision, a strong connection to values, and a plan for responding to feedback.<\/p>\n\n\n\n

Once you have that strategy in place, you can create shoppable content that differentiates your brand, connects with customers, and, best of all, converts. <\/p>\n\n\n\n

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What is shoppable content and how does it work?<\/h2>\n\n\n\n

Thanks to social media marketing<\/a>, customers can discover products as they scroll through their social feeds. Closing the deal is much easier, though, if they never have to leave their social media platform.\u00a0<\/p>\n\n\n\n

Enter shoppable content: digital assets, such as social media posts, images, videos, or ads, that shoppers can click to make a direct purchase \u2014 without interrupting their scroll session. Shoppable content pairs marketing and social commerce strategies to turn a browsing moment into a purchase. Here are three tips to get your shoppable content to convert.<\/p>\n\n\n\n

1. Lead with your values<\/h3>\n\n\n\n

Cat videos. Memes. DIY home renovation stories. Photos from your cousin\u2019s tropical vacation. Social media is a noisy place, so how do you create shoppable content that gains the honour of a deeper look?<\/p>\n\n\n\n

To stand out, it\u2019s critical to know what motivates your shoppers. Now more than ever, customers make decisions based on their values. In fact, 66% of customers<\/a> have stopped buying from a company whose values didn’t align with theirs \u2014 up from 62% in 2020.<\/p>\n\n\n\n

Where\u2019s the connection between your brand and your customer? The answer is found in your \u201cwhy.\u201d Whether you\u2019re creating an image, video, or ad, focus on your values to drive awareness, sales, and loyalty. For example:   <\/p>\n\n\n\n