{"id":11316,"date":"2024-11-11T15:59:33","date_gmt":"2024-11-11T15:59:33","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11316"},"modified":"2024-11-27T11:18:22","modified_gmt":"2024-11-27T11:18:22","slug":"turn-ai-cybersecurity-risk-into-strength-business","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/turn-ai-cybersecurity-risk-into-strength-business\/","title":{"rendered":"How To Turn AI From a Cybersecurity Risk to a Source of Strength for Your Business"},"content":{"rendered":"\n<p>As a cybersecurity leader in your organisation, it\u2019s your role to neutralise risks so your colleagues can work, collaborate, and innovate freely. New technology integrations need to be resilient \u2014 they can\u2019t be allowed to dampen defences.&nbsp;<\/p>\n\n\n\n<p>The former Chief Information Security Officer (CISO) of the Central Intelligence Agency (CIA),<a href=\"https:\/\/www.salesforce.com\/news\/stories\/from-secret-ops-to-enterprise-software-former-cia-chief\/\"> William MacMillan<\/a> explains, \u201cCybersecurity is all about enabling the business. There can\u2019t be any distinction between getting the job done and getting the job done securely.\u201d<\/p>\n\n\n\n<p>Today, this means adopting AI securely.<\/p>\n\n\n\n<p>For your business, the advantages of AI are numerous. For customer services, it<a href=\"https:\/\/www.salesforce.com\/eu\/service\/\"> improves case resolution times<\/a>. In marketing, it can create personalised content at scale. Processes across your business can be optimised like never before. For example, <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/customer-stories\/santander-uk\/\">Santander increased daily customer conversations<\/a> by four times by using <a href=\"https:\/\/www.salesforce.com\/eu\/agentforce\/\">Agentforce<\/a>, to empower relationship managers with valuable, personalised, and real-time insights.<\/p>\n\n\n\n<p>For the CISO, however, AI requires a security strategy rethink. After all, it\u2019s not just you that has it. Hackers can use generative AI to craft more believable phishing emails, landing pages, and other brand collateral much faster. This makes it more likely your colleagues will be fooled \u2014 and it\u2019s harder for your team to keep them out.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Discover Trusted Generative AI Strategies<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn how to prepare for the future with our guide on trusted generative AI. Explore key data security strategies and how the Salesforce Platform can enhance your AI initiatives.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/form\/platform\/trusted-gen-ai\/?nc=701ed000009RtsrAAC\">Get the Guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-key-risks-and-technical-challenges-for-security-professionals-associated-with-ai-adoption\"><strong>What are the key risks and technical challenges for security professionals associated with AI adoption?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-is-your-data-protected\"><strong>Is your data protected?<\/strong> <\/h3>\n\n\n\n<p>Are your colleagues feeding sensitive data into the AI tools they\u2019re using? Are the companies behind these tools using (or even selling) that data? Data leaks of this kind could be embarrassing and expensive. Salesforce\u2019s Generative AI Snapshot Research shows that almost <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/generative-ai-ethics-survey\/\">60% of people planning to use Generative AI<\/a> said they don\u2019t know how to do so using trusted data sources or while ensuring sensitive data is secure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-prepared-are-your-employees\"><strong>How prepared are your employees? <\/strong><\/h3>\n\n\n\n<p>Whether your organisation has an AI strategy or not, its use is most likely growing organically among your employees. Salesforce research showed generative AI is already used by<a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-statistics\/\"> nearly a third of the UK population<\/a>. You need to start talking to your colleagues to both learn how they\u2019re using AI and to educate them about security. A well-informed workforce is a secure workforce \u2014 for the CISO, AI know-how needs to be part of the culture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-can-you-trust-its-outputs\"><strong>Can you trust its outputs?<\/strong> <\/h3>\n\n\n\n<p>You\u2019ve heard of<a href=\"https:\/\/www.salesforce.com\/eu\/blog\/ai-without-the-angst\/\"> hallucinations<\/a> \u2014 when AI starts making things up that don\u2019t make sense \u2014 and these could make your company look unprofessional if put out into the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-make-ai-a-point-of-strength\"><strong>How do you make AI a point of strength?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-reduce-attack-vectors-nbsp\"><strong>1. Reduce attack vectors&nbsp;<\/strong><\/h3>\n\n\n\n<p>Usually, when you add new technologies to your IT infrastructure, you add new points of vulnerability for malware to exploit. But rather than adding an AI layer on top of your data, you reduce friction of new tools by<a href=\"https:\/\/www.salesforce.com\/uk\/products\/\"> combining data, AI, CRM, development, and security<\/a> into a single, comprehensive platform.<\/p>\n\n\n\n<p>Bringing services together has many\u00a0 benefits \u2014 e.g. data security with fewer points of vulnerability, user familiarity, IT visibility and operational value. For example,<a href=\"https:\/\/www.salesforce.com\/uk\/resources\/customer-stories\/heathrow-personalisation-digital-revenue\/?d=cta-header-3\"> when Heathrow Airport used Salesforce<\/a> to connect its digital services they boosted digital revenues by 30%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-use-generative-ai-in-the-soc\"><strong>2. Use generative AI in the SOC<\/strong><\/h3>\n\n\n\n<p>Generative AI can make detection engineering more robust by allowing Security Operations Centre (SOC) analysts and other security professionals to push out new detections at a much higher rate, analyse much larger data sets, and simulate attack scenarios at scale. It also gives your team more time for analysis by automating their routine manual tasks, such as generating reports on permissions and access.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-deploy-zero-data-retention-architecture\">3. Deploy zero-data-retention architecture<\/h3>\n\n\n\n<p>The foundation of secure AI deployment is strong data governance, so look for software with zero-data-retention architecture. This provides seamless privacy and data controls, with<a href=\"https:\/\/www.salesforce.com\/eu\/artificial-intelligence\/trusted-ai\/\"> secure data retrieval, dynamic grounding, and data masking<\/a>, allowing teams to leverage AI benefits without compromising customer data.<\/p>\n\n\n\n<p>For example,<a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.generative_ai_trust_layer.htm&amp;type=5\"> Salesforce partners with Open AI and Azure Open AI<\/a> to enforce the zero-data retention policy. No data is used for LLM model training or product improvements by third-party LLMs. No data is retained by the third-party LLMs. And no human being at the third-party provider looks at data sent to their LLM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-implement-robust-ai-governance-and-training\"><strong>4. Implement robust AI governance and training<\/strong><\/h3>\n\n\n\n<p>Learning to use AI tools can be awe-inspiring and daresay fun. Learning about security protocols? Less so. Integrate training on AI security, policy, and ethics into general AI training so the information sticks. It may also be worth establishing an oversight committee to monitor AI deployment and ensure compliance with policies and regulations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-clean-up-toxicity\"><strong>5. Clean up toxicity<\/strong><\/h3>\n\n\n\n<p>Some data architectures can mitigate toxicity and harmful outputs through measures like toxicity detection and auditing. This ensures no output is shared before a human accepts or rejects it and enables you to record every step as metadata for your audit trail, simplifying compliance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-drill-your-incident-response-plans\"><strong>6. Drill your incident response plans<\/strong><\/h3>\n\n\n\n<p>Part of cybersecurity is accepting attacks will happen and being ready to get operations running again as quickly as possible. This is no different with AI. Create and practise rapid response plans specifically for AI-related threats and vulnerabilities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-partner-with-ai-experts\"><strong>7. Partner with AI experts<\/strong><\/h3>\n\n\n\n<p>Your role is to protect your organisation \u2014 you can\u2019t dedicate all your time to becoming an AI security expert. By working with trusted partners, you\u2019ll stay informed about emerging threats and armed with innovative security solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-ahead-the-future-of-ai-and-security\"><strong>Looking ahead: The future of AI and security<\/strong><\/h2>\n\n\n\n<p>In the era of AI, your role as a security leader is more vital than ever. By focusing on robust data governance, a security-aware culture, and the right tools, CISOs can not only mitigate the risks associated with AI but actually use it to boost security.<\/p>\n\n\n\n<p>The challenges of AI are outweighed by the unprecedented opportunities for innovation, efficiency, and growth. If you can balance these opportunities with security, you can ensure your organisation steps into the future on a sustainable foundation of AI safety.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Discover Trusted Generative AI Strategies<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn how to prepare for the future with our guide on trusted generative AI. Explore key data security strategies and how the Salesforce Platform can enhance your AI initiatives.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/form\/platform\/trusted-gen-ai\/?nc=701ed000009RtsrAAC\">Get the Guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Businesses are investing in AI to transform productivity. For the CISO, AI needs to enhance security, not compromise it.<\/p>\n","protected":false},"author":111,"featured_media":11317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"585d01cb39d74e14aaf36f6ffcba2c87","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[1,72,3,224,251,409],"sf_content_type":[],"coauthors":[26],"class_list":["post-11316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-it","sf_topic-thought-leadership","sf_topic-c-suite","sf_topic-ai","sf_topic-generative-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Turn AI From a Cybersecurity Risk to a Source of Strength for Your Business - Salesforce<\/title>\n<meta name=\"description\" content=\"Businesses are investing in AI to transform productivity. 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