{"id":11422,"date":"2024-12-02T12:27:50","date_gmt":"2024-12-02T12:27:50","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11422"},"modified":"2024-12-02T12:27:52","modified_gmt":"2024-12-02T12:27:52","slug":"dynamic-email-content","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/dynamic-email-content\/","title":{"rendered":"Dynamic Email Content is What Customers Crave: Here\u2019s How To Deliver"},"content":{"rendered":"\n

Customers don\u2019t want to feel like just another number to your brand. Going with a generic \u201cbatch and blast<\/a>\u201d email marketing strategy is sure to land you in the customer\u2019s filters \u2014 or worse, have them unsubscribe. But with dynamic email content, you can create a relevant and timely experience they\u2019ll remember (for all the right reasons).<\/p>\n\n\n\n

In an era where privacy and security dominate the headlines, you might be surprised to find that 83% of consumers are willing <\/em>to share personal data<\/a> in order to receive more personalised experiences. That\u2019s not just an interesting tidbit to keep in mind. It\u2019s proof that people expect<\/em> personalised experiences from brands.\u00a0<\/p>\n\n\n\n

This tradeoff \u2013 data for personalisation \u2013 means that marketers have a significant opportunity if they uphold their end of the bargain. And nowhere is this more true than in the inbox. Dynamic email content allows you to create timely personalised messages<\/a> that update when the message is opened. This gives readers the personalisation they\u2019ve come to expect.<\/p>\n\n\n\n

There\u2019s more incentive for email teams than just giving people what they want (although, that should be reason enough). The modern email sender requirements and evolving consumer preferences mean marketers must prioritise creating highly engaging and relevant emails<\/a> in order to avoid lackluster performance that could land emails in the spam folder.<\/p>\n\n\n\n

However, recent developments, such as the loss of third-party cookies, make it increasingly challenging to acquire the right data to personalise emails. <\/p>\n\n\n\n

Let\u2019s dive into some of the tactics and resources at your disposal that will help you achieve quick email marketing wins without the heavy lift by eliminating the manual work to create an impactful experience in the inbox<\/a>.<\/p>\n\n\n\n

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Turn Inactive Users Into Lifelong Subscribers.<\/h2>\n\t\t\t\t\t\t\t

Inboxes are a crowded place nowadays. In this free guide, learn how to build a stronger email strategy with 50 email best practices.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

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What is dynamic email content?<\/h2>\n\n\n\n

Dynamic email content, often called live email content, refers to messages that change based on the subscriber\u2019s personal preferences or history with your website.<\/p>\n\n\n\n

When you think about a personalised experience, your first thought might be an ad in your social media feed based on your browsing history, but dynamic content email offers something different.<\/p>\n\n\n\n

It’s like curating a shopping experience tailored specifically to your customers\u2019 needs and interests. This level of personalisation<\/a> not only increases engagement but also fosters loyalty towards your brand.<\/p>\n\n\n\n

By using dynamic content such as live polls or customised product recommendations, you can tailor your emails to each subscriber, making them feel valued and understood. Encouraging interaction within your emails can only enhance the overall experience subscribers have with your brand in the inbox.<\/p>\n\n\n\n

It\u2019s amazing that something as simple as a live poll could transform an email campaign, but ByLaurenJean did just that. They took a static email about diamond rings and upgraded it with a dynamic live poll<\/a> asking subscribers which diamond cut they liked better. The result: the live poll email drove a 53% higher click through rate than the static email.<\/p>\n\n\n\n

Other teams have realised the true value of email personalisation and dynamic email content. At Litmus, we\u2019ve seen customers implement dynamic email content and achieve real results. On average, brands saw:<\/p>\n\n\n\n