{"id":11452,"date":"2024-11-29T14:38:11","date_gmt":"2024-11-29T14:38:11","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11452"},"modified":"2024-11-29T14:38:12","modified_gmt":"2024-11-29T14:38:12","slug":"pets-at-home-europe-ai-strategy","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/pets-at-home-europe-ai-strategy\/","title":{"rendered":"How Pets at Home Bucks the Trend of AI Inaction in Europe"},"content":{"rendered":"\n

The vast majority of the economic value of generative AI (GenAI)<\/a> is expected to come from its adoption by European organisations, according to McKinsey & Company<\/a>. They estimate GenAI could add $571 billion to the European economy by 2030.<\/p>\n\n\n\n

Yet, while the opportunities are wide open, many businesses in Europe are still moving slowly compared to other regions, as shown by Deloitte research<\/a>.\u00a0\u00a0<\/p>\n\n\n\n

This hesitancy means a lot of investment (and innovation) in AI is happening elsewhere. Since 2022, more than 90% of LLM-related funding has taken place outside of Europe, according to the Stanford University AI Index<\/a>. And the European Court of Justice\u2019s October 2024 ruling<\/a> could further harm progress, with lawyers saying it\u2019ll “serve to slow down technological innovation in the EU.\u201d<\/p>\n\n\n\n

One European company, however, that has taken the leap is Pets at Home<\/a>, with its prioritisation of AI in retail<\/a>. We spoke to Simon Ellis, Head of AI Transformation and Enterprise Architecture at Pets at Home, about the steps other businesses should be taking in their AI development.<\/p>\n\n\n\n

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1. Navigating today\u2019s AI landscape<\/strong>   <\/h2>\n\n\n\n

While there is so much hype about AI, it\u2019s hard to know what\u2019s possible and what\u2019s bluff. And because AI is developing so quickly<\/a>, for some organisations paralysis sets in. So, Simon says the first thing companies can do is remove the fear by not expecting immediate results.<\/p>\n\n\n

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Don\u2019t be afraid to experiment. Take a number of use cases in different areas \u2026 and use that as your basis for learning more about what works and what doesn\u2019t.<\/p>\n<\/blockquote>\nSimon Ellis, Head of AI Transformation and Enterprise Architecture at Pets at Home<\/span>\n