{"id":11641,"date":"2025-02-01T15:18:58","date_gmt":"2025-02-01T15:18:58","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11641"},"modified":"2025-02-01T15:18:59","modified_gmt":"2025-02-01T15:18:59","slug":"marketing-agents","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/marketing-agents\/","title":{"rendered":"8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before"},"content":{"rendered":"\n<p>Content creation and distribution has long been a pain point for marketers. New research from the <a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-trends-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing Institute<\/a> found that 54% of B2B marketing respondents lack the resources to produce quality content at scale. A <a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2c-research-content-marketing-mistake\" target=\"_blank\" rel=\"noreferrer noopener\">similar problem<\/a> exists in the B2C space: marketers are so busy churning out content that they can\u2019t make their work repeatable, consistent or scalable.<\/p>\n\n\n\n<p>Marketers also have to manage resources to make campaigns as efficient and successful as possible \u2013 all the while engaging customers in ways that separate them from the competition. <\/p>\n\n\n\n<p>So what\u2019s the solution for these issues? The answer is marketing agents that use <a href=\"https:\/\/www.salesforce.com\/blog\/personalized-email-marketing\/\">data and AI<\/a> to help create, manage and optimise campaigns. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What Is Agentforce? | Salesforce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/irdNqlytsLc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-humans-and-marketing-agents-can-be-successful-together\">How humans and marketing agents can be successful together<\/h2>\n\n\n\n<p>Collectively known as Agentforce, these AI virtual assistants work with humans to use data to build and execute plans. They analyse and understand the full context of what a human is asking, then reason through decisions on the next steps.<\/p>\n\n\n\n<p>For marketers, this means spending less time trying to source your data and more time acting on it. It also means less time creating multiple versions of content and more time strategising ways to be more targeted and personalised.<\/p>\n\n\n\n<p>The challenge is to change your thinking from, \u201cHow can these agents help me deliver business as usual more efficiently?\u201d to \u201cHow can these agents radically change the way I deliver an exceptional customer experience?\u201d<\/p>\n\n\n\n<p>This can be a hard mindset for an entire organisation to embrace, but it\u2019s important to get the best results over the long term.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Start Building Your Agentforce Agents Today!<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Unlock the full potential of Agentforce by learning to define roles, extend capabilities with advanced tools, and customise to fit your business needs. Sign up for our demos now!<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/form\/agentforce\/demo\/?nc=701ed00000DayW2AAJ\">Watch the Demos<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/10\/agentforce-form-conf-og-image.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/10\/agentforce-form-conf-og-image.png 1440w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/10\/agentforce-form-conf-og-image.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/10\/agentforce-form-conf-og-image.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/10\/agentforce-form-conf-og-image.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/10\/agentforce-form-conf-og-image.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-marketing-agents-streamline-the-creation-process\">How marketing agents streamline the creation process<\/h2>\n\n\n\n<p>Let\u2019s dive into features and explore how Agentforce Campaigns can help you build, launch, and track campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Stay on track with intelligent recommendations<\/h3>\n\n\n\n<p>Marketing Cloud\u2019s AI functionality, Einstein, already monitors your data and tracks progress against your goals, then provides you with contextual recommendations for where you should focus to better achieve those goals. Agentforce Campaigns takes this a step further by turning that static recommendation into an action.<\/p>\n\n\n\n<p>This might be adjusting an existing audience or campaign, or building an entirely new campaign you hadn\u2019t considered before.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Build your campaign brief in a flash<\/h3>\n\n\n\n<p>When Einstein recommends that you build a new campaign, you need to start with a brief \u2013 just like you would for any other campaign. Marketing agents can now build this brief for you, with all the context of your organisation\u2019s goals and marketing guidelines.<\/p>\n\n\n\n<p>Marketers can prompt Agentforce Campaigns in simple language to create a brief in seconds, which they can then refine until it meets their needs. Plus, the brief is already embedded in Salesforce, making it easy to share with stakeholders for approval.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Content that\u2019s contextual to your business<\/h3>\n\n\n\n<p>With your brief approved, it\u2019s time to create some content. Marketing agents can take that next step by generating emails and landing pages based on your brief and the brand guidelines pre-configured on the platform.<\/p>\n\n\n\n<p>For example, Marketing Cloud\u2019s Agentforce Campaigns will generate subject lines, body copy and calls to action across email and landing pages, all within a branded template. You can then refine the content using natural language prompts to ensure it fits tone of voice and campaign strategy.<\/p>\n\n\n\n<p>If you\u2019re not the content expert in your organisation, Agentforce Campaigns can help you and your creative team. As a specialised team, they may be better placed to shape the agent\u2019s pre-configured guidelines, and the final outputs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-generate-an-audience-like-a-data-scientist\">4. Generate an audience like a data scientist<\/h3>\n\n\n\n<p>You might not be an SQL expert, but you definitely know the kinds of customers you want to target. Marketing agents allow everyone to build an audience.<\/p>\n\n\n\n<p>With Agentforce Campaigns you can use natural language prompts to describe the target audience you want, and the agent will translate that into the appropriate segment attributes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Activate at scale in a journey&nbsp;<\/h3>\n\n\n\n<p>Successful campaigns are activated through intelligent, multi-channel journeys where personalisation is integrated into every step. Marketing agents help you activate and scale your campaign automatically by building a full journey flow from the original brief.<\/p>\n\n\n\n<p>Using a natural language prompt, Campaign Agent will configure a draft journey with all your campaign content that you can further refine, approve, and activate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. You are no longer limited by your content<\/h3>\n\n\n\n<p>Marketers have been constrained by how many content variations they could produce within a given timeframe or budget. Marketing agents can now generate multiple content versions in seconds.<\/p>\n\n\n\n<p>Take advantage of this capability by strategically planning for personalised content in your brief with Agentforce Campaigns doing the heavy lifting. For example, it can automatically generate different content for high-value customers versus those who are new to the brand versus more seasoned fans.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Explore segments you never had time for before<\/h3>\n\n\n\n<p>Many organisations rely on specialised data science teams for segment creation. These teams are often at capacity, limiting the number of segments a marketer can request. With marketing agents, you can build segments on your own, allowing you to explore more nuanced audiences.<\/p>\n\n\n\n<p>For example, you can use Agentforce Campaigns to build separate churn segments based on engagement scores, age, location, or past purchase behaviour with a simple natural language prompt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Easily foster a culture of testing and learning<\/h3>\n\n\n\n<p>Testing often falls low on a marketer\u2019s priority list due to time constraints. Marketing agents automate the build of your journey flow, making it easier to embed testing into your campaigns.<\/p>\n\n\n\n<p>This is a game-changer as you can now incorporate continuous testing and learning into every campaign without significantly increasing time spent.&nbsp;<\/p>\n\n\n\n<p><em>Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.<\/em><\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Start Building Your Agentforce Agents Today!<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Unlock the full potential of Agentforce by learning to define roles, extend capabilities with advanced tools, and customise to fit your business needs. Sign up for our demos now!<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/form\/agentforce\/demo\/?nc=701ed00000DayW2AAJ\">Watch the Demos<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/10\/agentforce-form-conf-og-image.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/10\/agentforce-form-conf-og-image.png 1440w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/10\/agentforce-form-conf-og-image.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/10\/agentforce-form-conf-og-image.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/10\/agentforce-form-conf-og-image.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/10\/agentforce-form-conf-og-image.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With data and AI, humans and agents can work together to make marketing more powerful and efficient. Here\u2019s how.<\/p>\n","protected":false},"author":492,"featured_media":11639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"cbe70fb0f47e41d09478ba40f8ff3050","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[11,10,251,442],"sf_content_type":[],"coauthors":[457],"class_list":["post-11641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-data-culture","sf_topic-marketing","sf_topic-ai","sf_topic-agentforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before - Salesforce<\/title>\n<meta name=\"description\" content=\"We will introduce you to how marketing agents can help you win customers while also making your internal teams more productive and cohesive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/marketing-agents\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before\" \/>\n<meta property=\"og:description\" content=\"With data and AI, humans and agents can work together to make marketing more powerful and efficient. 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