{"id":11740,"date":"2025-02-07T12:51:10","date_gmt":"2025-02-07T12:51:10","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11740"},"modified":"2025-02-07T12:51:11","modified_gmt":"2025-02-07T12:51:11","slug":"genai-integration-doesnt-need-to-mean-it-overhaul","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/genai-integration-doesnt-need-to-mean-it-overhaul\/","title":{"rendered":"\u201cGenAI integration doesn\u2019t need to mean IT overhaul,\u201d says AI entrepreneur Berken Sesen"},"content":{"rendered":"\n<p class=\"is-style-intro-paragraph\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/trends-in-IT\/\">60% of IT leaders say GenAI can\u2019t integrate with their current tech stack<\/a>, according to a recent Salesforce report. Yet, as Deloitte research shows,<a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/about-deloitte\/articles\/press-releases\/state-of-generative-ai-Q3.html\"> 67% of organisations are increasing<\/a> investments in GenAI.&nbsp;&nbsp;<\/p>\n\n\n\n<p>These conflicting statistics raise an important question: How can GenAI projects succeed when you have underlying IT infrastructure challenges? Companies must invest in legacy application modernisation to get value from anticipated AI integrations.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>The additional challenge is that \u2014 despite AI projects being a huge priority for most businesses right now \u2014 overhauling IT to accommodate\/accelerate these initiatives spells disruption and downtime. And yet, stakeholders don\u2019t want to pause day-to-day money-making operations for any time at all.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Seeking a solution, we spoke to Berkan Sesen, AI entrepreneur and founder of Tinie.ai, a startup currently working on the delivery of several healthcare AI projects. He spoke to us about the perception of IT as a value-adding asset, eliminating data siloes, breaking down giant leaps into small steps, and winning stakeholder support.&nbsp;<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Employ AI safely<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Remove the roadblocks to successful AI implementation and secure your AI enterprise. <\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/eu\/form\/platform\/state-of-it-security\/?nc=701ed00000HJGVXAA5\">Get the Guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cost-centres-vs-revenue-drivers\"><strong>Cost centres vs revenue drivers<\/strong><\/h2>\n\n\n\n<p>Many senior leaders still don\u2019t recognise the tremendous value their IT professionals bring to the business. \u201cThe biggest problem for IT leads is that they\u2019re seen as a supportive function that doesn\u2019t produce revenue,\u201d says Berkan.&nbsp;<\/p>\n\n\n\n<p>This creates a two-tier hierarchy between business functions that can afford downtime and those that can\u2019t. \u201cIn that context, the daily operations of revenue-driving departments and functions cannot be disrupted. This makes it really difficult for IT to update or overhaul any legacy infrastructure.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you can demonstrate the value of IT \u2014 for example, how historical infrastructure upgrades have helped your business succeed \u2014 it helps build your case to make the necessary upgrades.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3f41ac4c35&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3f41ac4c35\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"358\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/01_66811f.png?w=674\" alt=\"A man looking at a statistic about generative AI.\" class=\"wp-image-11743\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/01_66811f.png 674w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/01_66811f.png?w=300&amp;h=159 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/01_66811f.png?w=150&amp;h=80 150w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-it\/\">65% of global IT leaders say they can\u2019t justify<\/a> implementing generative AI yet.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-siloes-vs-data-discovery-nbsp\"><strong>Data siloes vs data discovery <\/strong>&nbsp;<\/h2>\n\n\n\n<p>Gaining approval for potential downtime isn\u2019t the only challenge. Berkan highlights that the data you need for GenAI isn\u2019t always in the right place, saying, \u201cWith old-school legacy platforms, you\u2019ll also have data siloes.\u201d Which, according to Berkan, is an industry-wide issue. \u201cEvery organisation I\u2019ve ever worked in has had ongoing projects to try and unify siloed data, but it\u2019s not easy.\u201d&nbsp;<\/p>\n\n\n\n<p>Berkan explains that most of these issues \u201carise from the fact that big businesses have multiple business units using different data storage methods and data providers who use different solutions.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>The issue of data siloes isn\u2019t a new problem, but \u201cit\u2019s relevant again now we\u2019re talking about GenAI.\u201d Some associative AI models can help unpick the challenge of siloed data, but for GenAI success, \u201cit\u2019s important to think about using unifying data services and looking at where your data is stored, because the two go hand- in- hand.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-upgrade-to-ai-one-module-at-a-time-nbsp\"><strong>Upgrade to AI one module at a time<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Your AI overhaul needn\u2019t be overwhelming. Preparing for AI \u201cdoesn\u2019t mean IT leads need to scramble to upgrade, update, and overhaul their entire tech landscape in one fell swoop.\u201d Berkan recommends breaking it down, saying, \u201cIt can be done in manageable chunks \u2026 Modularisation is where you modernise and migrate chunks of your tech stack at a time and therefore minimise the probability of disruption.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>For example, \u201cMigration to the Cloud is a potential solution which means companies don\u2019t need to update or overhaul all their infrastructure.\u201d While easier, these solutions don\u2019t make this complex task easy. <\/p>\n\n\n\n<p>\u201cThis itself comes with its own challenges, and it\u2019s not always straightforward.\u201d AI may promise advanced computing for all, but AI integration still requires specialist skills and experience, and a great deal of time.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bring-stakeholders-with-you-nbsp\"><strong>Bring stakeholders with you<\/strong>&nbsp;<\/h2>\n\n\n\n<p>While expert teams can see the IT infrastructure challenges ahead, they need to articulate them in ways other roles can understand. \u201cTechnology folks have stakeholders in each business who need to be on board,\u201d says Belkan. Getting them aligned is hard but necessary. <\/p>\n\n\n\n<p>\u201cFor successful migration, they need to make sure that stakeholders are well informed, provide feedback and help design the infrastructure with the IT person.\u201d This collaboration stage ensures \u201cthe new platform overlaps with the expectations of the business.\u201d&nbsp;<\/p>\n\n\n\n<p>If possible, pointing to bottom-line benefits helps to bring senior leaders along for the ride. \u201cAlways try to put a number to your project delivery, because at the end of the day, everything that\u2019s a bit intangible and qualitative always ends up being a bit fluffy,\u201d which matters because otherwise \u201cit\u2019s difficult to get backing and kudos for the work you\u2019ve done.\u201d&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3f41ac574d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3f41ac574d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"641\" height=\"942\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/02_607b4a.png?w=641\" alt=\"Stats around the topic automation drives efficiency, productivity and more\" class=\"wp-image-11761\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/02_607b4a.png 641w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/02_607b4a.png?w=204&amp;h=300 204w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/02_607b4a.png?w=102&amp;h=150 102w\" sizes=\"auto, (max-width: 641px) 100vw, 641px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-don-t-wait-for-perfect-start-nbsp\"><strong>Don\u2019t wait for perfect: Start!<\/strong>&nbsp;<\/h2>\n\n\n\n<p>GenAI won\u2019t work without some IT fundamentals in place: A source of reliable data, stakeholder buy-in, some level of in-house AI skills. But that doesn\u2019t mean you need to wait for everything to be perfect before you start implementing AI. You can\u2019t clear out all legacy systems at once, so taking a modular approach helps you test use cases, avoid downtime, build a case for scaling up AI based on real results, and get moving quickly.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Employ AI safely<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Remove the roadblocks to successful AI implementation and secure your AI enterprise.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/eu\/form\/platform\/state-of-it-security\/?nc=701ed00000HJGVXAA5\">Get the Guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The majority of IT leaders say GenAI cannot integrate with their current tech stack. We spoke to AI investor and entrepreneur, Berkan Sesen, for advice. <\/p>\n","protected":false},"author":654,"featured_media":11846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"a6d823d8e66e415b9704ca2ca012af00","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[251,409],"sf_content_type":[],"coauthors":[26],"class_list":["post-11740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-ai","sf_topic-generative-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u201cGenAI integration doesn\u2019t need to mean IT overhaul,\u201d says AI entrepreneur Berken Sesen - Salesforce<\/title>\n<meta name=\"description\" content=\"The majority of IT leaders say GenAI cannot integrate with their current tech stack. We spoke to AI investor and entrepreneur, Berkan Sesen, for advice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/genai-integration-doesnt-need-to-mean-it-overhaul\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cGenAI integration doesn\u2019t need to mean IT overhaul,\u201d says AI entrepreneur Berken Sesen\" \/>\n<meta property=\"og:description\" content=\"The majority of IT leaders say GenAI cannot integrate with their current tech stack. 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