{"id":11862,"date":"2025-02-13T15:47:29","date_gmt":"2025-02-13T15:47:29","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11862"},"modified":"2025-02-18T09:25:02","modified_gmt":"2025-02-18T09:25:02","slug":"what-do-trailblazing-entrepreneurs-have-in-common","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/what-do-trailblazing-entrepreneurs-have-in-common\/","title":{"rendered":"What Do Trailblazing Entrepreneurs Have In Common? Learn the Formula to Sales Success"},"content":{"rendered":"\n

You know the big players in business like Jeff Bezos, Oprah Winfrey, Richard Branson and James Dyson, as well as the business empires they\u2019ve built.<\/p>\n\n\n\n

But before their brands became household names, they were simply hopeful entrepreneurs with an idea. The top business leaders who become billionaires know a few secrets of the sales trade. We\u2019re now revealing them to you.<\/p>\n\n\n\n

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State of Sales<\/h2>\n\t\t\t\t\t\t\t

Discover insights from 5,500 sales pros on driving growth and standing out in a crowd.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tGet the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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Your business should start with a problem to solve<\/strong><\/h2>\n\n\n\n

Before he became an entrepreneur, Sir James Dyson worked as an engineer and an inventor. His frustration with Hoover vacuum bags getting clogged with dust inspired him to build the first cyclonic vacuum, using technology he invented himself. Now, Dyson sells innovative products from hair stylers to humidifiers.<\/p>\n\n\n\n

\"Portrait\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Sir James Dyson, Founder of Dyson [Image source: https:\/\/www.dyson.co.uk\/james-dyson<\/a>]<\/figcaption><\/figure>\n\n\n\n

\u201cThings are too heavy, things are too polluting, things don\u2019t perform as well as they should, things don\u2019t last as long as they should \u2013 there are just hundreds of problems in every product. What we\u2019re doing is trying to do something different and better,\u201d Dyson said<\/a>.<\/p>\n\n\n\n

Although Sir Richard Branson was entrepreneurial from the very start, similar to Dyson, he started his business to fill a need.<\/p>\n\n\n\n

Branson launched Virgin Mail Order in 1970, selling records by mail order to raise funds for his youth culture magazine called Student. The company was named Virgin because he was entirely new to business. Soon the records were selling so well that Branson opened Virgin Records on Oxford Street in London. The Virgin brand then snowballed, from a record label to gaming, airlines and airwaves.<\/p>\n\n\n\n

\"Richard\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Richard Branson, Founder of the Virgin Group [Image source: https:\/\/www.virgin.com\/branson-family\/richard-branson<\/a>]<\/figcaption><\/figure>\n\n\n\n

At the core of their business models, both Dyson and Virgin value innovation, high quality products and customer experience which significantly influences their sales strategies. <\/p>\n\n\n\n

\u201cWhat excites me is taking things that don’t work and making them better,\u201d Dyson said<\/a>.<\/p>\n\n\n\n

Put the customers first and the profits will follow<\/strong><\/h2>\n\n\n\n

\u201cVirgin has always been about putting the customer at the heart of everything we do and innovating in industries ripe for disruption. This is what our brand stands for and is applied to every business bearing our brand name,\u201d Branson said<\/a>.<\/p>\n\n\n\n

\u201cEverything in the end comes down to customer service and the people who are serving you,\u201d Branson said in an interview with Forbes<\/a>.<\/p>\n\n\n\n

Connecting an innovative solution with the target customer who needs it sounds simple, but it\u2019s incredibly effective.\u201cIt is all about customer satisfaction at the end of the day,\u201d said Marlen von Roth, regional sales director for central EMEA enterprise at software company Atlassian. <\/p>\n\n\n\n

\"Portrait\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Marlen von Roth, regional sales director for central EMEA enterprise, Atlassian<\/figcaption><\/figure>\n\n\n\n

\u201cBoth leaders have resilience in common and are not afraid to take risks. Their shared commitment to innovation, quality and customer satisfaction has been instrumental to their success and brand,\u201d she added.<\/p>\n\n\n\n

In an interview<\/a> 25 years ago, Amazon executive chairman Jeff Bezos said: \u201cI believe that if you can focus obsessively on customer experience, selection, ease of use, low prices, more information to make purchase decisions with \u2013 if you can give customers all that, plus great customer service \u2013 then you have a good chance.\u201d<\/p>\n\n\n\n

\u201dThe key lies in a customer-centric approach. It is all about the customer in the end. Focus on the customer\u2019s needs and provide exceptional service to build trust,\u201d said von Roth.<\/p>\n\n\n\n

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Join the Salesblazer movement<\/h2>\n\t\t\t\t\t\t\t

We’re building the largest and most successful community of sales professionals, so you can learn, connect, and grow. <\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tGet Started<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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The secrets to sales success<\/strong><\/h2>\n\n\n\n

So once you have the innovative product, market demand and customer experience down, is there such a thing as a secret sauce of sales success?<\/p>\n\n\n\n

\u201cI don’t believe there is one secret formula to sales success, but there is value in developing human skills to improve your success rate,\u201d von Roth said.\u201cIn sales, we are often faced with rejection. Persistence, resilience and adaptability are absolutely instrumental to overcoming obstacles like changing market conditions and customer needs, in order to achieve success,\u201d she adds.<\/p>\n\n\n\n

And Dyson would agree. \u201cThe time to push hard is when you’re hurting like crazy and you want to give up, because success is often just around the corner,\u201d he said.<\/p>\n\n\n\n

\u201cListen more than you speak,\u201d advised Branson in a blog post<\/a>. \u201cYou can\u2019t get genuine feedback from your employees and your customers if you don\u2019t truly listen to them. This means listening to the good and<\/em> the bad. It\u2019s also a simple sign of respect, which shows people you trust and value them,\u201d he wrote.<\/p>\n\n\n\n

Your people are your business<\/strong><\/h2>\n\n\n\n

Finally, investing in your team is essential for sales success.<\/p>\n\n\n\n

\u201cLet people be authentic at work, and watch them thrive. They will find more pride, fulfillment, and passion for the job \u2013 which translates directly into better experiences for customers, heightened creativity, and greater productivity,\u201d said Branson.<\/p>\n\n\n\n

Embracing diversity and inclusion amongst your team unlocks business performance, according to von Roth. \u201cDiverse teams bring a variety of perspectives and ideas, which can lead to more innovative solutions and better decision-making. Inclusion ensures that all team members feel valued and are able to contribute fully,\u201d she said.<\/p>\n\n\n\n

\u201cLook after your people and your people will look after your business,\u201d Branson said.<\/p>\n\n\n\n

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State of Sales<\/h2>\n\t\t\t\t\t\t\t

Discover insights from 5,500 sales pros on driving growth and standing out in a crowd.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tGet the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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Writer Alyssa Jaffer uncovers the tricks of the sales trade, based on the playbook written by billionaire business tycoons, with insights from Atlassian sales expert Marlen von Roth.<\/p>\n","protected":false},"author":654,"featured_media":11864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"8f1a3babf736444a88242c53af89a292","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[367,67,4,224,225],"sf_content_type":[],"coauthors":[460],"class_list":["post-11862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-salesblazer","sf_topic-leadership","sf_topic-sales","sf_topic-c-suite","sf_topic-ceo"],"yoast_head":"\nWhat Do Trailblazing Entrepreneurs Have In Common? 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