{"id":12039,"date":"2025-03-03T16:10:07","date_gmt":"2025-03-03T16:10:07","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12039"},"modified":"2025-03-03T16:10:08","modified_gmt":"2025-03-03T16:10:08","slug":"doing-ai-well","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/","title":{"rendered":"Doing AI well: Mind the gap between seamless and subpar"},"content":{"rendered":"\n<p><a href=\"https:\/\/arxiv.org\/pdf\/2401.05749\">Over half<\/a> of all content on the internet is now AI-generated, <a href=\"https:\/\/masterofcode.com\/blog\/chatbot-statistics\">58%<\/a> of businesses use AI chatbots to handle customer interactions and <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-statistics\/#h-service-professionals-think-generative-ai-will-help-them-serve-customers-faster\">62%<\/a> of businesses use AI to generate marketing assets.&nbsp;<\/p>\n\n\n\n<p>But <a href=\"https:\/\/cxtrends.zendesk.com\/reports\/cx-trends-2025?formSubmitted=1\">70%<\/a> of consumers see a clear gap forming between those businesses that use AI <em>well<\/em>, and those that don\u2019t.<\/p>\n\n\n\n<p>The challenge is clear: With a disparity between AI ambition and its real-world execution, how can you use AI in a way that delivers for your business, improves the experience of your customers, and genuinely assists your employees?<br><br>To get some help in answering this, we spoke to Ben Walker, Founder of The Zoom Agency and Adjunct Professor of Generative AI and Marketing at IE Business School.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de4dc4382c4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de4dc4382c4\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"367\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/AI_Gap_04_01.png?w=673\" alt=\"A man standing next to some stats around AI\" class=\"wp-image-12091\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/AI_Gap_04_01.png 673w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/AI_Gap_04_01.png?w=300&amp;h=164 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/AI_Gap_04_01.png?w=150&amp;h=82 150w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-set-robust-foundations\"><strong>Set robust foundations<\/strong><\/h2>\n\n\n\n<p>AI opportunities are seemingly everywhere. As Ben explains, \u201cIt&#8217;s been a land grab of opportunity for many of our clients. AI has given many team members perfect grammar and spelling and seeming fluency in second and third languages \u2013 which is seen as a net positive.\u201d&nbsp;<\/p>\n\n\n\n<p>Before diving head-first into AI integration, however, he advises business departments to get the foundations right.&nbsp;<\/p>\n\n\n\n<p>Firstly, they need to <strong>take stock of their information access<\/strong>, to understand what exists and where AI can support.<\/p>\n\n\n\n<p>Breaking down complex, advanced information into bite-sized chunks is where AI can excel. \u201cFor example, if a new product is launched and all the marketing\u00a0team has is the design and technical specifications, they can use generative AI (GenAI) platforms to help them align messaging with target audience segments that piece\u00a0 together product and placement,\u201d he adds.<\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Build trusted AI apps faster with Salesforce<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Develop AI apps for any department grounded in your data and workflows.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/eu\/form\/platform\/ai-app-dev-guide\/?nc=701ed00000Iip67AAB\">Get the guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p>Meanwhile tools like Google\u2019s NotebookLM offer a fresh twist on creative brainstorming. \u201cUpload your documents and be a fly on the wall as two virtual voices discuss the document in a podcast-style format. This enables creatives to generate new ideas as they passively listen to conversations. I&#8217;m sure giant whiteboard&nbsp;sessions are being used less and less these days.\u201d<\/p>\n\n\n\n<p>These use cases focus attention on real-world impact rather than experimentation for the sake of it. Which is the second key to building a solid foundation for great AI \u2013 <strong>business alignment<\/strong>. \u201cAs partner and customer bases catch up, many companies face a disconnect between how AI is being used and the organisation\u2019s broader goals, resulting in content and outputs that feel generic or impersonal.\u201d Business goals should be at the forefront of any AI investment of time or money.<\/p>\n\n\n\n<p>Lastly, explains Ben, employees shouldn\u2019t feel left behind by the rate of change: \u201cEmployees often lack the structured training needed to use GenAI effectively, leaving its potential underutilised..\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shift-from-volume-to-value-in-outreach\"><strong>Shift from volume to value in outreach<\/strong><\/h2>\n\n\n\n<p>The tension between automation and personalisation is no secret \u2013 but, according to Ben, the numbers game is failing many businesses.&nbsp;<\/p>\n\n\n\n<p>\u201cTo cast a wider net for business development, we\u2019ve had to use automation, and over the years, it\u2019s often come at the expense of personalisation. We&#8217;ve all seen these outreach &#8216;bots&#8217; on LinkedIn where everyone&nbsp;just wants to connect at first and then the hard sell comes a couple of days after&#8230; this is the numbers game, and the win ratio is very low.\u201d<\/p>\n\n\n\n<p>This underscores the growing issue of impersonal, automated outreach strategies that focus on volume over value, generating a flurry of activity with very little long-term effectiveness.&nbsp;<\/p>\n\n\n\n<p>Instead, Ben advises business leaders to make a strategic shift from targeting masses of prospects with the same message to a smaller, well-researched audience with high-quality outreach.<\/p>\n\n\n\n<p>\u201cUse AI tools to craft hyper-targeted messages that are relevant and engaging to the user, and track response rates to refine your strategy further.\u201d<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de4dc439559&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de4dc439559\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/AI_Gap_04_02.png?w=734\" alt=\"A woman standing next to some stats around AI\" class=\"wp-image-12092\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/AI_Gap_04_02.png 734w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/AI_Gap_04_02.png?w=300&amp;h=231 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/AI_Gap_04_02.png?w=150&amp;h=115 150w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-position-ai-as-a-creative-partner-to-employees\"><strong>Position AI as a creative partner to employees<\/strong><\/h2>\n\n\n\n<p>Finally, successfully bringing about the use of AI in any business is to get your employees on side. Ben sees employee onboarding and education as critical to the matter of successfully bringing the human element back into AI-driven initiatives.&nbsp;<\/p>\n\n\n\n<p>\u201cEmployees are the most important stakeholders in the company, so it\u2019s important to get them to rally around your AI initiatives. The companies getting it right&nbsp;are using AI as a creative partner to deliver meaningful customer engagement all the while preserving a personal touch. Those that don\u2019t risk falling behind.&#8221;<\/p>\n\n\n\n<p>\u201cMost recently at&nbsp;<a href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=http%3A%2F%2Fwww.satoeurope.com%2F&amp;data=05%7C02%7Cemily.lowes%40transmissionagency.com%7C79aced1ede464943864d08dd31818a9c%7Cea5c561365c4454f95a8dcb36d66dc63%7C0%7C0%7C638721155374342648%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C80000%7C%7C%7C&amp;sdata=UwBsiG9SpWqr9xPHVSrNZfmYNcpQ%2BCc%2BQrw0F%2FMMtTA%3D&amp;reserved=0\">SATO<\/a>, I\u2019ve worked on employee engagement efforts to integrate generative AI into workflows. My team works with large organisations to ensure AI outputs remain consistent, accurate, and valuable by embedding brand guidelines, teaching advanced prompting, and creating processes to address challenges like hallucinations.<\/p>\n\n\n\n<p>\u201c Above all, we position AI as a tool to enhance human interaction, encouraging employees to refine AI outputs with their expertise through feedback loops,\u201d he adds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-aim-for-great-not-perfection\"><strong>Aim for great, not perfection<\/strong><\/h2>\n\n\n\n<p>Despite growing concerns over authentic and \u2018good\u2019 AI usage, according to Ben, now is not the time to slow progress. Hesitation, he warns, can be just as damaging as rushing blindly to action.&nbsp;<\/p>\n\n\n\n<p>&#8220;It\u2019s clear that many enterprises aren\u2019t using generative AI optimally, but, for example, one of my clients had a blanket ban on all generative AI products for months until a framework and policy was put in place. This is not the answer \u2013 it slowed progress and forced some employees to subscribe to their own tools to get ahead. Companies, no matter the size, need to act faster to deploy policies and build processes around failsafe methodologies.\u201d<\/p>\n\n\n\n<p>Businesses that implement AI programs that feel impersonal risk creating a gap between themselves and competitors who use AI in a more authentic way. As AI becomes more embedded into the seams of all business operations, companies that succeed will be those who view AI as a complement to human interaction, not a replacement for it.<\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Build trusted AI apps faster with Salesforce<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Develop AI apps for any department grounded in your data and workflows.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/eu\/form\/platform\/ai-app-dev-guide\/?nc=701ed00000Iip67AAB\">Get the guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>People are now coming face to face with AI online at every other click.<\/p>\n","protected":false},"author":654,"featured_media":12067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"58d24bb59fb844d68e0daf878fa303d9","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[],"sf_content_type":[],"coauthors":[26],"class_list":["post-12039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Doing AI well: Mind the gap between seamless and subpar - Salesforce<\/title>\n<meta name=\"description\" content=\"People are now coming face to face with AI online at every other click.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doing AI well: Mind the gap between seamless and subpar\" \/>\n<meta property=\"og:description\" content=\"People are now coming face to face with AI online at every other click.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-03T16:10:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T16:10:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/eu-blog-week3-ai-gap.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"1216\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce EMEA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce EMEA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/cc3d1dd31ff62229e58df71e24b819ac\"}],\"headline\":\"Doing AI well: Mind the gap between seamless and subpar\",\"datePublished\":\"2025-03-03T16:10:07+00:00\",\"dateModified\":\"2025-03-03T16:10:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/\"},\"wordCount\":965,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/eu-blog-week3-ai-gap.jpg\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/\",\"name\":\"Doing AI well: Mind the gap between seamless and subpar - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/eu-blog-week3-ai-gap.jpg\",\"datePublished\":\"2025-03-03T16:10:07+00:00\",\"dateModified\":\"2025-03-03T16:10:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/7693aacd156f9d4740a8486fcd1d1dd6\"},\"description\":\"People are now coming face to face with AI online at every other click.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/eu-blog-week3-ai-gap.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/eu-blog-week3-ai-gap.jpg\",\"width\":2160,\"height\":1216,\"caption\":\"Adobe Stock | Salesforce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/eu\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Doing AI well: Mind the gap between seamless and subpar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/eu\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/cc3d1dd31ff62229e58df71e24b819ac\",\"name\":\"Salesforce EMEA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Salesforce EMEA\"},\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/author\/salesforce-emea\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Doing AI well: Mind the gap between seamless and subpar - Salesforce","description":"People are now coming face to face with AI online at every other click.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/","og_locale":"en_GB","og_type":"article","og_title":"Doing AI well: Mind the gap between seamless and subpar","og_description":"People are now coming face to face with AI online at every other click.","og_url":"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/","og_site_name":"Salesforce","article_published_time":"2025-03-03T16:10:07+00:00","article_modified_time":"2025-03-03T16:10:08+00:00","og_image":[{"width":2160,"height":1216,"url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/eu-blog-week3-ai-gap.jpg","type":"image\/jpeg"}],"author":"Salesforce EMEA","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce EMEA","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/cc3d1dd31ff62229e58df71e24b819ac"}],"headline":"Doing AI well: Mind the gap between seamless and subpar","datePublished":"2025-03-03T16:10:07+00:00","dateModified":"2025-03-03T16:10:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/"},"wordCount":965,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/eu-blog-week3-ai-gap.jpg","inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/","url":"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/","name":"Doing AI well: Mind the gap between seamless and subpar - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/eu-blog-week3-ai-gap.jpg","datePublished":"2025-03-03T16:10:07+00:00","dateModified":"2025-03-03T16:10:08+00:00","author":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/7693aacd156f9d4740a8486fcd1d1dd6"},"description":"People are now coming face to face with AI online at every other click.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/#primaryimage","url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/eu-blog-week3-ai-gap.jpg","contentUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/eu-blog-week3-ai-gap.jpg","width":2160,"height":1216,"caption":"Adobe Stock | Salesforce"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/eu\/blog\/doing-ai-well\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/eu\/blog\/"},{"@type":"ListItem","position":2,"name":"Doing AI well: Mind the gap between seamless and subpar"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#website","url":"https:\/\/www.salesforce.com\/eu\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/eu\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/cc3d1dd31ff62229e58df71e24b819ac","name":"Salesforce EMEA","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Salesforce EMEA"},"url":"https:\/\/www.salesforce.com\/eu\/blog\/author\/salesforce-emea\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/02\/eu-blog-week3-ai-gap.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/eu\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/12039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/users\/654"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/comments?post=12039"}],"version-history":[{"count":5,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/12039\/revisions"}],"predecessor-version":[{"id":12096,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/12039\/revisions\/12096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/media\/12067"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/media?parent=12039"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/sf_topic?post=12039"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/sf_content_type?post=12039"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/coauthors?post=12039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}