{"id":12073,"date":"2025-03-18T10:47:58","date_gmt":"2025-03-18T10:47:58","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12073"},"modified":"2025-03-18T10:47:59","modified_gmt":"2025-03-18T10:47:59","slug":"the-hidden-cost-of-data","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/the-hidden-cost-of-data\/","title":{"rendered":"The Hidden Cost of Data"},"content":{"rendered":"\n

With global data centers consuming up to 4% of total electricity \u2014 projected to double by 2030 \u2014 storing unused data isn’t just inefficient, it’s unsustainable. Prioritizing smart data management can cut costs, reduce environmental impact, and ensure businesses harness the full value of their data.<\/p>\n\n\n<\/div>\n\n\n\n

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Turn your data into business value<\/h2>\n\t\t\t\t\t\t\t

Transform your data landscape into a strategic asset and revolutionise your data management approach.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tGet the guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\"\"\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"

In an era of skyrocketing data demands, businesses must rethink their storage strategies.<\/p>\n","protected":false},"author":654,"featured_media":12193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"dacf18cd01e64b50bcfc36f96de262e0","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[],"sf_content_type":[],"coauthors":[478],"class_list":["post-12073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nThe Hidden Cost of Data - Salesforce<\/title>\n<meta name=\"description\" content=\"In an era of skyrocketing data demands, businesses must rethink their storage strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/the-hidden-cost-of-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hidden Cost of Data\" \/>\n<meta property=\"og:description\" content=\"In an era of skyrocketing data demands, businesses must rethink their storage strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/the-hidden-cost-of-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-18T10:47:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-18T10:47:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/03\/Hidden-Cost-of-Data-2160x1215-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4501\" \/>\n\t<meta property=\"og:image:height\" content=\"2532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ellen Blackburn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellen Blackburn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-hidden-cost-of-data\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-hidden-cost-of-data\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/3d31664556a27fb8945e02880276eb18\"}],\"headline\":\"The Hidden Cost of Data\",\"datePublished\":\"2025-03-18T10:47:58+00:00\",\"dateModified\":\"2025-03-18T10:47:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-hidden-cost-of-data\/\"},\"wordCount\":49,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-hidden-cost-of-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/03\/Hidden-Cost-of-Data-2160x1215-1.jpg\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/the-hidden-cost-of-data\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-hidden-cost-of-data\/\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-hidden-cost-of-data\/\",\"name\":\"The Hidden Cost of Data - 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