{"id":1222,"date":"2022-07-12T20:39:00","date_gmt":"2023-09-04T20:39:49","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1222"},"modified":"2023-10-25T09:16:26","modified_gmt":"2023-10-25T09:16:26","slug":"five-customer-trends-uae","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/","title":{"rendered":"Five (and a Half) Biggest Customer Trends in the UAE"},"content":{"rendered":"\n<p>You don\u2019t need to tell us: life would be a whole lot easier if you knew exactly what your customers were thinking. If you knew what they wanted, what they prioritised, and (critically) what motivates them to buy and do business with brands. <\/p>\n\n\n\n<p>Now, we can\u2019t give you the ability to read minds\u2026 But we can share the findings of our latest <b><a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-the-connected-customer-sa\/?nc=7013y000002ES44AAG\" target=\"_blank\" rel=\"noopener\">State of the Connected Customer report<\/a>.<\/b><\/p>\n\n\n\n<p>Our 2022 edition reveals what makes more than 13,000 global consumers and 4,000 business buyers tick \u2013 including over 670 respondents who live right here in the UAE.<\/p>\n\n\n\n<p>And from that, there are five (and a half) clear customer trends to capitalise on. <\/p>\n\n\n\n<p>Read on to learn what your customers think \u2013 and why it\u2019s vital for you to<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Build trust in today\u2019s climate of uncertainty.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Grow loyalty in a hypercompetitive digital landscape.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Provide a personalised service while respecting privacy concerns. <\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Reassure customers about the use of AI.<\/span> <\/li>\n<\/ul>\n\n\n\n<p>So, ready to get closer to your customers? Let&#8217;s dive in.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>State of the Connected Customer Report<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn about attitudes to trust and loyalty, how to balance personalisation with privacy, and the best ways to engage with customers at every touchpoint.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-the-connected-customer-sa\/?nc=7013y000002ES44AAG?d=inc-blog-banner\">Download Now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/06\/state-of-connected-customer-fifth-edition.png\" class=\"attachment-full size-full\" alt=\"state-of-connected-customer-fifth-edition\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/06\/state-of-connected-customer-fifth-edition.png 1268w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/06\/state-of-connected-customer-fifth-edition.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/06\/state-of-connected-customer-fifth-edition.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/06\/state-of-connected-customer-fifth-edition.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/06\/state-of-connected-customer-fifth-edition.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><b>1. In uncertain times, customers need companies they can trust<\/b><\/h2>\n\n\n\n<p><b>89% of UAE customers say trust becomes more important in times of change. <\/b><\/p>\n\n\n\n<p>Considering the enormous changes of the last few years, it should come as no surprise that certainty-starved customers put a high premium on trust.<\/p>\n\n\n\n<p>It\u2019s a cause for concern, then, that only 49% of customers in the UAE generally trust companies. Businesses need to close that gap \u2013 but how?<\/p>\n\n\n\n<p>Well, your customers have that bit sorted. Here\u2019s what they think:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d16d71c7ba1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d16d71c7ba1\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/1-five-ways-to-build-trust-with-customers.jpg?strip=all&#038;quality=95\" alt=\"\" style=\"aspect-ratio:1.6632016632016633;width:421px;height:auto\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p> <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-the-connected-customer-sa\/?nc=7013y000002ES44AAG\">  <\/a> <\/p>\n\n\n\n<p>Win your customers\u2019 trust and you\u2019ll have a better chance of winning (and keeping) their business. But securing customer loyalty is about more than trust, as we\u2019ll now see\u2026 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>2. Customers are loyal to companies with great service and clear values<\/b><\/h2>\n\n\n\n<p> These days, we\u2019re spoiled for choice when it comes to deciding who and what we spend our time and money on. And loyalty is harder to secure than ever: 74% of UAE customers have switched brands at least once in the last year.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d16d71c8a5b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d16d71c8a5b\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2-customers-are-loyal.jpg?strip=all&#038;quality=95\" alt=\"\" style=\"aspect-ratio:0.7342192691029901;width:249px;height:auto\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p> <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-the-connected-customer-sa\/?nc=7013y000002ES44AAG\">  <\/a> <\/p>\n\n\n\n<p>This isn\u2019t just about better deals or product quality. Customers want to feel cared for by companies they feel some affinity with. Consider that 52% of brand-switchers cite \u2018better customer service\u2019 as a reason, and 34% chose a new provider based on shared values.<\/p>\n\n\n\n<p>But clear principles are becoming table stakes for UAE brands, as 90% of customers expect companies to clearly state their values.<\/p>\n\n\n\n<p><b>Treatment of customers (73%) and employees (62%), and environmental practices (45%) are among the values that greatly influence buying decisions.<\/b><\/p>\n\n\n\n<p>Loyalty programs are a common strategy to deepen customer relationships, but many UAE customers aren\u2019t feeling particularly engaged. Only 33% of loyalty program members redeem rewards on a weekly or monthly basis. <\/p>\n\n\n\n<p>Features like automatically applied rewards and ease of tracking could help drive further engagement. But what\u2019s particularly interesting is the 55% who say they would use loyalty programs more often if they received personalised rewards. <\/p>\n\n\n\n<p>So rewarding loyalty is important. But as we\u2019ll see, customers also put a ton of value on being spoken to as an individual \u2013 across every interaction. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>3a. Customers want personalisation\u2026 <\/b><\/h2>\n\n\n\n<p>Customer experience is as important as it&#8217;s ever been: 92% of UAE customers agree the experience a company provides is just as important as its products and services. <\/p>\n\n\n\n<p>But these experiences are increasingly taking place in digital environments. The mass digitalisation kick-started by the pandemic has left its mark, and 64% of customers in the UAE now prefer to engage with companies via digital channels.<\/p>\n\n\n\n<p>And customers want that digital experience to be personal. 80% expect companies to understand their unique needs and expectations, and 66% expect offers to always be personalised.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d16d71c9b43&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d16d71c9b43\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/3-time-to-get-personal.jpg?strip=all&#038;quality=95\" alt=\"\" style=\"aspect-ratio:1.7793594306049823;width:415px;height:auto\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p> <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-the-connected-customer-sa\/?nc=7013y000002ES44AAG\">  <\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>3b. \u2026but they don\u2019t want to give up privacy<\/b><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2022\/07\/manage-data-privacy-challenges-marketers.html\" target=\"_blank\" rel=\"noopener\">Personalised digital experiences obviously raise questions around privacy<\/a>. <\/p>\n\n\n\n<p>In theory, UAE customers are open to having their data used to improve their experiences: 67% are comfortable with relevant personal information being used by companies transparently and beneficially.<\/p>\n\n\n\n<p>But in practice, people feel differently. 71% told us companies aren\u2019t transparent about how they use personal information \u2013 and 65% feel companies collect more information than they need. <\/p>\n\n\n\n<p>Ultimately, this means only <b>40% of customers trust companies to respect their privacy \u2013 and just 28% completely trust them to use their personal information responsibly.<\/b><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d16d71ca953&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d16d71ca953\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/4-privacy.jpg?strip=all&#038;quality=95\" alt=\"\" style=\"aspect-ratio:1.557632398753894;width:389px;height:auto\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p> <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-the-connected-customer-sa\/?nc=7013y000002ES44AAG\">  <\/a> <\/p>\n\n\n\n<p>The message from customers is clear: personalise my customer experience but respect my data concerns too. (As 78% of consumers are more likely to trust companies with their personal information if its use is clearly explained to them.) <\/p>\n\n\n\n<p>So what can you do to ensure your customers feel good about you using their data? Make sure you communicate your intentions and actions in a clear, open way.<\/p>\n\n\n\n<p>And as we\u2019ll go on to see, that need for transparency is amplified when it comes to using new technologies. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>4. Customers are receptive to innovation (but need reassurance on AI)<\/b><\/h2>\n\n\n\n<p>UAE customers are no technophobes. Almost half (44%) have used augmented and\/or virtual reality, and 58% expect to use more over the next three years. <\/p>\n\n\n\n<p>But customers remain wary of the technology needed to deliver personalisation at scale: AI.<\/p>\n\n\n\n<p><b>82% of customers are open to the use of AI to improve their experiences. However, 77% have concerns about the unethical use of AI, and 86% say AI can be a force for good or bad, depending on how it\u2019s used. <\/b><\/p>\n\n\n\n<p>So, how can you reassure your customers that you (and your algorithms) are doing the right thing? Again, transparency is key. Only 59% of customers understand how companies are using AI and can be forgiven for feeling uncertain about it. <\/p>\n\n\n\n<p>Help ease your customers\u2019 fears by getting them involved: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">65% would welcome more customer control over how AI is used.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">44% would like to see active solicitation of customer feedback.<\/span> <\/li>\n<\/ul>\n\n\n\n<p>In a world of remote digital customer relationships, it\u2019s important to keep customers in the loop \u2013 and make sure they feel seen by your business. And this is impossible without joined-up experiences that never lose sight of who they are\u2026 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>5. Customers expect joined-up experiences (and aren\u2019t getting them)<\/b><\/h2>\n\n\n\n<p>Consistency and coherence are prerequisites of trustworthy personalised experiences. Every channel, device, and department in your customer experience needs to feel joined up.<\/p>\n\n\n\n<p>Most UAE businesses do pretty well here: 70% of customers say experiences are generally consistent across channels and 72% say the same of devices. <\/p>\n\n\n\n<p>The trouble starts when it comes to the question of cross-departmental experiences.<\/p>\n\n\n\n<p><b>There are high rewards: 81% of customers expect consistent interactions across departments \u2013 and 90% are more loyal to companies that provide this consistency. <\/b><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d16d71cb954&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d16d71cb954\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/5-customers-innovation.jpg?strip=all&#038;quality=95\" alt=\"\" style=\"aspect-ratio:1.560747663551402;width:362px;height:auto\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p> <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-the-connected-customer-sa\/?nc=7013y000002ES44AAG\">  <\/a> <\/p>\n\n\n\n<p><b>But what\u2019s the reality for many UAE customers?<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">62% feel they are communicating with separate departments, not one company. <\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">69% say they often have to repeat or re-explain the same information to different representatives. <\/span> <\/li>\n<\/ul>\n\n\n\n<p>No wonder, then, that only 29% completely trust companies to demonstrate consistency across touch-points. <\/p>\n\n\n\n<p>One way to make sure you\u2019re creating those consistent, customer-first journeys is by bringing all your departments together on one platform. <\/p>\n\n\n\n<p><b>Using <a href=\"https:\/\/www.salesforce.com\/eu\/products\/\" target=\"_blank\" rel=\"noopener\">Salesforce Customer 360<\/a> to unite your teams creates that much-needed enterprise-wide visibility. <\/b>It helps you give customers a seamless experience, whoever they\u2019re speaking to. And it unlocks the secrets in your data that lead to better conversations and relevant personalisation. <\/p>\n\n\n\n<p>So, you\u2019ve seen what UAE customers think\u2026<\/p>\n\n\n\n<p>Here\u2019s what you should do next:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Use the digital channels your customers want to engage on \u2013 and experiment with the technologies they\u2019re receptive to.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">\u2026but make sure you\u2019re using new technologies to create experiences that customers actually want. <\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Focus on providing excellent customer service, with personalised, joined-up cross-department experiences.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Provide loyalty programs that really reward loyalty \u2013 in the way your customers want to be rewarded.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Remember \u2018soft\u2019 factors like clear communications, strong values, and proactive transparency around how you use customer data and technologies like AI. <\/span> <\/li>\n<\/ol>\n\n\n\n<p><b>And finally, now you\u2019ve seen what customers in the UAE think, <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-the-connected-customer-sa\/?nc=7013y000002ES44AAG\" target=\"_blank\" rel=\"noopener\">get the global view<\/a>. <\/b><\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>State of the Connected Customer Report<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Now you\u2019ve seen what\u2019s going on in the UAE, download the full report to see what matters most to almost 17,000 consumers and business buyers across the world.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-the-connected-customer-sa\/?nc=7013y000002ES44AAG?d=inc-blog-banner\">Download Now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/06\/state-of-connected-customer-fifth-edition.png\" class=\"attachment-full size-full\" alt=\"state-of-connected-customer-fifth-edition\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/06\/state-of-connected-customer-fifth-edition.png 1268w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/06\/state-of-connected-customer-fifth-edition.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/06\/state-of-connected-customer-fifth-edition.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/06\/state-of-connected-customer-fifth-edition.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/06\/state-of-connected-customer-fifth-edition.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We asked customers in the UAE to share the biggest factors influencing who they do business with. Read this blog to find out what they are. <\/p>\n","protected":false},"author":1,"featured_media":256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"7d8b1a3f7f984b73b3ce176b72cbfcf4","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[83,274],"sf_content_type":[],"coauthors":[26],"class_list":["post-1222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-experience","sf_topic-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Five Customer Trends in the UAE - Salesforce<\/title>\n<meta name=\"description\" content=\"We asked customers in the UAE to share the biggest factors influencing who they do business with. Read this blog to find out what they are.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five (and a Half) Biggest Customer Trends in the UAE\" \/>\n<meta property=\"og:description\" content=\"We asked customers in the UAE to share the biggest factors influencing who they do business with. Read this blog to find out what they are.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-04T20:39:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-25T09:16:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/state-of-connected-customer-fifth-edition-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"278\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Salesforce EMEA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce EMEA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/cc3d1dd31ff62229e58df71e24b819ac\"}],\"headline\":\"Five (and a Half) Biggest Customer Trends in the UAE\",\"datePublished\":\"2023-09-04T20:39:49+00:00\",\"dateModified\":\"2023-10-25T09:16:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/\"},\"wordCount\":1297,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/state-of-connected-customer-fifth-edition-header.png\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/\",\"name\":\"Five Customer Trends in the UAE - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/state-of-connected-customer-fifth-edition-header.png\",\"datePublished\":\"2023-09-04T20:39:49+00:00\",\"dateModified\":\"2023-10-25T09:16:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"We asked customers in the UAE to share the biggest factors influencing who they do business with. Read this blog to find out what they are.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/state-of-connected-customer-fifth-edition-header.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/state-of-connected-customer-fifth-edition-header.png\",\"width\":500,\"height\":278,\"caption\":\"The Five (and a Half) Biggest Customer Trends in the UAE \u2013 and What they Mean for Your Business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/eu\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Five (and a Half) Biggest Customer Trends in the UAE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/eu\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/cc3d1dd31ff62229e58df71e24b819ac\",\"name\":\"Salesforce EMEA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Salesforce EMEA\"},\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/author\/salesforce-emea\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Five Customer Trends in the UAE - Salesforce","description":"We asked customers in the UAE to share the biggest factors influencing who they do business with. Read this blog to find out what they are.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/","og_locale":"en_GB","og_type":"article","og_title":"Five (and a Half) Biggest Customer Trends in the UAE","og_description":"We asked customers in the UAE to share the biggest factors influencing who they do business with. Read this blog to find out what they are.","og_url":"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/","og_site_name":"Salesforce","article_published_time":"2023-09-04T20:39:49+00:00","article_modified_time":"2023-10-25T09:16:26+00:00","og_image":[{"width":500,"height":278,"url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/state-of-connected-customer-fifth-edition-header.png","type":"image\/png"}],"author":"Salesforce EMEA","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce EMEA","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/cc3d1dd31ff62229e58df71e24b819ac"}],"headline":"Five (and a Half) Biggest Customer Trends in the UAE","datePublished":"2023-09-04T20:39:49+00:00","dateModified":"2023-10-25T09:16:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/"},"wordCount":1297,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/state-of-connected-customer-fifth-edition-header.png","inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/","url":"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/","name":"Five Customer Trends in the UAE - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/state-of-connected-customer-fifth-edition-header.png","datePublished":"2023-09-04T20:39:49+00:00","dateModified":"2023-10-25T09:16:26+00:00","author":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"We asked customers in the UAE to share the biggest factors influencing who they do business with. Read this blog to find out what they are.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/#primaryimage","url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/state-of-connected-customer-fifth-edition-header.png","contentUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/state-of-connected-customer-fifth-edition-header.png","width":500,"height":278,"caption":"The Five (and a Half) Biggest Customer Trends in the UAE \u2013 and What they Mean for Your Business"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/eu\/blog\/five-customer-trends-uae\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/eu\/blog\/"},{"@type":"ListItem","position":2,"name":"Five (and a Half) Biggest Customer Trends in the UAE"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#website","url":"https:\/\/www.salesforce.com\/eu\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/eu\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/cc3d1dd31ff62229e58df71e24b819ac","name":"Salesforce EMEA","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Salesforce EMEA"},"url":"https:\/\/www.salesforce.com\/eu\/blog\/author\/salesforce-emea\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/state-of-connected-customer-fifth-edition-header.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/eu\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/1222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/comments?post=1222"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/1222\/revisions"}],"predecessor-version":[{"id":4821,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/1222\/revisions\/4821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/media\/256"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/media?parent=1222"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/sf_topic?post=1222"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/sf_content_type?post=1222"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/coauthors?post=1222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}