{"id":12236,"date":"2025-01-09T08:24:24","date_gmt":"2025-01-09T16:24:24","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12236"},"modified":"2025-04-28T09:24:58","modified_gmt":"2025-04-28T09:24:58","slug":"small-business-about-us-page-2","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/","title":{"rendered":"Tell Your Story: 8 Tips for Your Small Business \u2018About Us\u2019 Page"},"content":{"rendered":"\n<p>An &#8220;About Us&#8221; page is your brand&#8217;s first digital impression with potential customers. However, many <a href=\"https:\/\/www.salesforce.com\/eu\/small-business\/what-is-an-smb\/\" target=\"_blank\" rel=\"noreferrer noopener\">small and medium-sized business (SMB)<\/a> owners don&#8217;t use it effectively to connect with their target audience.<\/p>\n\n\n\n<p>Writing an informative and compelling \u201cAbout Us\u201d page might seem simple, but it&#8217;s surprisingly easy to underestimate its importance. You might wonder if people even read it, but research suggests they do. If you\u2019re a small business owner, there are a few things to keep in mind when building out your own page, and we\u2019ve created a quick list for you, right here.&nbsp;<\/p>\n\n\n\n<p><strong>What we\u2019ll cover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-what-s-an-about-us-page-and-what-s-included\">What\u2019s an \u201cAbout Us\u201d page and what\u2019s included<\/a>?<\/li>\n\n\n\n<li><a href=\"#h-surprising-stats-about-nbsp-about-us-pages\">Surprising stats about \u201cAbout Us\u201d pages<\/a><\/li>\n\n\n\n<li><a href=\"#h-eight-tips-for-writing-your-small-business-about-us-page\">Eight tips for writing your small business \u201cAbout Us\u201d page<\/a><\/li>\n\n\n\n<li><a href=\"#h-write-your-small-business-about-us-page-with-confidence\">Write your small business \u201cAbout Us\u201d page with confidence<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Small + Medium Business Trends<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Explore insights from 3,350 leaders of small, medium, &amp; growth businesses worldwide.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"http:\/\/www.salesforce.com\/eu\/form\/small-business\/smb-trends-6\/?nc=701ed00000MtlxiAAB\">Get the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/smb-report.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/smb-report.png 1268w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/smb-report.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/smb-report.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/smb-report.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/smb-report.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-an-about-us-page-and-what-s-included\">What\u2019s an \u201cAbout Us\u201d page and what\u2019s included?<\/h2>\n\n\n\n<p>An &#8220;About Us&#8221; page is a dedicated section on your website that helps your visitors know who you are, what you do, and why you do it. It&#8217;s a great opportunity to establish trust and show the human side of your business. It&#8217;s not about what you sell but also what you stand for. And that\u2019s why about <a href=\"https:\/\/hbr.org\/2012\/05\/three-myths-about-customer-eng\" target=\"_blank\" rel=\"noreferrer noopener\">64% of people choose brands that share their values<\/a>.<\/p>\n\n\n\n<p>Your \u201cAbout Us\u201d page introduces you to your customers. You should include who you are, who your team is (if you have one), why you started the brand, your vision, mission, and how you plan to grow. You can be as personal (or not) as you\u2019d like.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-surprising-stats-about-nbsp-about-us-pages\">Surprising stats about&nbsp; \u201cAbout Us\u201d pages<\/h2>\n\n\n\n<p>The \u201cAbout Us\u201d page plays a significant role in connecting with your visitors, affecting how much they engage and spend. Here are some <a href=\"https:\/\/www.businessdasher.com\/statistics-about-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">statistics about why this page matters<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customers who visit your \u201cAbout Us\u201d page spend 22.5% more than those who don&#8217;t.<\/li>\n\n\n\n<li>52% of people say that when they land on a website, they want to see the \u201cAbout Us\u201d page first.<\/li>\n\n\n\n<li>31% of people say that a website\u2019s \u201cAbout Us\u201d page is its most important part.<\/li>\n\n\n\n<li>44% of website visitors will leave if there is no contact information.<\/li>\n\n\n\n<li>63% of consumers prefer to buy from brands that have a purpose.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-eight-tips-for-writing-your-small-business-about-us-page\">Eight tips for writing your small business \u201cAbout Us\u201d page<\/h2>\n\n\n\n<p>All set to create one? Here are eight tips and examples for writing a great \u201cAbout Us\u201d page for your small business that gets your message across \u2014 and turns browsers into buyers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-put-a-face-to-the-name\">1. Put a face to the name<\/h3>\n\n\n\n<p>Create an instant connection by showing your customers the real faces behind your brand. When you add team photos with names, roles, and additional details or an introductory video, getting your customers to connect with the brand on a human level becomes easy.<\/p>\n\n\n\n<p>Take <a href=\"https:\/\/www.salesforce.com\/eu\/company\/our-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s \u201cOur Story<\/a>\u201d page, for example. By including our mascots, testimonials, culture, and team photos along with information on our business, we show people that we&#8217;re human and care for our customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\"><a href=\"https:\/\/www.salesforce.com\/company\/our-story\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"568\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe8C5Ce_Fx6Ae3KFeagt0784gTcLk9c41yKCg1cmNNSF841n3xHtRRtpK7yJKss8p0uew7n1GNH8ryfFGUm-kFKmfHjsNsoq13ko7xkvBv-ZCCBSlVyUd51kHdCjlPDSpXxZtKyAw?key=Iz2qLlA2J2M45wOn8OM4RTbl\"><\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-share-your-small-business-story\">2. Share your small business story<\/h3>\n\n\n\n<p>Another essential element of your \u201cAbout Us\u201d page should be your elevator pitch \u2014 a short, snappy version of your business\u2019s story that explains:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What you do<\/li>\n\n\n\n<li>What makes you unique<\/li>\n\n\n\n<li>And why people should care<br><\/li>\n<\/ul>\n\n\n\n<p>It\u2019s basically the same <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/sales-pitch-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales pitch<\/a> you&#8217;ve been perfecting for your <a href=\"https:\/\/www.salesforce.com\/blog\/events-for-small-business-owners\/\" target=\"_blank\" rel=\"noreferrer noopener\">small business networking events<\/a>. Remember that your pitch must be relevant to your potential customers. When sharing background information, like a company timeline, focus on details that are meaningful and relevant to your customers&#8217; interests and needs. They might get disinterested if you rattle off a dry, chronological history of your business. Creating a timeline keeps it short, sweet, and visually appealing. How you design the page is almost as important as the key concepts you include. Your business history should include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When and why your business was founded<\/li>\n\n\n\n<li>What problem you\u2019re helping to solve<\/li>\n\n\n\n<li>How you\u2019re contributing to improving your industry<\/li>\n\n\n\n<li>Your business goals<\/li>\n\n\n\n<li>Customer experiences through testimonials and reviews<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-tell-people-what-s-in-it-for-them\">3. Tell people what&#8217;s in it for them<\/h3>\n\n\n\n<p>A crucial element of good marketing copy on an \u201cAbout Us\u201d page is that it\u2019s benefit-led. Always remember to speak about what matters to the customer rather than yourself.<\/p>\n\n\n\n<p>See each page of your online presence as a chance to tell potential customers more about your product \u2014 and your \u201cAbout Us\u201d page is no different. Consider sharing the motivation behind your product or service. Explain how it solves real customer problems to show value without using a hard-sell approach.&nbsp;<\/p>\n\n\n\n<p>For example, look at <a href=\"https:\/\/slack.com\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Slack\u2019s \u201cAbout Us<\/a>\u201d page, which clearly states that it makes its users&#8217; work-life simpler, more pleasant, and more productive. <a href=\"https:\/\/www.salesforce.com\/eu\/small-business\/collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bringing people together<\/a> has always been at the core of Slack, and the page reflects its values around productivity and collaboration.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/slack.com\/about\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdoy0yL3gvS6WnxeDvwDzEVSUN4cSr8uxcwUW1h81mMiPZztX8yfhkTCWJpiFGZqrMGZGWORWlep3RMXC2XTxQRiAZ8a8z43gP_EEtL9PW-a0V0jV04pdW7YlMswwb59fycdJif?key=Iz2qLlA2J2M45wOn8OM4RTbl\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p><em>Source: <\/em><a href=\"https:\/\/slack.com\/about\"><em>Slack<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-show-off-your-personality\">4. Show off your personality<\/h3>\n\n\n\n<p>The more personal you are on your \u201cAbout Us\u201d page, the more connected your potential customers will feel. A small business that still reflects the personality of its founders and employees can be highly attractive to customers. Your customers should know you value them beyond a transaction and are willing to build a connection. <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/smb-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 in 10 consumers feel that companies treat them as a number<\/a> rather than an individual. So, bringing your personality and authentic self to the table matters.<\/p>\n\n\n\n<p>\u200b\u200bLet&#8217;s look at <a href=\"https:\/\/www.millerknoll.com\/about\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\">MillerKnoll&#8217;s &#8220;About Us&#8221;<\/a> page, where they say, &#8220;We&#8217;ve never been afraid to do things differently. That&#8217;s why we&#8217;re taking on the biggest challenges facing our global community.&#8221; They understand the importance of writing a <a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/how-millerknoll-computes-carbon-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">compelling story<\/a> by talking about why they exist, their values, and the difference they&#8217;re making. Making their story personal is something that even large corporations struggle with \u2014 giving your small business\u2019 \u201cAbout Us\u201d page a clear advantage.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.millerknoll.com\/about\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfVm3AuKn8lxUgcFVmwc8k1ge0Hfybj12ddi91ZEMj2aJRkq3p7apXGz1Lm27hRSCQO_ICq0OX5uPgkPoUjwpHbbCSd08TPVvwoizfY6uVOitrpE01DfNAVD3ScSKYtfh2n9z5W?key=Iz2qLlA2J2M45wOn8OM4RTbl\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p><em>Source: <\/em><a href=\"https:\/\/www.millerknoll.com\/about\/about-us\"><em>MillerKnoll<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-build-trust-with-social-proof\">5. Build trust with social proof<\/h3>\n\n\n\n<p>Customer testimonials are powerful persuaders. Just think about how much you trust ratings and reviews when buying a new phone or looking for a restaurant. The experiences shared by others are an incredibly valuable marketing tool that you shouldn\u2019t skip.<\/p>\n\n\n\n<p>Did you know that about <a href=\"https:\/\/wisernotify.com\/blog\/online-review-stats\" target=\"_blank\" rel=\"noreferrer noopener\">85% of consumers trust online reviews<\/a> as much as personal recommendations? For a small business \u2014 where word-of-mouth recommendations generate new business \u2014 testimonials and <a href=\"https:\/\/www.salesforce.com\/eu\/customer-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer success stories<\/a> can add value.<\/p>\n\n\n\n<p>Just one or two quotes from your customers can create a positive impact. We recommend including the name, job title, and company name to build trust and relevancy in the quote. Even when you can\u2019t quote their names, you can always mention their titles.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/snapology\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snapology of Lehi<\/a>, which offers STEAM-learning programs, showcases its testimonials in its About section. It&#8217;s a solid way of building trust as they feature 100s of testimonials from parents, helping other parents make a choice for their children.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/snapology\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"427\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeAErG_HVjBdOs8EvqpI30_jHiCReNGTyBsRfwVl2OT4Pdv5kVnIn8HIYyP3OOHBpgpx5-LymCC-tYcwL2pYjAMaypPXx7VCJXftLybiBwI8xmDVR_ok-naOfnpqNE5ZQ4nYc7T?key=Iz2qLlA2J2M45wOn8OM4RTbl\"><\/a><br><em>Source: <\/em><a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/snapology\/\"><em>Snapology of Lehi<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-keep-it-short-and-simple-nbsp\">6. Keep it short and simple&nbsp;<\/h3>\n\n\n\n<p>The \u201cAbout Us\u201d information has a specific purpose: to provide sufficient reassurance to the reader to confidently <a href=\"https:\/\/www.salesforce.com\/eu\/sales\/engagement-platform\/what-is-lead-nurturing\/\" target=\"_blank\" rel=\"noreferrer noopener\">take the next step toward becoming a customer<\/a>. Your \u201cAbout Us\u201d page needs to have enough information to achieve that effect, but it should be short enough so reading it won\u2019t feel like a chore.<\/p>\n\n\n\n<p>While it\u2019s possible to get concise and leave out important information, you should also avoid getting into too much detail. Remember that although you&#8217;re interested in the details of what you do, your reader isn&#8217;t \u2014 at least not yet. Once you&#8217;ve delivered the elevator pitch and shown the reader what they can do, it\u2019s time to stop writing.<\/p>\n\n\n\n<p>Pro tip: A short video about the team or brand is a great way to engage and humanize your brand. Users are more likely to engage with a video than with text. About <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">86% of video marketers<\/a> say that video content has helped them increase web traffic. You can embed videos on your website for testimonials, how-to videos, customer success stories, or to show brand values. Videos are great for capturing visitor attention, increasing time on site, and converting visitors into customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-turn-browsers-into-buyers\">7. Turn browsers into buyers<\/h3>\n\n\n\n<p>While an \u201cAbout Us\u201d page isn\u2019t usually a direct conversion tool, it should move readers one step closer to buying your product. Think of it as an opportunity to remove barriers in the customer&#8217;s mind by answering questions they might not even be aware of having.<\/p>\n\n\n\n<p>One way to approach this is to add a frequently asked questions (FAQs) section. Here are a few ideas to get you started:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Who are you?<\/li>\n\n\n\n<li>What makes your brand different?<\/li>\n\n\n\n<li>What are your prices?&nbsp;<\/li>\n\n\n\n<li>Are there added fees?&nbsp;<\/li>\n\n\n\n<li>What are the product\/service specifics?&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>If you&#8217;re a solo entrepreneur or small business with limited resources, consider using <a href=\"https:\/\/www.salesforce.com\/eu\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> to automate basic customer interactions or answer FAQs. You can customize agents per your business needs and workload. From handling customer support and offering personalized recommendations to your visitors to running campaigns and engaging prospects, Agentforce can help you with customer attraction and retention.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-don-t-forget-your-calls-to-action\">8. Don\u2019t forget your calls to action<\/h3>\n\n\n\n<p>When customers are comfortable with your pitch and ready to continue, don&#8217;t miss the opportunity to act. Keeping them <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/what-is-a-sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">moving through the sales funnel<\/a> can be as simple as including two or three suitable <a href=\"https:\/\/www.salesforce.com\/ca\/blog\/what-is-a-call-to-action-or-cta-and-how-do-you-make-it-effecti\/\" target=\"_blank\" rel=\"noreferrer noopener\">calls to action (CTA)<\/a>. You&#8217;ve already invested effort in convincing them, so guide them toward the next step.<\/p>\n\n\n\n<p>Many small businesses treat their \u201cAbout Us\u201d page as purely informational, often overlooking an opportunity for engagement. Motivate your readers to engage with your brand by including a clear and direct CTA. Whether it\u2019s a link to a product page or a prompt to subscribe to your newsletter, your \u201cAbout Us\u201d\u2019 page is a great place to draw potential customers deeper into your website or collect their email addresses.&nbsp;<\/p>\n\n\n\n<p>Check out how <a href=\"https:\/\/www.mindbodyonline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mindbody&#8217;s &#8220;About Us&#8221;<\/a> page brings <a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/mindbody-optimizes-its-view-of-the-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">consumers and businesses together<\/a>. As the page offers CTAs for both booking and offering classes and job searches, it attracts diverse users.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d43aeaf0b24&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d43aeaf0b24\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfKRAEkLOLWRVOVQFjxLXsuCncFcwVMiUKb8v-6gRuSIesEPvyojCt-zVdRHHApQFc-j6mYfnkpUWoPotEIjzuWbjLdwFHWYGxQbce_UVkR2sbUHuqUZgQIdTteT1r3jlprVui3lw?key=Iz2qLlA2J2M45wOn8OM4RTbl\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><em>Source: <\/em><a href=\"https:\/\/www.mindbodyonline.com\/\"><em>Mindbody<\/em><\/a><\/p>\n\n\n\n<p>Did you know you can build a solid website, integrate CTAs, and turn browsers into customers using <a href=\"https:\/\/www.salesforce.com\/eu\/crm\/what-is-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer relationship management (CRM)<\/a>? A CRM tool offers centralized customer information, allowing you to track everything from customer interactions and conversions to team productivity and sales processes.&nbsp;<\/p>\n\n\n\n<p>You can quickly build an online store using our out-of-the-box <a href=\"https:\/\/www.salesforce.com\/eu\/commerce\/online-store-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">storefront templates<\/a> and deliver consistent experiences to your customers. A <a href=\"https:\/\/www.salesforce.com\/eu\/crm\/crm-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM for small business<\/a> is a smart way of prioritizing growth and maximizing your website \u2014 every page counts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-write-your-small-business-about-us-page-with-confidence\">Write your small business \u201cAbout Us\u201d page with confidence<\/h2>\n\n\n\n<p>Now that you have all the necessary tips and tricks for writing your &#8220;About Us&#8221; page, you might wonder \u2014 what&#8217;s next. The right tool can help you take your small business to the next level. We built <a href=\"https:\/\/www.salesforce.com\/eu\/form\/signup\/freetrial-salesforce-starter\/\">Starter Suite<\/a> with your needs in mind. It\u2019s a ready-to-use CRM that delivers powerful tools for marketing, sales, service, and commerce from day one. Try it out for free today!&nbsp;<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Small + Medium Business Trends<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Explore insights from 3,350 leaders of small, medium, &amp; growth businesses worldwide.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"http:\/\/www.salesforce.com\/eu\/form\/small-business\/smb-trends-6\/?nc=701ed00000MtlxiAAB\">Get the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/smb-report.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/smb-report.png 1268w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/smb-report.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/smb-report.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/smb-report.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/smb-report.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What should your &#8220;About Us&#8221; page include? Here are a few tips and real-world examples to help your story stand out. <\/p>\n","protected":false},"author":130,"featured_media":12448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[32],"sf_content_type":[],"coauthors":[484],"class_list":["post-12236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tell Your Story: 8 Tips for Your Small Business \u2018About Us\u2019 Page<\/title>\n<meta name=\"description\" content=\"Check out our top tips on the best things to include in your \u201cAbout Us\u201d page and what you can learn from examples online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tell Your Story: 8 Tips for Your Small Business \u2018About Us\u2019 Page\" \/>\n<meta property=\"og:description\" content=\"What should your &quot;About Us&quot; page include? Here are a few tips and real-world examples to help your story stand out.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-09T16:24:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-28T09:24:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/8Tips-for-Small-Business-About-Us-2160x1215-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"1215\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caylin White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caylin White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/6d17a9f63f2461b72ef16d9436e0baf3\"}],\"headline\":\"Tell Your Story: 8 Tips for Your Small Business \u2018About Us\u2019 Page\",\"datePublished\":\"2025-01-09T16:24:24+00:00\",\"dateModified\":\"2025-04-28T09:24:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/\"},\"wordCount\":1839,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/8Tips-for-Small-Business-About-Us-2160x1215-1.jpg\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/\",\"name\":\"Tell Your Story: 8 Tips for Your Small Business \u2018About Us\u2019 Page\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/8Tips-for-Small-Business-About-Us-2160x1215-1.jpg\",\"datePublished\":\"2025-01-09T16:24:24+00:00\",\"dateModified\":\"2025-04-28T09:24:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/45c9f5456731dc12fea0a536c676ab24\"},\"description\":\"Check out our top tips on the best things to include in your \u201cAbout Us\u201d page and what you can learn from examples online.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/8Tips-for-Small-Business-About-Us-2160x1215-1.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/8Tips-for-Small-Business-About-Us-2160x1215-1.jpg\",\"width\":2160,\"height\":1215,\"caption\":\"Adobe Stock | Cream Creative\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/eu\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tell Your Story: 8 Tips for Your Small Business \u2018About Us\u2019 Page\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/eu\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/6d17a9f63f2461b72ef16d9436e0baf3\",\"name\":\"Caylin White\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/c51640ec83c0e2dfa1abea4e0e31d903\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/04\/IMG_2835-e1713812729649.jpg?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/04\/IMG_2835-e1713812729649.jpg?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Caylin White\"},\"description\":\"Caylin White is an Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/author\/caylin-white\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tell Your Story: 8 Tips for Your Small Business \u2018About Us\u2019 Page","description":"Check out our top tips on the best things to include in your \u201cAbout Us\u201d page and what you can learn from examples online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/","og_locale":"en_GB","og_type":"article","og_title":"Tell Your Story: 8 Tips for Your Small Business \u2018About Us\u2019 Page","og_description":"What should your \"About Us\" page include? Here are a few tips and real-world examples to help your story stand out.","og_url":"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/","og_site_name":"Salesforce","article_published_time":"2025-01-09T16:24:24+00:00","article_modified_time":"2025-04-28T09:24:58+00:00","og_image":[{"width":2160,"height":1215,"url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/8Tips-for-Small-Business-About-Us-2160x1215-1.jpg","type":"image\/jpeg"}],"author":"Caylin White","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Caylin White","Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/6d17a9f63f2461b72ef16d9436e0baf3"}],"headline":"Tell Your Story: 8 Tips for Your Small Business \u2018About Us\u2019 Page","datePublished":"2025-01-09T16:24:24+00:00","dateModified":"2025-04-28T09:24:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/"},"wordCount":1839,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/8Tips-for-Small-Business-About-Us-2160x1215-1.jpg","inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/","url":"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/","name":"Tell Your Story: 8 Tips for Your Small Business \u2018About Us\u2019 Page","isPartOf":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/8Tips-for-Small-Business-About-Us-2160x1215-1.jpg","datePublished":"2025-01-09T16:24:24+00:00","dateModified":"2025-04-28T09:24:58+00:00","author":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/45c9f5456731dc12fea0a536c676ab24"},"description":"Check out our top tips on the best things to include in your \u201cAbout Us\u201d page and what you can learn from examples online.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/#primaryimage","url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/8Tips-for-Small-Business-About-Us-2160x1215-1.jpg","contentUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/8Tips-for-Small-Business-About-Us-2160x1215-1.jpg","width":2160,"height":1215,"caption":"Adobe Stock | Cream Creative"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/eu\/blog\/small-business-about-us-page-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/eu\/blog\/"},{"@type":"ListItem","position":2,"name":"Tell Your Story: 8 Tips for Your Small Business \u2018About Us\u2019 Page"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#website","url":"https:\/\/www.salesforce.com\/eu\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/eu\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/6d17a9f63f2461b72ef16d9436e0baf3","name":"Caylin White","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/c51640ec83c0e2dfa1abea4e0e31d903","url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/04\/IMG_2835-e1713812729649.jpg?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/04\/IMG_2835-e1713812729649.jpg?w=150&h=150&crop=1","width":"150","height":"150","caption":"Caylin White"},"description":"Caylin White is an Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.","url":"https:\/\/www.salesforce.com\/eu\/blog\/author\/caylin-white\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/01\/8Tips-for-Small-Business-About-Us-2160x1215-1.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/eu\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/12236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/comments?post=12236"}],"version-history":[{"count":4,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/12236\/revisions"}],"predecessor-version":[{"id":12300,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/12236\/revisions\/12300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/media\/12448"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/media?parent=12236"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/sf_topic?post=12236"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/sf_content_type?post=12236"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/coauthors?post=12236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}