{"id":12286,"date":"2025-01-13T07:00:00","date_gmt":"2025-01-13T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12286"},"modified":"2025-04-11T09:24:32","modified_gmt":"2025-04-11T09:24:32","slug":"ai-prompts-for-small-business-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/ai-prompts-for-small-business-marketing\/","title":{"rendered":"6 AI Prompts for Small Business Marketing"},"content":{"rendered":"\n<p>Artificial intelligence (AI) has left no stone unturned to help <a href=\"https:\/\/www.salesforce.com\/eu\/small-business\/\">small and medium-sized businesses (SMBs)<\/a> in marketing. From data-driven campaigns, automating processes, and optimising social media strategies, your marketing efforts can be tripled using AI. In fact, <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/smb-trends\/\">67% of marketing leaders already believe that AI will help them better understand their customers<\/a> and boost overall growth.<\/p>\n\n\n\n<p>To help you market your SMB better, we&#8217;ve curated six prompts that can help you bring your <a href=\"https:\/\/www.salesforce.com\/eu\/small-business\/marketing\/smb-marketing-guide\/\">small business marketing<\/a> efforts to life. Get your prompts:<\/p>\n\n\n\n<p><strong>What we\u2019ll cover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-what-is-an-ai-prompt-and-its-benefits-for-small-business\">What is an AI prompt (and its benefits) for small business?&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#h-prompt-1-personalised-product-launch-email\">Prompt 1: Personalised product launch email&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#h-prompt-2-marketing-response-chatbot-script\">Prompt 2: Marketing response chatbot script<\/a><\/li>\n\n\n\n<li><a href=\"#h-prompt-3-social-post-schedule\">Prompt 3: Social post schedule&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#h-prompt-4-content-creation-and-optimisation-nbsp\">Prompt 4: Content creation and optimisation\u00a0<\/a><\/li>\n\n\n\n<li><a href=\"#h-prompt-5-lead-qualification\">Prompt 5: Lead qualification&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#h-prompt-6-customer-segmentation\">Prompt 6: Customer segmentation&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#h-keep-your-ai-prompts-for-small-business-marketing-up-to-date\">Keep your AI prompts for small business marketing handy<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Artifical Intelligence for Small Businesses<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Personalise customer journeys. Close deals faster. Say goodbye to manual work. Learn how AI-driven CRMs are changing the face of small business.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/eu\/form\/small-business\/smb-ai-use-cases\/?nc=701ed00000MtyDOAAZ\">Get the guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/practical-ai-smb.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/practical-ai-smb.png 1268w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/practical-ai-smb.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/practical-ai-smb.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/practical-ai-smb.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/practical-ai-smb.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-ai-prompt-and-its-benefits-for-small-business\">What is an AI prompt (and its benefits) for small business?<\/h2>\n\n\n\n<p>An AI prompt is a specific command you give to an AI system, which then triggers a particular action or response. AI prompts aren&#8217;t rocket science. <a href=\"https:\/\/www.geeksforgeeks.org\/what-is-an-ai-prompt\/\">AI prompts<\/a> are inputs a user gives to <a href=\"https:\/\/en.wikipedia.org\/wiki\/Large_language_model\">large language model (LLM)<\/a>, to get a specific response.<\/p>\n\n\n\n<p>Let\u2019s look at how AI prompts can benefit small business marketing:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-content-that-connects\">Create content that connects<\/h3>\n\n\n\n<p>AI prompts can help you <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/marketing-agents\/\">simplify the content generation process<\/a>, allowing your marketing team to produce high-quality materials quickly and consistently. For example, you can use AI to generate \u201cfive blog post titles with outlines for your product\u2019s blog page.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-curate-the-best-campaign-ideas\">Curate the best campaign ideas<\/h3>\n\n\n\n<p>Coming up with campaign ideas is fun. But the beginning takes longer than expected. Here, AI prompts can help you refine your marketing campaigns by coming up with tailored content and strategies. For example, ask <a href=\"https:\/\/www.salesforce.com\/eu\/agentforce\/\">Agentforce<\/a> to write three different ad copy for your latest New Year fitness campaign targeting millennials and see it roll.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-recommendations-personal\">Make recommendations personal<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-service\/\">65% of customers expect businesses to change as per their changing demands or preferences<\/a>. AI prompts can help marketers \u200ccreate personalised experiences for customers, based on their choices and patterns. For example, you can draft a personalised email for a customer who recently bought running shoes, offering them related accessories like a water bottle or runner socks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-level-up-on-market-insights\">Level up on market insights<\/h3>\n\n\n\n<p>There\u2019s a reason why <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-marketing\/\">71% of marketers plan to use both generative and predictive AI within the next 18 months<\/a>. The <a href=\"https:\/\/www.salesforce.com\/eu\/artificial-intelligence\/generative-ai-prompts\/\">right AI prompt<\/a> can help marketers in gathering market insights, analysing trends, and creating a strong strategy. For example, you can ask AI to summarise the key marketing strategies used by your top three competitors in the organic food sector.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-warm-up-your-leads\">Warm up your leads<\/h3>\n\n\n\n<p>Lead generation can be a nerve-wracking task for small business marketing teams. AI prompts can help you <a href=\"https:\/\/www.salesforce.com\/eu\/marketing\/ai\/\">create specific outreach strategies<\/a>. For example, an AI prompt can help you create a series of follow-up emails to leads who have downloaded your resources.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AI &amp; Email Marketing: Everything You Need to Know | Salesforce Explained\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BkPDX0fcR8I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>If generic AI prompts can make a big impact; imagine what personalised AI prompts can do for your marketing efforts. Let\u2019s explore \u200cthese six AI prompts for small business marketing with specific business-related examples:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prompt-1-personalised-product-launch-email-nbsp\">Prompt 1: Personalised product launch email&nbsp;<\/h2>\n\n\n\n<p><strong>How it helps:<\/strong> Imagine you\u2019re launching a new line of organic skincare products. This prompt can help you create emails that speak directly to your customers. For example, someone recently purchased a lavender lotion. By analysing their previous purchases, the AI can suggest related products in the email. Now you\u2019re not just sending out generic information. But you\u2019re making each customer feel valued and indirectly asking them to come again.<\/p>\n\n\n\n<p><strong>Example prompt:<\/strong> &#8220;Craft a personalised email for our upcoming organic skincare launch, tailored to past purchase history and preferences, using [our website] and discount code 10OFF.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prompt-2-marketing-response-chatbot-script\">Prompt 2: Marketing response chatbot script<\/h2>\n\n\n\n<p><strong>How it helps: <\/strong>If you own a local gym, this prompt can help you develop a friendly script that provides information and suggests classes based on user interests. For example, if someone asks about fitness classes, an <a href=\"https:\/\/www.salesforce.com\/eu\/service\/customer-service-chatbot\/what-is-a-chatbot\/\">AI chatbot<\/a> can recommend the yoga classes you offer if they\u2019ve shown interest in wellness. This instant support frees up your time and answers \u200cqueries 24\/7.<\/p>\n\n\n\n<p><strong>Example prompt:<\/strong> &#8220;Create a chatbot script that can handle common customer inquiries about our services and provide personalised recommendations based on their search history of my website.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prompt-3-social-post-schedule\">Prompt 3: Social post schedule<\/h2>\n\n\n\n<p><strong>How it helps:<\/strong> Imagine you own a small coffee shop. Don\u2019t you think knowing when your followers are most active on social media can make a big difference in visibility? This prompt can help you with exactly that. It can identify the best times to share posts \u2014 like morning hours for coffee specials or afternoons for pastries. By posting when your audience is online, you can attract more engagement and customers.<\/p>\n\n\n\n<p><strong>Example prompt: <\/strong>&#8220;Suggest optimal times to post for Instagram about the new coffee we offer at [our website] and send a 10% discount, including hashtags based on our target audience&#8217;s engagement patterns.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prompt-4-content-creation-and-optimisation-nbsp\">Prompt 4: Content creation and optimisation&nbsp;<\/h2>\n\n\n\n<p><strong>How it helps: <\/strong>If you\u2019re launching a new catering service, this prompt can help you create informative blog content that highlights its benefits, such as convenience and quality ingredients. By <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/seo-for-startups\/\">optimising it for search engines (SEO)<\/a>, more people searching for catering options will find your business online. You can attract organic traffic, leading to more inquiries and bookings.<\/p>\n\n\n\n<p><strong>Example prompt:<\/strong> &#8220;Generate a blog outline on the benefits of our new service, optimised for SEO and tailored to our target audience with a call to action (CTA) to [our website].&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prompt-5-lead-qualification\">Prompt 5: Lead qualification<\/h2>\n\n\n\n<p><strong>How it helps: <\/strong>\u200b\u200bSuppose you run an online boutique. An AI prompt like this can analyse which visitors are most interested in making a purchase by looking at their browsing history or email engagement (like opening newsletters). Then by scoring leads, you can focus your efforts on following up with customers who are more likely to buy. Spend less time and close more sales.<\/p>\n\n\n\n<p><strong>Example prompt:<\/strong> \u200b\u200b\u201cBased on my website [address] provide a list of 50 potential leads, including their names, job titles, companies, and contact information (if available).\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: AI-Powered Dynamic Layouts for Salesforce Admins\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/3FflM7vGoXLqueUPsawmXL?utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prompt-6-customer-segmentation\">Prompt 6: Customer segmentation<\/h2>\n\n\n\n<p><strong>How it helps: <\/strong>Imagine you own a pet supply store; this prompt can <a href=\"https:\/\/www.salesforce.com\/eu\/agentforce\/\">divide your customers into groups<\/a>, like dog owners versus cat owners. Or first-time buyers versus loyal customers. By understanding these segments, you can tweak your marketing strategies specifically for each group. For example, you can send special offers on dog food to dog owners while promoting cat toys to cat lovers.<\/p>\n\n\n\n<p><strong>Example prompt: <\/strong>&#8220;Segment our customer base into distinct groups based on their purchasing behaviour and demographics, and suggest targeted marketing strategies for each group.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-keep-your-ai-prompts-for-small-business-marketing-up-to-date\">Keep your AI prompts for small business marketing up to date<\/h2>\n\n\n\n<p>We\u2019ve been working with data, AI, and CRM for years now. And we\u2019ve learned that AI can help you with every aspect of your business. And it all starts with the right tools. With <a href=\"https:\/\/www.salesforce.com\/eu\/form\/signup\/freetrial-salesforce-starter\/?d=bcta\">Starter Suite<\/a> front and centre, you won\u2019t need much more help. We\u2019re here every step of the way. Good luck with your marketing prompts, and may it reach the people that need it most.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Artifical Intelligence for Small Businesses<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Personalise customer journeys. Close deals faster. Say goodbye to manual work. Learn how AI-driven CRMs are changing the face of small business.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/eu\/form\/small-business\/smb-ai-use-cases\/?nc=701ed00000MtyDOAAZ\">Get the guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/practical-ai-smb.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/practical-ai-smb.png 1268w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/practical-ai-smb.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/practical-ai-smb.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/practical-ai-smb.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/12\/practical-ai-smb.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want to learn how AI prompts can help your small business reach greater heights? Here are proven prompts for marketing your SMB.<\/p>\n","protected":false},"author":130,"featured_media":12285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[10,32,409],"sf_content_type":[],"coauthors":[484],"class_list":["post-12286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-small-business","sf_topic-generative-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>6 AI Prompts for Small Business Marketing Teams<\/title>\n<meta name=\"description\" content=\"Try these tested and proven AI prompts for SMB marketing to create targeted content for maximum impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/ai-prompts-for-small-business-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 AI Prompts for Small Business Marketing\" \/>\n<meta property=\"og:description\" content=\"Want to learn how AI prompts can help your small business reach greater heights? 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