{"id":12581,"date":"2025-08-13T13:19:37","date_gmt":"2025-08-13T13:19:37","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12581"},"modified":"2025-08-13T13:19:38","modified_gmt":"2025-08-13T13:19:38","slug":"digital-account-executive","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/digital-account-executive\/","title":{"rendered":"Are you curious about the different roles we have at Salesforce?"},"content":{"rendered":"\n<p><strong>What does a Digital Account Executive do at Salesforce?<\/strong><\/p>\n\n\n\n<p><em>In this blog, Stefania Pittia, Digital Account Executive, gives us a glimpse into her life and what her working day at Salesforce looks like.<\/em><\/p>\n\n\n\n<p>No two days at Salesforce are the same. In this series, we give you a glimpse behind the scenes. You will learn about the various disciplines and get to know your colleagues from a wide range of roles. In this episode, Stefania Pittia, Digital Account Executive, tells her story.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d00b630ad25&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d00b630ad25\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"1024\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/5ec84bef-7ce2-4526-9333-b59699315294-1.jpg?w=1024\" alt=\"\" class=\"wp-image-12583\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/5ec84bef-7ce2-4526-9333-b59699315294-1.jpg 1080w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/5ec84bef-7ce2-4526-9333-b59699315294-1.jpg?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/5ec84bef-7ce2-4526-9333-b59699315294-1.jpg?w=300&amp;h=300 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/5ec84bef-7ce2-4526-9333-b59699315294-1.jpg?w=768&amp;h=768 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/5ec84bef-7ce2-4526-9333-b59699315294-1.jpg?w=1024&amp;h=1024 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>A day in the life of \u2013 Stefania Pittia<\/strong><\/p>\n\n\n\n<p>I am Stefania Pittia. Originally from Italy, my international journey has taken me to China, Ireland, Hong Kong, and Thailand, where I\u2019ve had incredible experiences before settling in the Netherlands with my family. My career at Salesforce started almost six years ago in Hong Kong, where I joined as an Account Executive on the commercial side of the business focused on customer experience. When we moved to Amsterdam, I was grateful for the opportunity to transfer internally and continue growing within the company. I\u2019ve now been a Digital Account Executive in the Amsterdam office for over three years, and I can confidently say it\u2019s a role that keeps me learning and thriving every single day.<\/p>\n\n\n\n<p><strong>What does a Digital Account Executive actually do?<\/strong><\/p>\n\n\n\n<p>As a digital account executive, I specialise in Salesforce\u2019s Marketing and Commerce Cloud solutions, working within the enterprise business line. You can think of it as being the CEO of my territory &#8211; I lead the strategy, manage relationships, and map out how our platforms can support my customers\u2019 marketing and commerce goals.<\/p>\n\n\n\n<p>The role is a dynamic blend of strategy and storytelling. It\u2019s about listening deeply to clients, understanding their business models, and connecting their needs to our solutions. I collaborate with teams across the organisation and engage directly with C-level stakeholders both within Salesforce and on the customer side. It&#8217;s an exciting and fast-paced environment, which can be high-pressure at times, but that\u2019s also what makes it so rewarding.<\/p>\n\n\n\n<p>A key part of success in this role is becoming fluent in the industries that my clients operate in. That means being both a generalist when it comes to seeing the bigger picture, and a specialist when it comes to platform functionalities. The ability to switch lenses depending on who I\u2019m speaking to is critical.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d00b630b453&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d00b630b453\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/IMG_1550-2-1.png?w=1024\" alt=\"\" class=\"wp-image-12582\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/IMG_1550-2-1.png 3000w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/IMG_1550-2-1.png?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/IMG_1550-2-1.png?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/IMG_1550-2-1.png?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/IMG_1550-2-1.png?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/IMG_1550-2-1.png?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/IMG_1550-2-1.png?w=150&amp;h=113 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>What does an average workday look like for you?<\/strong><\/p>\n\n\n\n<p>My day typically revolves around my customer, understanding their challenges and acting as a trusted advisor. I manage a portfolio of two strategic enterprise accounts, where we focus on long-term growth and innovation. I also support a team of Junior Account Executives and Business Development who manage accounts that drive the smaller sales cycles. Collaboration is everything, and I truly believe we only win as a team.<\/p>\n\n\n\n<p>In my role, I am in close contact with 4 pillars within the organisation: core, junior sales, business development, and pre-sales. When a deal moves forward, I also coordinate closely with our back-office teams to bring it across the finish line. Through weekly team calls, we align on strategy, support each other with roadblocks and celebrate progress together.<\/p>\n\n\n\n<p>As Salesforce truly supports learning and enriching our skills, continuous learning is also a significant part of my daily routine &#8211; especially with the fast evolution of AI. Right now, I\u2019m taking a six-week online course on AI at Harvard Business School to deepen my expertise and bring even more value to my clients.<\/p>\n\n\n\n<p><strong>What are some of the highlights in your role?<\/strong><\/p>\n\n\n\n<p>What I love most about my role is that it\u2019s so diverse and dynamic. I\u2019m constantly learning, adapting, and bringing new insights to different audiences. Surprisingly, it\u2019s not just the moment of closing a deal that excites me &#8211; it\u2019s the entire process of getting there. The journey of uncovering a problem, building a solution, and navigating the road to resolution is where the real excitement lies.<\/p>\n\n\n\n<p>I think the most important part of my job is continuously prioritising teamwork. It is crucial to maintain connections within the organisation and be willing to ask for help &#8211; especially in an organisation like Salesforce. I really believe in leading with kindness and showing up for each other, because that\u2019s how we all win.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d00b630bbbf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d00b630bbbf\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/2152140F-1B21-4B6E-B9DB-F0A5DCC57272-1.jpg?w=1024\" alt=\"\" class=\"wp-image-12584\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/2152140F-1B21-4B6E-B9DB-F0A5DCC57272-1.jpg 1600w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/2152140F-1B21-4B6E-B9DB-F0A5DCC57272-1.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/2152140F-1B21-4B6E-B9DB-F0A5DCC57272-1.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/2152140F-1B21-4B6E-B9DB-F0A5DCC57272-1.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/2152140F-1B21-4B6E-B9DB-F0A5DCC57272-1.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/2152140F-1B21-4B6E-B9DB-F0A5DCC57272-1.jpg?w=150&amp;h=113 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>How do you use your VTO-hours (Volunteer Time Off) and your free time?<\/strong><\/p>\n\n\n\n<p>I personally have a deep connection with Salesforce\u2019s core value of equality. When I first joined the Hong Kong office, there were no equality networks yet, so I took the initiative to launch the Women\u2019s Network from scratch. Over my time there, I managed to grow it into a team of five. After moving to the Netherlands, I brought my experience with me and excitedly stepped into the role of President of the Women\u2019s Network, where I dedicate most of my VTO-hours today.<\/p>\n\n\n\n<p>The Women\u2019s Network exists to empower everyone, regardless of gender, to feel seen, heard, and supported. Whether through safe-space events, AI workshops, beach cleanups, or skills-based volunteering. We strive for an inclusive culture where difficult topics can be addressed openly and respectfully. This work is deeply meaningful to me, and although it&#8217;s volunteer-driven, passion always finds the time.<\/p>\n\n\n\n<p>Aside from VTO-hours, Salesforce also matches charitable contributions, meaning the company will match a certain amount of the donations you make to good causes. For six years now, my husband and I have been sponsoring the education of a young girl, Neza, through the Cambodian Children&#8217;s Fund. Watching her grow has been one of the most meaningful experiences of our lives, and through Salesforce, we have had the means to double the impact.<\/p>\n\n\n\n<p><strong>What are you most excited about for the future<\/strong><\/p>\n\n\n\n<p>What excites me most about the future is the incredible potential of technology, especially AI, and the direction Salesforce is heading with innovations like AgentForce. I\u2019m deeply passionate about how we can use these advancements not only to drive customer success, but also to empower our communities, families and future generations. Whether through my day-to-day work or my involvement in initiatives like the Women\u2019s Network and the Cambodian Children\u2019s Fund, I want to continue being a force for positive change.<\/p>\n\n\n\n<p>At the same time, I\u2019m committed to finding balance in all the roles I play. I don\u2019t expect perfection, but I strive to be present &#8211; as a mother, partner, friend, daughter, and colleague. Salesforce has given me the space to pursue my ambitions while staying grounded in family life. And whenever I get the chance, I\u2019ll always choose to travel the world, try that new local dish, and share my love of discovery, curiosity, and connection with my kids.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d00b630c301&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d00b630c301\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"1024\" width=\"819\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/E8185E1C-EAFF-4E23-B41F-1E064413CD01-1.jpg?w=819\" alt=\"\" class=\"wp-image-12585\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/E8185E1C-EAFF-4E23-B41F-1E064413CD01-1.jpg 2316w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/E8185E1C-EAFF-4E23-B41F-1E064413CD01-1.jpg?w=240&amp;h=300 240w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/E8185E1C-EAFF-4E23-B41F-1E064413CD01-1.jpg?w=768&amp;h=960 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/E8185E1C-EAFF-4E23-B41F-1E064413CD01-1.jpg?w=819&amp;h=1024 819w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/E8185E1C-EAFF-4E23-B41F-1E064413CD01-1.jpg?w=1229&amp;h=1536 1229w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/E8185E1C-EAFF-4E23-B41F-1E064413CD01-1.jpg?w=1638&amp;h=2048 1638w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/E8185E1C-EAFF-4E23-B41F-1E064413CD01-1.jpg?w=120&amp;h=150 120w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What does a Digital Account Executive do at Salesforce? In this blog, Stefania Pittia, Digital Account Executive, gives us a glimpse into her life and what her working day at Salesforce looks like.&hellip;<\/p>\n","protected":false},"author":573,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"689b5bbfc89bb2a822f7e2d0","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[],"sf_content_type":[],"coauthors":[505],"class_list":["post-12581","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Are you curious about the different roles we have at Salesforce? - Salesforce<\/title>\n<meta name=\"description\" content=\"What does a Digital Account Executive do at Salesforce? In this blog, Stefania Pittia, Digital Account Executive, gives us a glimpse into her life and In our series A Day In The Life Of, we take you behind the scenes with our incredible colleagues. This time, Stefania Pittia shares what it&#039;s like to work as a Digital Account Executive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/digital-account-executive\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you curious about the different roles we have at Salesforce?\" \/>\n<meta property=\"og:description\" content=\"What does a Digital Account Executive do at Salesforce? 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