{"id":12626,"date":"2025-09-30T14:47:22","date_gmt":"2025-09-30T14:47:22","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12626"},"modified":"2025-10-01T11:35:38","modified_gmt":"2025-10-01T11:35:38","slug":"journalism-in-the-age-of-ai-innovation-trust-and-the-future-of-news-at-nzz","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/journalism-in-the-age-of-ai-innovation-trust-and-the-future-of-news-at-nzz\/","title":{"rendered":"Journalism in the Age of AI: Innovation, Trust and the Future of News at NZZ"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Journalism in the Age of AI: Innovation, Trust &amp; the Future of News at NZZ\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iWbWdSvCqvA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Salesforce brings these data sources together, to help us understand what type of readers we have and how it&#8217;s changing<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Barnaby Skinner, Deputy Editor in Chief<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new 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class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fjournalism-in-the-age-of-ai-innovation-trust-and-the-future-of-news-at-nzz%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Journalism in the Age of AI: Innovation, Trust and the Future of News at NZZ\" https:\/\/www.salesforce.com\/eu\/blog\/journalism-in-the-age-of-ai-innovation-trust-and-the-future-of-news-at-nzz\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn-in-this-episode\">What you\u2019ll learn in this episode<\/h2>\n\n\n\n<p>Tune in to Barnaby Skinner and our Moderator Stephan Lendi as they talk about the future of Journalism in the age of AI.<\/p>\n\n\n\n<p>Covering top-of-mind topics like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How data is used to analyse reader behaviors and guide business strategy<\/li>\n\n\n\n<li>How AI is being used in modern journalism and how to add value<\/li>\n\n\n\n<li>Why shifting from content curation to creation is key<\/li>\n<\/ul>\n\n\n\n<p>Now available on <a href=\"https:\/\/open.spotify.com\/episode\/1CPbkgaOeDc8V0ulh6ZnAM?si=26bb6f5e93314893\">Spotify<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=iWbWdSvCqvA\">Youtube<\/a> and <a href=\"https:\/\/podcasts.apple.com\/ch\/podcast\/journalism-in-the-age-of-ai-innovation-trust-the\/id1780577740?i=1000729484350\">Apple Podcasts<\/a>.<\/p>\n\n\n\n<p>Discover how you can unlock your data&#8217;s full value with <a href=\"https:\/\/www.salesforce.com\/eu\/data\/\">Data Cloud<\/a> and read the <a href=\"https:\/\/www.salesforce.com\/eu\/form\/data-cloud-gartner-magic-quadrant\/?nc=701ed00000jNrWLAA0\">report<\/a> on why Gartner named Salesforce a leader for the 2nd year in a row.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.salesforce.com\/eu\/form\/data-cloud-gartner-magic-quadrant\/?nc=701ed00000jNrWLAA0\">Get Report<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Salesforce Spotlight Podcast Episode featuring examples from NZZ<\/p>\n","protected":false},"author":757,"featured_media":12627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"123455667787899905043212","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[236,269,442],"sf_content_type":[],"coauthors":[137,530],"class_list":["post-12626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-data-cloud","sf_topic-podcasts","sf_topic-agentforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Journalism in the Age of AI: Innovation, Trust and the Future of News at NZZ - Salesforce<\/title>\n<meta name=\"description\" content=\"A Salesforce Spotlight Podcast Episode featuring examples from NZZ\" \/>\n<meta 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