{"id":12633,"date":"2025-08-27T09:52:47","date_gmt":"2025-08-27T09:52:47","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12633"},"modified":"2025-08-27T09:52:48","modified_gmt":"2025-08-27T09:52:48","slug":"holcims-digital-transformation-journey-with-juan-beltran","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/holcims-digital-transformation-journey-with-juan-beltran\/","title":{"rendered":"Holcim&#8217;s Digital Transformation Journey &#8211; With Juan Beltr\u00e1n"},"content":{"rendered":"<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We are able to &#8220;monetize&#8221; data and become proactive towards our customers<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Juan Beltr\u00e1n, Global Sales Excellence Digital Manager<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fholcims-digital-transformation-journey-with-juan-beltran%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Holcim%E2%80%99s%20Digital%20Transformation%20Journey%20%E2%80%93%20With%20Juan%20Beltr%C3%A1n\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Holcim%E2%80%99s%20Digital%20Transformation%20Journey%20%E2%80%93%20With%20Juan%20Beltr%C3%A1n&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fholcims-digital-transformation-journey-with-juan-beltran%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fholcims-digital-transformation-journey-with-juan-beltran%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Holcim&#8217;s Digital Transformation Journey &#8211; With Juan Beltr\u00e1n\" https:\/\/www.salesforce.com\/eu\/blog\/holcims-digital-transformation-journey-with-juan-beltran\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Holcim\u2019s Digital Transformation Journey: Leveraging Salesforce and AI for Sales Excellence\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-CIeaWUFr0I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn-in-this-episode\">What you\u2019ll learn in this episode<\/h2>\n\n\n\n<p>Global construction leader Holcim reveals its digital transformation journey, focusing on how Salesforce and AI have revolutionized their sales strategies. Gain insights into how Holcim uses these tools to optimize sales processes, increase efficiency, and deliver better results.<\/p>\n\n\n\n<p>Highlights from this episode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leveraging Marketing Cloud to deliver personalized experiences at scale<\/li>\n\n\n\n<li>Turning transactional data into a competitive advantage<\/li>\n\n\n\n<li>First pilots using AI to improve the customer experience<\/li>\n<\/ul>\n\n\n\n<p>Available on <a href=\"https:\/\/open.spotify.com\/episode\/1gFOhnzMSjtzg4Kg6tuZye?si=0mKYnBTfT4a5UirMs4Mhaw\">Spotify<\/a> and <a href=\"https:\/\/youtu.be\/-CIeaWUFr0I?feature=shared\">Youtube<\/a>.<\/p>\n\n\n\n<p>Watch it now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leveraging Salesforce and AI for Sales Excellence<\/p>\n","protected":false},"author":757,"featured_media":12634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"123458389452908934829393","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[101,108,251,269],"sf_content_type":[],"coauthors":[137],"class_list":["post-12633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing-cloud","sf_topic-sales-cloud","sf_topic-ai","sf_topic-podcasts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Holcim&#039;s Digital Transformation Journey - With Juan Beltr\u00e1n - Salesforce<\/title>\n<meta name=\"description\" content=\"Leveraging Salesforce and AI for Sales Excellence\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/holcims-digital-transformation-journey-with-juan-beltran\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holcim&#039;s Digital Transformation Journey - With Juan Beltr\u00e1n\" \/>\n<meta property=\"og:description\" content=\"Leveraging Salesforce and AI for Sales Excellence\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/holcims-digital-transformation-journey-with-juan-beltran\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-27T09:52:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-27T09:52:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/08\/spotlight-episode-6-art-YT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"718\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vanessa Gentile\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vanessa Gentile\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/holcims-digital-transformation-journey-with-juan-beltran\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/holcims-digital-transformation-journey-with-juan-beltran\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/7b9b615e298266bad991e23d4af9f27c\"}],\"headline\":\"Holcim&#8217;s Digital Transformation Journey &#8211; 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