{"id":12673,"date":"2025-09-11T13:53:46","date_gmt":"2025-09-11T13:53:46","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12673"},"modified":"2025-09-11T15:27:00","modified_gmt":"2025-09-11T15:27:00","slug":"ai-in-data-analytics","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/ai-in-data-analytics\/","title":{"rendered":"Leveraging AI in data analytics: transforming insights into strategic business decisions"},"content":{"rendered":"\n<p>In today\u2019s business landscape, organisations generate massive amounts of data \u2013 but turning that data into actionable insights remains a challenge for many leaders. Enterprise leaders sit on mountains of information. But without the right tools to extract meaning, it\u2019s like trying to steer a ship through fog with no compass. This is where AI, especially when integrated into platforms like Salesforce, changes the game for data-driven decision-making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-traditional-analytics-is-falling-short\"><strong>Why traditional analytics is falling short<\/strong><\/h2>\n\n\n\n<p>Legacy analytics systems, even those with basic automation, are often reactive. Telling you what happened, not what\u2019s happening or what\u2019s likely to happen next. They tend to rely on human input, siloed data, and static reports.<\/p>\n\n\n\n<p>And in a world where data volume and complexity are accelerating, that creates serious friction. Opportunities get missed. Blind spots grow. And decision-making slows to a crawl.<\/p>\n\n\n\n<p>Modern business leaders need more than hindsight, they need actionable foresight.Want to go deeper? Learn more in our <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/unlock-actionable-data-insights-with-tableau-next\">Trailhead module on Unlocking Actionable Data Insights with Tableau Next<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-ai-transforms-data-into-actionable-insight\"><strong>How AI transforms data into actionable insight<\/strong><\/h2>\n\n\n\n<p>AI changes the relationship between humans and data. Instead of relying on specialists to interpret trends, business users can interact directly with insights \u2013 through natural language, contextual guidance, and automation.<\/p>\n\n\n\n<p>AI-powered analytics platforms help organisations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Detect patterns <\/strong>and anomalies that humans might overlook<\/li>\n\n\n\n<li><strong>Surface <\/strong><a href=\"https:\/\/www.salesforce.com\/blog\/ai-transform-data-analysis\/\"><strong>real-time insights<\/strong><\/a> from constantly changing data<\/li>\n\n\n\n<li><strong>Predict outcomes<\/strong> with greater accuracy<\/li>\n\n\n\n<li><strong>Recommend tailored next steps<\/strong> aligned with business objectives<\/li>\n\n\n\n<li><strong>Leverage agentic analytics<\/strong> to generate visualisations and explore data using natural language \u2013 allowing users to ask questions, spot trends, and make decisions confidently<\/li>\n<\/ul>\n\n\n\n<p>This shift means that questions which once required a data analyst &#8211; like identifying the root cause of a revenue dip or spotting changes in customer behaviour &#8211; can now be answered directly by business users. With Tableau Next, AI effectively turns every user into an analyst, bringing data exploration into the everyday workflow.At the heart of this evolution is a new model of intelligence \u2013 one where AI enables human curiosity, not replaces it. That\u2019s the core objective of agentic analytics: empowering people to ask better questions, test new ideas, and act with greater clarity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-in-strategic-analytics-four-real-world-applications\"><strong>AI in strategic analytics: four real-world applications<\/strong><\/h2>\n\n\n\n<p>Many businesses are already turning AI-powered analytics into strategic outcomes. Here are some of the most impactful use cases:<\/p>\n\n\n\n<p><strong>Customer intelligence<\/strong><strong><br><\/strong>Salesforce\u2019s Einstein Prediction Builder helps anticipate churn, surface cross-sell opportunities, and personalise experiences at scale &#8211; improving customer retention and lifetime value.<\/p>\n\n\n\n<p><strong>Financial forecasting<\/strong><strong><br><\/strong>Organisations are moving beyond static annual budgets with AI-powered forecasting that updates in real time based on internal and external data shifts.<\/p>\n\n\n\n<p><strong>Supply chain agility<\/strong><strong><br><\/strong>AI identifies disruptions, demand fluctuations, and vendor risks earlier \u2013 allowing teams to adapt quickly before problems escalate.<strong>Workforce optimisation<\/strong><strong><br><\/strong>Leaders use predictive analytics to understand performance patterns and plan talent strategies based on data, not just gut feel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tableau-next-designed-for-the-ai-first-enterprise\"><strong>Tableau Next: designed for the AI-first enterprise<\/strong><\/h2>\n\n\n\n<p>In today\u2019s workplace, the issue isn\u2019t access to data, it\u2019s knowing how to use it in the moment. Most dashboards are static, buried in tabs, or out of date by the time they\u2019re consulted.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.tableau.com\/products\/tableau-next\"><strong>Tableau Next<\/strong><\/a>, the latest evolution of Salesforce\u2019s analytics platform, tackles this challenge head-on. It brings analytics into your workflow, shifting from passive dashboards to <strong>proactive, conversational, and context-aware intelligence<\/strong>.<\/p>\n\n\n\n<p>Here\u2019s how Tableau Next is helping enterprise teams unlock real-time, insight-led decisions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Next-gen analytics <\/strong>combining Tableau, AI agents and Salesforce infrastructure<br><\/li>\n\n\n\n<li><strong>Automate repetitive tasks<\/strong> like data cleaning, transformation, visualisation, and multi-step workflows \u2013 freeing up teams to focus on high-value thinking<br><\/li>\n\n\n\n<li><strong>Uncover deeper insight faster<\/strong> by proactively detecting hidden patterns, correlations, and trends using AI-guided exploration<br><\/li>\n\n\n\n<li><strong>Support seamless action<\/strong> with contextual summaries, natural language outputs, and real-time alerts integrated directly into tools like Slack, Microsoft Teams, and email<br><\/li>\n\n\n\n<li><strong>Enables agentic analytics<\/strong> so users can explore data with natural language prompts \u2013 building visualisations, asking questions, and discovering trends without technical barriers<\/li>\n<\/ul>\n\n\n\n<p>This is analytics built for how people actually work \u2013 embedded in daily workflows, responsive to changing conditions, and aligned with real business outcomes.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Agentic Analytics: a new paradigm for business intelligence<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Read more on the Tableau blog<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.tableau.com\/blog\/agentic-analytics-new-paradigm-for-business-intelligence\">Go to the blog<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-steps-to-building-an-ai-powered-data-strategy\"><strong>3 steps to building an AI-powered data strategy<\/strong><\/h2>\n\n\n\n<p>You don\u2019t need to rebuild your entire analytics stack overnight. Here\u2019s where to start:<\/p>\n\n\n\n<p><strong>1. Identify high-impact decision areas<\/strong><strong><br><\/strong>Look for decisions being made with incomplete or delayed data \u2013 that\u2019s where AI can have the biggest impact early on.<\/p>\n\n\n\n<p><strong>2. Strengthen your data foundation<br><\/strong>AI needs connected, clean, and current data to work effectively. Use Salesforce <a href=\"https:\/\/www.salesforce.com\/eu\/data\/\">Data Cloud<\/a> to unify sources and eliminate silos.\u00a0<\/p>\n\n\n\n<p>It doesn&#8217;t matter where your data sits, whether it&#8217;s in a CRM, across applications, in external systems, or even in a data lake or warehouse. <a href=\"https:\/\/www.salesforce.com\/eu\/data\/\">Data Cloud<\/a> will unify it to create a single source of truth that can be activated to deliver AI-driven insights directly into workflows.<\/p>\n\n\n\n<p><strong>3. Deliver insights where people work<\/strong><strong><br><\/strong>Embed analytics into everyday tools like CRM, service consoles, and productivity platforms \u2013 so insights become part of the process, not a separate task.<\/p>\n\n\n\n<p>With the right data and the right tools, strategic analytics becomes less about hindsight and more about shaping what\u2019s next.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-future-belongs-to-insight-driven-leaders\"><strong>The future belongs to insight-driven leaders<\/strong><\/h2>\n\n\n\n<p>We\u2019re entering a new era of business intelligence \u2013 one that values <strong>curiosity, speed, and trust<\/strong>. The winners won\u2019t just be the companies with the most data, but those who can make the most of it.<\/p>\n\n\n\n<p>AI-powered analytics gives leaders the ability to move with clarity and confidence \u2013 to spot patterns faster, ask better questions, and take action in real time.<\/p>\n\n\n\n<p>With <strong>agentic analytics<\/strong>, human insight stays at the centre \u2013 guided by AI that empowers rather than replaces.<\/p>\n\n\n\n<p>Transformation is just the beginning. With Salesforce, progress is purposeful, measurable, and built on trust.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Unlock the power of AI in data analytics with Salesforce Data Cloud<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/eu\/data\/\">Learn more<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Salesforce, we see artificial intelligence rapidly reshaping how organisations interpret data, forecast trends, and \u2013 most importantly \u2013 make decisions that drive growth. With the right approach, AI isn\u2019t just an efficiency play. It\u2019s a strategic advantage.<\/p>\n","protected":false},"author":755,"featured_media":12698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"68be9a478e3ea1a81479f02f","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[143,11,240,251,442,476],"sf_content_type":[],"coauthors":[26],"class_list":["post-12673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-analytics","sf_topic-data-culture","sf_topic-data-visualization","sf_topic-ai","sf_topic-agentforce","sf_topic-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Leveraging AI in Data Analytics | Drive Smarter Business Decisions<\/title>\n<meta name=\"description\" content=\"Discover how AI in data analytics empowers enterprise leaders to uncover insights, accelerate decision-making, and deliver stronger strategic outcomes. Explore how Salesforce can help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/ai-in-data-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leveraging AI in data analytics: transforming insights into strategic business decisions\" \/>\n<meta property=\"og:description\" content=\"At Salesforce, we see artificial intelligence rapidly reshaping how organisations interpret data, forecast trends, and \u2013 most importantly \u2013 make decisions that drive growth. With the right approach, AI isn\u2019t just an efficiency play. 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