{"id":12850,"date":"2025-10-14T10:13:26","date_gmt":"2025-10-14T10:13:26","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12850"},"modified":"2025-10-14T10:13:27","modified_gmt":"2025-10-14T10:13:27","slug":"data-use-access-act-2025","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/data-use-access-act-2025\/","title":{"rendered":"An Act of Innovation: Data Use and Access Act 2025"},"content":{"rendered":"\n<p>The <a href=\"https:\/\/www.gov.uk\/guidance\/data-use-and-access-act-2025-data-protection-and-privacy-changes\">Data Use and Access Act (DUAA)<\/a> has been designed to promote innovation and economic growth by simplifying data access and its uses \u2013 all while strengthening consumer protection.<\/p>\n\n\n\n<p>The Data Use and Access Bill took effect and became an Act in August 2025, with plans for a phased introduction to run until June 2026.&nbsp;<\/p>\n\n\n\n<p>Yet, despite this phased approach, if organisations want to reap the benefits of the Act they must take note now. Let\u2019s have a look at four things business leaders need to know about the DUAA.&nbsp;<\/p>\n\n\n\n<p><strong> 1. Smart Data Schemes<\/strong><\/p>\n\n\n\n<p>The government will unveil new Smart Data Schemes as a part of the Act\u2019s rollout. Open Banking \u2013 a secure system which enables financial data to be shared between customers and authorised third-party providers \u2013 was the first scheme of this kind. And it\u2019s already driving results. For example, one bank was able to reduce the time needed for mortgage applications from <a href=\"https:\/\/www.salesforce.com\/uk\/customer-stories\/tandem-bank\/\">90 minutes to just 15 minutes<\/a> using open banking, <a href=\"https:\/\/www.salesforce.com\/uk\/sales\/cloud\/\">Sales Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/uk\/service\/cloud\/\">Service Cloud<\/a>.<\/p>\n\n\n\n<p>The schemes \u2013 as part of the DUAA \u2013 will work in tandem with the act to enable businesses to securely share customers\u2019 data with authorised third parties (ATPs). These verified, third-party providers can use the data to customise product and service offerings, much like an algorithm suggesting content on social media. The schemes also give power back to consumers, as they have more control over their own data, deciding whether or not to share it with ATPs.<\/p>\n\n\n\n<p><strong> 2. Simplified subject access<\/strong><\/p>\n\n\n\n<p>The DUAA amends \u2013 but doesn\u2019t replace \u2013 the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 (DPA) and the Privacy and Electronic Communications Regulations (PECR)..<\/p>\n\n\n\n<p>Subject access requests (also known as the right of access) give consumers the right to ask for a copy of their personal data and other related information. The DUAA is making the time limits for organisations to respond to subject access requests clearer with a \u201cstop the clock\u201d rule \u2014 allowing them to pause response times if more information from the requestor is needed.&nbsp; The DUAA also allows for a more business-friendly approach to conducting the searches associated with these requests, now permitting businesses to conduct&nbsp; \u2018reasonable and proportionate\u2019 searches to fulfill these requests.&nbsp;<\/p>\n\n\n\n<p><strong>3. \u2018Recognised Legitimate Interests\u2019<\/strong><\/p>\n\n\n\n<p>The Act introduces a new concept called \u2018recognised legitimate interests.\u2019 When an organisation uses personal information for certain recognised interests \u2014 such as crime prevention, safeguarding, or responding to emergencies \u2014 it often does so using the legal basis of \u2018legitimate interest\u2019, a legal basis that requires a balancing test of interests in order to be utilised. DUAA removes the requirement to perform a detailed balancing test based on the statutory fixed list of \u2018recognised legitimate interests\u2019.&nbsp;<\/p>\n\n\n\n<p>This change is designed to directly impact businesses by giving them greater confidence in how they process and share personal data for specific purposes. That means businesses can leverage more streamlined process to use personal data in specific circumstances. For example, when protecting public security, an organisation can now process data with more clarity and less administrative burden.<\/p>\n\n\n\n<p><strong>4. Digital Verification Services<\/strong><\/p>\n\n\n\n<p>The new framework for Digital Verification Services allows businesses to rely on certified digital identity services instead of just physical documents. This change makes it easier and more secure for companies to verify a person&#8217;s identity or attributes, such as age or professional qualifications.<\/p>\n\n\n\n<p>By using a trust framework, businesses can streamline processes like onboarding new customers or employees. This reduces friction and makes transactions quicker and more secure without the need for physical documents to be handled.<\/p>\n\n\n\n<p>Plus, businesses that provide digital identity and verification services now have a clear path to get certified and offer their services to a wider market. This creates a new, regulated space for innovation within the digital identity sector.<\/p>\n\n\n\n<p><strong>Opportunities for innovation<\/strong><\/p>\n\n\n\n<p>The DUAA presents an opportunity: for businesses to get ahead by innovating, increasing productivity, and using AI to make automated decisions. It&#8217;s about helping organisations improve, not about imposing limitations.<\/p>\n\n\n\n<p>The regulation has been designed to help organisations activate data to its full potential, safely and securely. But it\u2019s only by knowing and applying these changes effectively that organisations can make the most of the renewed push for innovation.<\/p>\n\n\n\n<div class=\"layout-sixteen wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Compliance engineered for the Cloud<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Discover how to manage a complete set of compliance certifications and attestations with compliance engineered for the Cloud.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/compliance.salesforce.com\/en\">Learn More<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-sixteen.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-sixteen.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration-left\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-left-layout-sixteen.png\" alt=\"\">\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-sixteen.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Data Use and Access Act (DUAA) has been designed to promote innovation and economic growth by simplifying data access and its uses \u2013 all while strengthening consumer protection. The Data Use and&hellip;<\/p>\n","protected":false},"author":573,"featured_media":12851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"68ee19410a9d6034cab13906","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[],"sf_content_type":[],"coauthors":[473],"class_list":["post-12850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>An Act of Innovation: Data Use and Access Act 2025 - Salesforce<\/title>\n<meta name=\"description\" content=\"The Data Use and Access Act (DUAA) has been designed to promote innovation and economic growth by simplifying data access and its uses \u2013 all while The Data Use and Access Act is ringing in change to the UK&#039;s current data protection laws. Learn more about how it will impact your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/data-use-access-act-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Act of Innovation: Data Use and Access Act 2025\" \/>\n<meta property=\"og:description\" content=\"The Data Use and Access Act (DUAA) has been designed to promote innovation and economic growth by simplifying data access and its uses \u2013 all while\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/data-use-access-act-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-14T10:13:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-14T10:13:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/10\/Data-Use-Access-Act-Blog-Header-1500x844-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophie Walsh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Walsh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/data-use-access-act-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/data-use-access-act-2025\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/09d30ce2e2e9ff563622a8d3d9d021c8\"}],\"headline\":\"An Act of Innovation: Data Use and Access Act 2025\",\"datePublished\":\"2025-10-14T10:13:26+00:00\",\"dateModified\":\"2025-10-14T10:13:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/data-use-access-act-2025\/\"},\"wordCount\":710,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/data-use-access-act-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/10\/Data-Use-Access-Act-Blog-Header-1500x844-1.jpg\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/data-use-access-act-2025\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/data-use-access-act-2025\/\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/data-use-access-act-2025\/\",\"name\":\"An Act of Innovation: Data Use and Access Act 2025 - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/data-use-access-act-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/data-use-access-act-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/10\/Data-Use-Access-Act-Blog-Header-1500x844-1.jpg\",\"datePublished\":\"2025-10-14T10:13:26+00:00\",\"dateModified\":\"2025-10-14T10:13:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/09d30ce2e2e9ff563622a8d3d9d021c8\"},\"description\":\"The Data Use and Access Act (DUAA) has been designed to promote innovation and economic growth by simplifying data access and its uses \u2013 all while The Data Use and Access Act is ringing in change to the UK's current data protection laws. 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