{"id":13273,"date":"2026-03-11T14:00:36","date_gmt":"2026-03-11T14:00:36","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=13273"},"modified":"2026-03-12T08:48:21","modified_gmt":"2026-03-12T08:48:21","slug":"why-ai-powered-marketing-needs-a-soul","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/why-ai-powered-marketing-needs-a-soul\/","title":{"rendered":"The Human Advantage: Why AI-Powered Marketing Needs a Soul"},"content":{"rendered":"\n<p>We are entering the most powerful era marketing has ever known.<\/p>\n\n\n\n<p>AI can predict intent, personalise journeys in real time, automate engagement, and scale creativity across every channel. With Agentic AI and intelligent platforms like Salesforce, we are no longer limited by execution, we are empowered by intelligence.<\/p>\n\n\n\n<p>And yet, the more technology advances, the clearer one truth becomes:<\/p>\n\n\n\n<p><strong>The real competitive advantage is not AI. It is humanity.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-age-of-intelligent-marketing\"><strong>The Age of Intelligent Marketing<\/strong><\/h2>\n\n\n\n<p>According to Salesforce\u2019s <strong><a href=\"https:\/\/www.salesforce.com\/eu\/marketing\/resources\/state-of-marketing-report\/\">State of Marketing Report<\/a><\/strong>, high-performing marketing teams are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2.8x more likely to use AI across the customer lifecycle<\/li>\n\n\n\n<li>3.3x more likely to unify customer data across all touchpoints<\/li>\n\n\n\n<li>And significantly more likely to deliver real-time, personalised experiences at scale<\/li>\n<\/ul>\n\n\n\n<p>Customers now expect brands to know them, understand them, and engage them with relevance and respect.<\/p>\n\n\n\n<p>In fact, Salesforce\u2019s <strong><a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-the-connected-customer\/\">State of the Connected Customer<\/a><\/strong> shows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>88% of customers say the experience a company provides is as important as its products<\/li>\n\n\n\n<li>73% expect companies to understand their unique needs and expectations<\/li>\n<\/ul>\n\n\n\n<p>Marketing is no longer about broadcasting messages. It is about building relationships.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Human-Centred AI Wins<\/strong><\/h2>\n\n\n\n<p>AI gives us precision. But people buy from brands they trust.<\/p>\n\n\n\n<p>This is where Salesforce\u2019s vision of <strong><a href=\"https:\/\/www.salesforce.com\/eu\/blog\/meet-salesforces-trusted-ai-principles\/\">Trusted AI<\/a><\/strong> becomes critical. The mission is not to make machines more human, but to make humans more powerful.<\/p>\n\n\n\n<p>Trusted AI at Salesforce is built on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transparency<\/li>\n\n\n\n<li>Explainability<\/li>\n\n\n\n<li>Data protection<\/li>\n\n\n\n<li>Human control<\/li>\n\n\n\n<li>Ethical governance<\/li>\n<\/ul>\n\n\n\n<p>Because customers don\u2019t just want personalisation. They want confidence.<\/p>\n\n\n\n<p>Confidence that their data is respected.<br>Confidence that their choices are honoured.<br>Confidence that technology serves them, not exploits them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The New Role of the CMO<\/strong><\/h2>\n\n\n\n<p>Today\u2019s CMO is no longer only responsible for growth. They are responsible for experience, trust, and meaning.<\/p>\n\n\n\n<p>The modern marketing leader must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Orchestrate intelligent ecosystems<\/li>\n\n\n\n<li>Champion ethical innovation<\/li>\n\n\n\n<li>Build emotional connection<\/li>\n\n\n\n<li>Protect customer trust<\/li>\n\n\n\n<li>Lead with purpose<\/li>\n<\/ul>\n\n\n\n<p>In this new paradigm, marketing becomes a leadership discipline, not just a commercial function.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Salesforce Enables Purpose-Driven Marketing<\/strong><\/h2>\n\n\n\n<p>At Salesforce, we see marketing as a force for connection, inclusion, and impact.<\/p>\n\n\n\n<p>With platforms like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.salesforce.com\/eu\/data\/\">Salesforce Data 360<\/a><\/strong> \u2013 unifying customer data in real time<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.salesforce.com\/eu\/marketing\/\">Marketing Cloud<\/a><\/strong> \u2013 orchestrating personalised journeys<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.salesforce.com\/eu\/agentforce\/\">Einstein &amp; Agentic AI<\/a><\/strong> \u2013 enabling intelligent decisioning<\/li>\n\n\n\n<li><strong>Trusted AI framework<\/strong> \u2013 ensuring ethical and transparent use<\/li>\n<\/ul>\n\n\n\n<p>We empower brands to scale intelligence without losing their soul.<\/p>\n\n\n\n<p>This is what marketing with purpose looks like in action:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Technology that amplifies empathy.<\/li>\n\n\n\n<li>Data that deepens understanding.<\/li>\n\n\n\n<li>Automation that creates space for creativity.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From Transactions to Transformation<\/strong><\/h2>\n\n\n\n<p>The future of marketing is not about selling more. It\u2019s about serving better.<\/p>\n\n\n\n<p>Brands that win will be those that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build trust before conversion<\/li>\n\n\n\n<li>Create value before extraction<\/li>\n\n\n\n<li>Lead with intention, not interruption<\/li>\n<\/ul>\n\n\n\n<p>This is the human advantage.<\/p>\n\n\n\n<p>And it\u2019s the reason why marketing will remain one of the most powerful forces for positive change in business.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAI will make marketing smarter.<br>But only humanity will make it meaningful.\u201d<\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fwhy-ai-powered-marketing-needs-a-soul%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=The%20Human%20Advantage%3A%20Why%20AI-Powered%20Marketing%20Needs%20a%20Soul\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=The%20Human%20Advantage%3A%20Why%20AI-Powered%20Marketing%20Needs%20a%20Soul&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fwhy-ai-powered-marketing-needs-a-soul%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fwhy-ai-powered-marketing-needs-a-soul%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"The Human Advantage: Why AI-Powered Marketing Needs a Soul\" https:\/\/www.salesforce.com\/eu\/blog\/why-ai-powered-marketing-needs-a-soul\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>The future belongs to brands that combine intelligence with intention, and technology with trust.<\/p>\n\n\n<aside class=\"contextual-driver has-text-align-left\">\n\t<header>\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tDiscover more\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>\ud83d\udd39 Explore how <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\"><strong>Salesforce Marketing Cloud<\/strong><\/a> enables human-centred, AI-powered journeys<br>\ud83d\udd39 Learn how <strong><a href=\"https:\/\/www.salesforce.com\/company\/ai\/ethics\/\">Salesforce Trusted AI<\/a><\/strong> is shaping responsible innovation<br>\ud83d\udd39 Discover how <strong><a href=\"https:\/\/www.salesforce.com\/solutions\/agentforce\/overview\/\">Agentic AI<\/a><\/strong> is redefining the future of work<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/category\/podcasts\/\" target=\"_blank\">\n\t\t\t\t<span>And the Spotlight Podcast<\/span>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\"><path d=\"M13.92 5.38a1 1 0 0 0 0-.76.9.9 0 0 0-.17-.26.3.3 0 0 0 0-.07l-4-4a1 1 0 0 0-1.46 1.42L10.59 4H1.07a1 1 0 0 0 0 2h9.52l-2.3 2.29a1 1 0 0 0 0 1.42 1 1 0 0 0 1.42 0l4-4a.3.3 0 0 0 0-.07.9.9 0 0 0 .21-.26\" \/><\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-evergreen\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png\"\n\t\talt=\"Illustration of evergreen\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n","protected":false},"excerpt":{"rendered":"<p>Marketing with Purpose | By Vanessa Gentile, Head of Marketing, Salesforce Switzerland<\/p>\n","protected":false},"author":757,"featured_media":13276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"279438409348590290434334","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[10,251],"sf_content_type":[437],"coauthors":[137],"class_list":["post-13273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-ai","sf_content_type-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Human Advantage: Why AI-Powered Marketing Needs a Soul - Salesforce<\/title>\n<meta name=\"description\" content=\"Marketing with Purpose | By Vanessa Gentile, Head of Marketing, Salesforce Switzerland\" \/>\n<meta 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