{"id":13298,"date":"2025-11-05T07:00:00","date_gmt":"2025-11-05T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=13298"},"modified":"2026-05-08T10:38:20","modified_gmt":"2026-05-08T10:38:20","slug":"startup-pitch-deck","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/startup-pitch-deck\/","title":{"rendered":"How To Create the Perfect Startup Pitch Deck"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>A pitch deck is a visual presentation of your idea that summarises your business plan, market opportunity and brand mission.<\/li>\n\n\n\n<li>There are 13 components to a pitch deck and you can create a template for each to speed up creation.<\/li>\n\n\n\n<li>Learn our five-step guide to creating your own pitch deck to boost startup sales.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>Ever feel like you&#8217;re shouting into a void when trying to explain your <a href=\"https:\/\/www.salesforce.com\/eu\/small-business\/what-is-an-smb\/\">small or medium-sized business (SMB)<\/a> idea? You&#8217;ve poured your heart and soul into your startup, but when it comes to pitching your idea, you&#8217;re met with blank stares or polite nods that don&#8217;t lead anywhere. Many business owners struggle to translate their passion into a compelling pitch that resonates with investors.<\/p>\n\n\n\n<p>In the high-stakes world of startups, landing sales and securing funding often hinges on one thing: a pitch deck. It&#8217;s a way to communicate your business&#8217;s value proposition, market opportunity and your key to closing deals and boosting revenue. Whether you&#8217;re pitching to investors, partners or potential clients, a well-crafted pitch deck can be your pot of gold.<\/p>\n\n\n\n<p>We cover the key components of a pitch deck, the benefits of each one and practical tips for crafting a presentation that resonates with the right people. Let&#8217;s dive in.<\/p>\n\n\n\n<p><strong>What we\u2019ll cover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-what-is-a-pitch-deck\">What is a pitch deck?<\/a><\/li>\n\n\n\n<li><a href=\"#h-what-s-inside-a-pitch-deck\">What\u2019s inside a pitch deck?<\/a><\/li>\n\n\n\n<li><a href=\"#h-how-to-create-your-own-pitch-deck\">How to create your own pitch deck<\/a><\/li>\n\n\n\n<li><a href=\"#h-best-practices-for-the-perfect-pitch-deck\">Best practices for the perfect pitch deck<\/a><\/li>\n\n\n\n<li><a href=\"#h-tools-to-build-your-pitch-deck\">Tools to build your pitch deck<\/a><\/li>\n\n\n\n<li><a href=\"#h-ready-to-build-your-pitch-deck\">Ready to build your pitch deck?<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-pitch-deck\">What is a pitch deck?<\/h2>\n\n\n\n<p>A pitch deck is a visual presentation of your idea, typically around 10-15 slides, that summarises your business plan, market opportunity and expertise. It&#8217;s like a story reel about your business and its potential.<\/p>\n\n\n\n<p>They say, first impressions are everything. Your pitch deck is often the first thing potential investors, partners or even key hires will see. It&#8217;s your chance to make a strong case for why they should believe in your vision.<\/p>\n\n\n\n<p>Here are some benefits of having a pitch deck:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clarity:<\/strong> Pitch decks share your business idea in words and visuals for others to understand.&nbsp;<\/li>\n\n\n\n<li><strong>Engagement:<\/strong> Visuals and storytelling make your pitch more memorable and persuasive.<\/li>\n\n\n\n<li><strong>Efficiency:<\/strong> Allows you to quickly communicate key information in a limited time frame.<\/li>\n\n\n\n<li><strong>Confidence: <\/strong>A well-prepared pitch deck boosts your confidence and credibility.<\/li>\n\n\n\n<li><strong>Focus:<\/strong> It helps founders like you critically explore key factors like market dynamics and revenue strategies, clarifying the direction of their business.<\/li>\n\n\n\n<li><strong>Control:<\/strong> It allows you to control how they tell their story and cover everything you want in the way you want to say it.<\/li>\n\n\n\n<li><strong>Opportunity:<\/strong> It can spark interest, begin a conversation and secure funding for your company.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-inside-a-pitch-deck\">What&#8217;s inside a pitch deck?<\/h2>\n\n\n\n<p>Less is more. Keep the pitch deck under 20 slides. Each slide in your pitch deck builds upon the last to create a narrative. Here are the twelve key elements you&#8217;ll want to include:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-your-own-pitch-deck\">How to create your own pitch deck<\/h2>\n\n\n\n<p>Before diving right into creating pitch deck, take a look at a few <a href=\"https:\/\/www.cbinsights.com\/research\/billion-dollar-startup-pitch-decks\/\">winning pitch deck examples<\/a> to get inspired. Creating your own pitch deck might seem like a heavy task. But once you get into it, you\u2019ll realise it\u2019s just you talking about what you\u2019ve done and what you\u2019re planning to do with your SMB.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create your outline walkthrough<\/h3>\n\n\n\n<p>Start by outlining the key sections of your pitch deck. Have a logical flow of information. For each section or slide, gather the necessary data, visuals and key talking points. Then, choose a clean and professional <a href=\"https:\/\/www.canva.com\/presentations\/templates\/pitch-deck\/\">design template<\/a> that aligns with your brand. Review and refine your content, visuals and design until you&#8217;re confident in your pitch. Keep it short and concise. And always rehearse your pitch until you can deliver it smoothly and confidently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Steps to create your pitch deck slides<\/h3>\n\n\n\n<p>Here\u2019s a step-by-step guide to the slides you should include in your pitch deck:<\/p>\n\n\n\n<p><strong>Step 1: Add a cover slide, including:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Title:<\/strong> Name of your company<\/li>\n\n\n\n<li><strong>Subtitle:<\/strong> Tagline or brief description<\/li>\n\n\n\n<li><strong>Contact information: <\/strong>Your name, email, phone number and company logo<\/li>\n\n\n\n<li><strong>Problem description:<\/strong> Clearly define the problem you are solving.<\/li>\n\n\n\n<li><strong>Impact:<\/strong> Explain the significance and the pain points of the problem.<\/li>\n\n\n\n<li><strong>Solution:<\/strong> Describe your product or service and how it solves the problem.<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 2: Add overview and business model including:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unique value proposition (USP): <\/strong>Highlight your USP, what makes your solution unique and better than existing alternatives.<\/li>\n\n\n\n<li><strong>Market opportunity size: <\/strong>Provide data on the total addressable market (TAM), serviceable available market (SAM) and serviceable obtainable market (SOM).<\/li>\n\n\n\n<li><strong>Growth:<\/strong> Show market trends and growth projections.<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 3: Add revenue and financials, including:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Financial model:<\/strong> Explain how you&#8217;ll make money (subscription, one-time purchase, freemium).<\/li>\n\n\n\n<li><strong>Cost structure:<\/strong> Outline your main costs and how you&#8217;ll manage them.<\/li>\n\n\n\n<li><strong>Product or service features:<\/strong> List the key features of your product or service.<\/li>\n\n\n\n<li><strong>User experience:<\/strong> Include screenshots, demos or videos to show how it works.<\/li>\n\n\n\n<li><strong>Traction metrics:<\/strong> Share <a href=\"https:\/\/www.salesforce.com\/eu\/sales\/performance-management\/sales-kpis\/\">key performance indicators (KPIs)<\/a> such as user growth, revenue, customer retention and other relevant metrics.<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 4: Add research case studies, including:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Examples:<\/strong> Provide <a href=\"https:\/\/www.salesforce.com\/eu\/customer-stories\/\">case studies<\/a>, examples of successful implementations or customer testimonials.<\/li>\n\n\n\n<li><strong>Competitor analysis:<\/strong> Identify your main competitors and how you differentiate from them.<\/li>\n\n\n\n<li><strong>Advantages:<\/strong> Add your unique strengths and competitive advantages.<\/li>\n\n\n\n<li><strong>Marketing and sales strategy: <\/strong>Describe the marketing and sales channels you&#8217;ll use (social media, email, partnerships).<\/li>\n\n\n\n<li><strong>Plan:<\/strong> Outline your <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/go-to-market-planning\/develop-a-go-to-market-strategy\">go-to-market strategy<\/a> and customer acquisition plan.<\/li>\n\n\n\n<li><strong>Team profiles:<\/strong> Introduce your key team members, their roles and relevant experience.<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 5: Add final slides, including:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Final statement:<\/strong> A statement of what you&#8217;re asking for, whether it&#8217;s funding or support.<\/li>\n\n\n\n<li><strong>Thank you:<\/strong> And a final slide for thanking them and your key points.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Salesforce for small business is here.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Get started with Salesforce Suites \u2014 the CRM made for growing businesses.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/eu\/form\/signup\/freetrial-salesforce-starter\/?d=bcta\">Try it for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"280\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/11\/imgi_11_starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a.png\" class=\"attachment-full size-full\" alt=\"A business dashboard presents a personalized welcome message, pending action items, and data visualization cards displaying metrics for leads, opportunities, and contacts.\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/11\/imgi_11_starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a.png 448w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/11\/imgi_11_starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a.png?w=300&amp;h=188 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/11\/imgi_11_starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a.png?w=150&amp;h=94 150w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Tips for a winning pitch<\/h3>\n\n\n\n<p>Save \u200ctime by using <a href=\"https:\/\/www.salesforce.com\/eu\/artificial-intelligence\/\">artificial intelligence<\/a> (AI<a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/\">)<\/a> powered tools for <a href=\"https:\/\/www.salesforce.com\/eu\/marketing\/how-to-conduct-market-research\/\">market research<\/a>, competitor analysis, content creation or even to generate visuals. Create two versions &#8211; one detailed version for sending via email and a shorter and one visual version for in person presentations. Get feedback from your mentors, advisors, <a href=\"https:\/\/www.salesforce.com\/eu\/marketing\/target-audience\/\">target audience<\/a> or even potential investors.<\/p>\n\n\n\n<p>Start your pitch with an interesting hook, ask questions and make eye contact. Use hypothetical customer scenarios to illustrate the impact of your solution. For example, &#8220;Imagine Sarah, a small business owner who was struggling to manage her inventory&#8230;&#8221; Anticipate common investor questions and have well-thought-out answers ready. Example questions, \u201cIs the market growing and what are the trends?\u201d or \u201cWhat are your pricing strategies, margins and revenue projections?\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.salesforce.com\/eu\/agentforce\/?d=bcta\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/11\/imgi_1_agentforce_watchlist.jpeg?strip=all&#038;quality=95\" alt=\"A selection interface displays three Agentforce agent types including Service Agent, Sales Coach, and Sales Development Representative.\" class=\"wp-image-13433\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/11\/imgi_1_agentforce_watchlist.jpeg 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/11\/imgi_1_agentforce_watchlist.jpeg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2025\/11\/imgi_1_agentforce_watchlist.jpeg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-the-perfect-pitch-deck\">Best practices for the perfect pitch deck<\/h2>\n\n\n\n<p>Now that you&#8217;ve got the pitch strategy down, let&#8217;s talk about how you can level it up from good to <em>unforgettable<\/em>. Here are some tried-and-tested practices to keep in mind when creating your deck.<\/p>\n\n\n\n<p>Be sure not to use a lot of jargon or acronyms. Always aim to simplify. Use high-quality images, charts, animations and graphs to illustrate your points. Think &#8220;show, don&#8217;t tell.&#8221;<\/p>\n\n\n\n<p>Bullet points are your friend, but keep them short and sweet. Your visuals and your delivery should do the talking.<\/p>\n\n\n\n<p>Don\u2019t try to cover everything in the pitch deck. The pitch deck should be what gets you into the room to do the explaining.&nbsp;<\/p>\n\n\n\n<p>Rehearse your pitch until you can deliver it confidently and smoothly, without relying on reading directly from the slides. Hire a graphic designer to polish off your deck can be the difference between landing and missing the deal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tools-to-build-your-pitch-deck\">Tools to build your pitch deck<\/h2>\n\n\n\n<p>You can\u2019t build a house without the right tools, right? The same goes for your pitch deck. Here&#8217;s a list of <a href=\"https:\/\/shorthand.com\/the-craft\/pitch-deck-tools\/index.html\">tools and resources<\/a> to help you to create your pitch deck:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Presentation software<\/h3>\n\n\n\n<p>Unless you&#8217;re planning to present with a pen and paper, try out a few presentation tools and see what suits you the best:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/docs.google.com\/presentation\/create\">Google Slides<\/a>: A free, web-based option that&#8217;s easy to collaborate on.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.canva.com\/\">Canva<\/a>: Customer-friendly design platform with tons of templates and design assets.<\/li>\n\n\n\n<li><a href=\"https:\/\/pitch.com\/\">Pitch<\/a>: Presentation software for fast-moving teams.<\/li>\n\n\n\n<li><a href=\"http:\/\/beautiful.ai\">Beautiful.ai<\/a>: AI-powered tool, which markets itself as a pitch deck creator that saves teams time.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Customer relationship management (CRM) tools<\/h3>\n\n\n\n<p>Your <a href=\"https:\/\/www.salesforce.com\/eu\/crm\/what-is-crm\/\">CRM<\/a> is a hub of data. It contains customer information, including preferences, pain points and purchase history. For example, you can use actual pain points to create your pitch deck. You can see what <a href=\"https:\/\/www.salesforce.com\/eu\/marketing\/campaigns\/\">marketing campaigns<\/a> have worked for you and involve them in your deck. You can use sales trends to showcase your performance on reports and wow your team. There are endless opportunities waiting for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-build-your-pitch-deck\">Ready to build your pitch deck?<\/h2>\n\n\n\n<p>Pitch decks are a great way to showcase your business. With these tips and tools, you can build one and get your pitches seen. And, you need help to do it all. From acquiring to closing the deal, we\u2019re here throughout your journey.&nbsp;<\/p>\n\n\n\n<p>Here are some more resources for SMB owners like you that can help with sales:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/eu\/sales\/pitch-examples\/\">5 Sales Pitches That Hook Prospects Every Time (With Examples)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/eu\/blog\/sales-pitch-examples\/\">5 Sales Pitch Examples (and How to Craft Your Own) | Salesforce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/eu\/artificial-intelligence\/use-cases\/generate-a-sales-pitch\/\">Generate a Sales Pitch | Salesforce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/relationship-selling\">Relationship-Orientated Selling Techniques<\/a><\/li>\n<\/ul>\n\n\n\n<p>Start your journey with a <a href=\"https:\/\/www.salesforce.com\/eu\/small-business\/starter\/?d=bcta\">Starter Suite<\/a> today. Looking for more customisation? <a href=\"https:\/\/www.salesforce.com\/eu\/small-business\/pro-suite\/\">Explore Pro Suite<\/a>. Already a Salesforce customer? <a href=\"https:\/\/www.salesforce.com\/eu\/crm\/foundations\/\">Activate Foundations<\/a> to try out Agentforce 360 today.<\/p>\n\n\n\n<p><em>AI supported the writers and editors who created this article.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create the perfect pitch deck and get the funding your startup or small business needs to grow \u2014 fast.<\/p>\n","protected":false},"author":130,"featured_media":13300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"47648a104fc443d4aac189f7EU","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[32],"sf_content_type":[437],"coauthors":[379,484],"class_list":["post-13298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-small-business","sf_content_type-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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