{"id":13404,"date":"2026-04-17T11:23:45","date_gmt":"2026-04-17T11:23:45","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=13404"},"modified":"2026-04-17T11:23:46","modified_gmt":"2026-04-17T11:23:46","slug":"the-friction-of-the-fragmented-enterprise","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/","title":{"rendered":"The Friction of the Fragmented Enterprise"},"content":{"rendered":"\n<p id=\"h-there-is-a-particular-kind-of-silence-that-comes-with-distance-when-i-look-at-the-images-of-earth-from-artemis-ii-that-s-what-stays-with-me-most-not-the-achievement-just-the-stillness\">There is a particular kind of silence that comes with distance. When I look at the images of Earth from Artemis II, that\u2019s what stays with me most. Not the achievement. Just the stillness.<\/p>\n\n\n\n<p id=\"h-for-a-moment-everything-feels-simpler-than-it-actually-is-the-planet-looks-whole-self-contained-almost-calm-there-are-no-visible-borders-no-organisational-charts-no-fragmentation-just-a-system-suspended-and-complete-it-is-the-ultimate-high-level-view\">For a moment, everything feels simpler than it actually is. The planet looks whole. Self-contained. Almost calm. There are no visible borders, no organisational charts, no fragmentation\u2014just a system, suspended and complete. It is the ultimate &#8220;high-level view.&#8221;<\/p>\n\n\n\n<p id=\"h-but-then-the-feeling-passes-what-looks-unified-from-a-distance-rarely-operates-that-way-up-close\">But then the feeling passes. What looks unified from a distance rarely operates that way up close.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bridging-the-gap-between-the-high-level-view-and-the-reality-of-modern-operations\">Bridging the gap between the &#8220;High-Level View&#8221; and the reality of modern operations.<\/h2>\n\n\n\n<p id=\"h-even-in-the-pinnacle-of-human-achievement-spaceflight-the-reality-is-messier-than-the-image-for-all-the-precision-there-are-still-very-human-constraints-systems-that-don-t-quite-work-as-intended-and-the-unglamorous-toilet-problems-that-no-architecture-diagram-fully-captures-progress-doesn-t-eliminate-friction-it-just-changes-where-it-shows-up\">Even in the pinnacle of human achievement\u2014spaceflight\u2014the reality is messier than the image. For all the precision, there are still very human constraints: systems that don\u2019t quite work as intended and the unglamorous &#8220;toilet problems&#8221; that no architecture diagram fully captures. Progress doesn\u2019t eliminate friction; it just changes where it shows up.<\/p>\n\n\n\n<p id=\"h-inside-most-organizations-this-same-paradox-exists-we-are-sitting-on-more-data-more-signals-and-more-models-than-ever-before-yet-confidence-in-decision-making-feels-fragile-at-times\">Inside most organisations, this same paradox exists. We are sitting on more data, more signals, and more models than ever before, yet confidence in decision-making feels fragile at times.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-real-bottleneck-data-fragmentation\">The Real Bottleneck: Data Fragmentation<\/h2>\n\n\n\n<p id=\"h-throughout-the-global-enterprise-landscape-data-fragmentation-has-moved-from-a-technical-inconvenience-to-a-strategic-risk-we-see-the-symptoms-everywhere\">Throughout the global enterprise landscape, data fragmentation has moved from a technical inconvenience to a strategic risk. We see the symptoms everywhere:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multiple versions of the truth across different departments.<\/li>\n\n\n\n<li>Manual re-keying of information between disconnected systems.<\/li>\n\n\n\n<li>The &#8220;Gut Feel&#8221; Gap: Teams checking system data because it doesn&#8217;t &#8220;feel right&#8221; based on their local reality.<\/li>\n<\/ul>\n\n\n\n<p id=\"h-this-is-the-tension-we-can-see-the-system-but-we-don-t-operate-as-one\">This is the tension: we can see the system, but we don\u2019t operate as one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-data-islands-to-the-agentic-nervous-system\">From Data Islands to the Agentic Nervous System<\/h2>\n\n\n\n<p id=\"h-with-agentic-ai-this-dynamic-begins-to-shift\">With <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/what-is-agentic-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic AI<\/a>, this dynamic begins to shift.<\/p>\n\n\n\n<p id=\"h-with-agentforce-the-journey-stops-being-a-designed-sequence-of-clicks-and-becomes-a-continuously-managed-system-adapting-deciding-and-coordinating-in-motion-it-can-act-across-the-enterprise-in-real-time-deciding-not-just-what-to-recommend-but-whether-to-engage-at-all-this-is-the-shift-from-reactive-reporting-to-proactive-closed-loop-orchestration\">With <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, the journey stops being a designed sequence of clicks and becomes a continuously managed system\u2014adapting, deciding, and coordinating in motion. It can act across the enterprise in real time, deciding not just what to recommend, but whether to engage at all. This is the shift from reactive reporting to proactive, closed-loop orchestration.<\/p>\n\n\n\n<p id=\"h-when-production-service-marketing-and-finance-data-flow-into-a-single-governed-core-the-organisation-finally-becomes-responsive-to-its-own-internal-friction\">When production, service, marketing, and finance data flow into a <a href=\"https:\/\/www.salesforce.com\/uk\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">single, governed core<\/a>, the organisation finally becomes responsive to its own internal friction:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Issues become predictable instead of retrospective.<\/li>\n\n\n\n<li>Root causes become visible, not just inferred from scattered reports.<\/li>\n\n\n\n<li>The &#8220;Organisational Chart&#8221; dissolves into the flow of the actual mission.<\/li>\n<\/ul>\n\n\n\n<p id=\"h-this-is-closer-to-true-orchestration\">This is closer to true orchestration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-significance-of-the-second-look\">The Significance of the Second Look<\/h2>\n\n\n\n<p id=\"h-the-first-images-of-earth-showed-us-what-unity-looks-like-but-it-didn-t-mean-we-acted-on-it-we-saw-a-world-without-borders-yet-we-returned-to-a-world-defined-by-them\">The first images of Earth showed us what unity looks like, but it didn\u2019t mean we acted on it. We saw a world without borders, yet we returned to a world defined by them.<\/p>\n\n\n\n<p id=\"h-so-when-artemis-ii-sends-back-its-images-the-significance-won-t-be-in-what-we-see-it-will-be-in-whether-we-ve-learned-to-operate-more-like-the-system-we-ve-already-been-shown\">So when Artemis II sends back its images, the significance won\u2019t be in what we see. It will be in whether we\u2019ve learned to operate more like the system we\u2019ve already been shown.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-call-to-action-build-your-foundation\">A Call to Action: Build Your Foundation<\/h2>\n\n\n\n<p id=\"h-if-you-are-leading-operations-strategy-or-finance-now-is-the-moment-to-assess-your-organisation-s-data-readiness-the-next-decade-will-belong-to-those-who-move-early-to-unify-their-data-establish-trust-and-lay-the-groundwork-for-intelligent-agentic-operations\">If you are leading operations, strategy, or finance, now is the moment to assess your organisation\u2019s data readiness. The next decade will belong to those who move early to <a href=\"https:\/\/www.salesforce.com\/uk\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">unify their data<\/a>, establish trust, and lay the groundwork for intelligent, agentic operations.<\/p>\n\n\n\n<p>If you would like to learn how Salesforce can help you turn fragmented data into a strategic advantage, <a href=\"https:\/\/www.salesforce.com\/uk\/company\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">get in touch with us<\/a>.<\/p>\n\n\n\n<div class=\"layout-twelve wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Activate Trusted Data Everywhere<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Introducing Data 360 \u2014 the next evolution of Data Cloud. Make all your enterprise data ready for action without moving it.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/uk\/data\/\">Find out more<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-twelve.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Inside most organisations, this same paradox exists. We are sitting on more data, more signals, and more models than ever before, yet confidence in decision-making feels fragile at times.<\/p>\n","protected":false},"author":288,"featured_media":10302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"69e217f08337036cfeedc57c","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[442,476,11,4,75],"sf_content_type":[],"coauthors":[576],"class_list":["post-13404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-agentforce","sf_topic-data","sf_topic-data-culture","sf_topic-sales","sf_topic-service"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Friction of the Fragmented Enterprise - Salesforce<\/title>\n<meta name=\"description\" content=\"We are sitting on more data, more signals, and more models than ever before, yet confidence in decision-making feels fragile at times.Inside most organisations, this same paradox exists. We are sitting on more data, more signals, and more models than ever before, yet confidence in decision-making feels fragile at times.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Friction of the Fragmented Enterprise\" \/>\n<meta property=\"og:description\" content=\"Inside most organisations, this same paradox exists. We are sitting on more data, more signals, and more models than ever before, yet confidence in decision-making feels fragile at times.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-17T11:23:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T11:23:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/05\/Screenshot-2024-05-10-at-14.52.02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1174\" \/>\n\t<meta property=\"og:image:height\" content=\"658\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jasmine Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jasmine Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/35d10e3f9390f75317d57c6994095550\"}],\"headline\":\"The Friction of the Fragmented Enterprise\",\"datePublished\":\"2026-04-17T11:23:45+00:00\",\"dateModified\":\"2026-04-17T11:23:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/\"},\"wordCount\":549,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/05\/Screenshot-2024-05-10-at-14.52.02.png\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/\",\"name\":\"The Friction of the Fragmented Enterprise - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/05\/Screenshot-2024-05-10-at-14.52.02.png\",\"datePublished\":\"2026-04-17T11:23:45+00:00\",\"dateModified\":\"2026-04-17T11:23:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/dcc5d72b477aa95a7ba34ba32516f89a\"},\"description\":\"We are sitting on more data, more signals, and more models than ever before, yet confidence in decision-making feels fragile at times.Inside most organisations, this same paradox exists. We are sitting on more data, more signals, and more models than ever before, yet confidence in decision-making feels fragile at times.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/05\/Screenshot-2024-05-10-at-14.52.02.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/05\/Screenshot-2024-05-10-at-14.52.02.png\",\"width\":1174,\"height\":658},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/eu\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Friction of the Fragmented Enterprise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/eu\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/35d10e3f9390f75317d57c6994095550\",\"name\":\"Jasmine Arora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/b08b125935741b4a48273eef71192a16\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2026\/04\/jasmine-arora.png?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2026\/04\/jasmine-arora.png?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Jasmine Arora\"},\"description\":\"Jasmine Arora is an Insurance Industry Advisor in UKI with 28 years experience in Technology and Financial services. Prior to Salesforce she held senior leadership roles at AXA XL and Google Cloud. At AXA XL she built and scaled strategic AI and data partnerships in their B2B Digital Commercial Insurance platform. At Google Cloud she led Sales to Capital Markets clients delivering large scale cloud and AI transformation programmes\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/author\/jasmine-arora\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Friction of the Fragmented Enterprise - Salesforce","description":"We are sitting on more data, more signals, and more models than ever before, yet confidence in decision-making feels fragile at times.Inside most organisations, this same paradox exists. We are sitting on more data, more signals, and more models than ever before, yet confidence in decision-making feels fragile at times.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/","og_locale":"en_GB","og_type":"article","og_title":"The Friction of the Fragmented Enterprise","og_description":"Inside most organisations, this same paradox exists. We are sitting on more data, more signals, and more models than ever before, yet confidence in decision-making feels fragile at times.","og_url":"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/","og_site_name":"Salesforce","article_published_time":"2026-04-17T11:23:45+00:00","article_modified_time":"2026-04-17T11:23:46+00:00","og_image":[{"width":1174,"height":658,"url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/05\/Screenshot-2024-05-10-at-14.52.02.png","type":"image\/png"}],"author":"Jasmine Arora","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jasmine Arora","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/35d10e3f9390f75317d57c6994095550"}],"headline":"The Friction of the Fragmented Enterprise","datePublished":"2026-04-17T11:23:45+00:00","dateModified":"2026-04-17T11:23:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/"},"wordCount":549,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/05\/Screenshot-2024-05-10-at-14.52.02.png","inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/","url":"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/","name":"The Friction of the Fragmented Enterprise - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/05\/Screenshot-2024-05-10-at-14.52.02.png","datePublished":"2026-04-17T11:23:45+00:00","dateModified":"2026-04-17T11:23:46+00:00","author":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/dcc5d72b477aa95a7ba34ba32516f89a"},"description":"We are sitting on more data, more signals, and more models than ever before, yet confidence in decision-making feels fragile at times.Inside most organisations, this same paradox exists. We are sitting on more data, more signals, and more models than ever before, yet confidence in decision-making feels fragile at times.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/#primaryimage","url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/05\/Screenshot-2024-05-10-at-14.52.02.png","contentUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/05\/Screenshot-2024-05-10-at-14.52.02.png","width":1174,"height":658},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/eu\/blog\/the-friction-of-the-fragmented-enterprise\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/eu\/blog\/"},{"@type":"ListItem","position":2,"name":"The Friction of the Fragmented Enterprise"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#website","url":"https:\/\/www.salesforce.com\/eu\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/eu\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/35d10e3f9390f75317d57c6994095550","name":"Jasmine Arora","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/b08b125935741b4a48273eef71192a16","url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2026\/04\/jasmine-arora.png?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2026\/04\/jasmine-arora.png?w=150&h=150&crop=1","width":"150","height":"150","caption":"Jasmine Arora"},"description":"Jasmine Arora is an Insurance Industry Advisor in UKI with 28 years experience in Technology and Financial services. Prior to Salesforce she held senior leadership roles at AXA XL and Google Cloud. At AXA XL she built and scaled strategic AI and data partnerships in their B2B Digital Commercial Insurance platform. At Google Cloud she led Sales to Capital Markets clients delivering large scale cloud and AI transformation programmes","url":"https:\/\/www.salesforce.com\/eu\/blog\/author\/jasmine-arora\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2024\/05\/Screenshot-2024-05-10-at-14.52.02.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/eu\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/13404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/users\/288"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/comments?post=13404"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/13404\/revisions"}],"predecessor-version":[{"id":13409,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/13404\/revisions\/13409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/media\/10302"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/media?parent=13404"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/sf_topic?post=13404"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/sf_content_type?post=13404"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/coauthors?post=13404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}