{"id":13513,"date":"2026-06-22T13:03:28","date_gmt":"2026-06-22T13:03:28","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=13513"},"modified":"2026-06-22T13:56:32","modified_gmt":"2026-06-22T13:56:32","slug":"the-rise-of-the-agentic-marketer","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/the-rise-of-the-agentic-marketer\/","title":{"rendered":"The Rise of the Agentic Marketer: Why the Future of Content Creation Needs More Humanity, Not Less"},"content":{"rendered":"\n<p id=\"h-marketing-is-entering-a-new-era\">Marketing is entering a new era.<\/p>\n\n\n\n<p>Thanks to Agentic AI, content can now be generated, optimized, personalized, and distributed at unprecedented speed.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.salesforce.com\/eu\/agentforce\/\">Agentforce<\/a> and <a href=\"https:\/\/www.salesforce.com\/eu\/slack\/\">Slack AI<\/a>, we are moving beyond automation into something much bigger:<\/p>\n\n\n\n<p>The rise of the <a href=\"https:\/\/www.salesforce.com\/eu\/agentforce\/agentic-enterprise\/\">Agentic Enterprise<\/a>.<\/p>\n\n\n\n<p>But as machines become increasingly capable of creating content, one question becomes more important than ever.<\/p>\n\n\n\n<p><strong>What remains uniquely human?<\/strong><\/p>\n\n\n\n<p>The answer isn&#8217;t technology.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It&#8217;s creativity.<\/li>\n\n\n\n<li>It&#8217;s empathy.<\/li>\n\n\n\n<li>It&#8217;s judgment.<\/li>\n\n\n\n<li>It&#8217;s purpose.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-rise-of-the-agentic-marketer\"><strong>The Rise of the Agentic Marketer<\/strong><\/h2>\n\n\n\n<p>For decades, marketers were builders.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We created campaigns.<\/li>\n\n\n\n<li>Produced content.<\/li>\n\n\n\n<li>Managed channels.<\/li>\n\n\n\n<li>Executed journeys.<\/li>\n<\/ul>\n\n\n\n<p>Tomorrow&#8217;s marketers will orchestrate intelligent ecosystems.<\/p>\n\n\n\n<p>According to Salesforce&#8217;s <a href=\"https:\/\/www.salesforce.com\/eu\/marketing\/resources\/state-of-marketing-report\/\">State of Marketing<\/a> report, high-performing marketing teams are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2.8x more likely to use AI across the customer lifecycle.<\/li>\n\n\n\n<li>3.3x more likely to unify customer data.<\/li>\n\n\n\n<li>Significantly more likely to deliver personalized experiences at scale.<\/li>\n<\/ul>\n\n\n\n<p>The role of marketing is evolving. And so must marketers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-slack-the-new-digital-headquarters-for-humans-and-agents\"><strong>Slack: The New Digital Headquarters for Humans and Agents<\/strong><\/h2>\n\n\n\n<p>Work itself is changing.<\/p>\n\n\n\n<p>Slack is no longer simply a collaboration tool. It is becoming the conversational interface for the Agentic Enterprise.<\/p>\n\n\n\n<p>With Slack AI, teams can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Summarize conversations.<\/li>\n\n\n\n<li>Surface knowledge instantly.<\/li>\n\n\n\n<li>Reduce information overload.<\/li>\n\n\n\n<li>Accelerate decisions.<\/li>\n<\/ul>\n\n\n\n<p>But perhaps even more exciting are Slack Skills.<\/p>\n\n\n\n<p>As AI agents become part of our daily workflows, Slack will enable agents and humans to collaborate side by side.<\/p>\n\n\n\n<p>Imagine the following.<\/p>\n\n\n\n<p>A campaign manager asking Slack to generate a brief. A content creator receiving recommendations based on customer data. A sales team automatically receiving account insights. Or an AI agent coordinating next best actions across teams.<\/p>\n\n\n\n<p>Less searching. Less admin.<\/p>\n\n\n\n<p>More creativity. More thinking. More human connection.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-gives-us-time-back-what-we-do-with-it-matters\"><strong>AI Gives Us Time Back. What We Do With It Matters.<\/strong><\/h2>\n\n\n\n<p>Agentic AI will not replace marketers. It will elevate them.<\/p>\n\n\n\n<p>By automating repetitive tasks, marketers gain back their most precious resource: <\/p>\n\n\n\n<p>Time.<\/p>\n\n\n\n<p>And with time comes the opportunity to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Think strategically.<\/li>\n\n\n\n<li>Build stronger relationships.<\/li>\n\n\n\n<li>Tell better stories.<\/li>\n\n\n\n<li>Focus on creativity and innovation.<\/li>\n<\/ul>\n\n\n\n<p>As leaders, the question is no longer: &#8220;How much content can we produce?&#8221;<\/p>\n\n\n\n<p>But rather: &#8220;How much value can we create?&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-future-content-creator\"><strong>The Future Content Creator<\/strong><\/h2>\n\n\n\n<p>The content creator of tomorrow will look very different.<\/p>\n\n\n\n<p>Not because AI will replace creativity. But because creativity itself will evolve.<\/p>\n\n\n\n<p>Tomorrow&#8217;s creators will need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emotional intelligence.<\/li>\n\n\n\n<li>Strategic thinking.<\/li>\n\n\n\n<li>Curiosity.<\/li>\n\n\n\n<li>Storytelling capabilities.<\/li>\n\n\n\n<li>Ethical judgment.<\/li>\n<\/ul>\n\n\n\n<p>In other words, they will become part technologist, part strategist, and part storyteller.<\/p>\n\n\n\n<p>And perhaps most importantly, they will become curators of meaning.<\/p>\n\n\n\n<p>Because while AI can generate infinite content, only humans can create connection.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-new-era-for-content-experiences\"><strong>A New Era for Content Experiences<\/strong><\/h2>\n\n\n\n<p>With Salesforce&#8217;s acquisition of Contentful, we&#8217;re seeing another signal of where marketing is heading.<\/p>\n\n\n\n<p>Toward composable, flexible, and intelligent content ecosystems and experiences that adapt in real time where content is contextual, personalized, and connected.<\/p>\n\n\n\n<p>And towards a future where technology remains an enabler, not the destination.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-new-cmo-mandate\"><strong>The New CMO Mandate<\/strong><\/h2>\n\n\n\n<p>The next generation of CMOs will not be measured by the volume of content their organizations produce.<\/p>\n\n\n\n<p>They will be measured by their ability to combine:<\/p>\n\n\n\n<p>\u2192 Agentic AI.<br>\u2192 Human creativity.<br>\u2192 Purpose-driven leadership.<\/p>\n\n\n\n<p>The CMO of tomorrow will become:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An ecosystem architect.<\/li>\n\n\n\n<li>A culture shaper.<\/li>\n\n\n\n<li>A storyteller.<\/li>\n\n\n\n<li>A champion of ethical AI.<\/li>\n<\/ul>\n\n\n\n<p>And above all, a leader who understands that technology amplifies humanity. Not replaces it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thought\"><strong>Final Thought<\/strong><\/h2>\n\n\n\n<p>As AI becomes the next content creator, purpose becomes the editor.<\/p>\n\n\n\n<p>Because in a world where machines can generate almost anything, our greatest competitive advantage will not be intelligence.<\/p>\n\n\n\n<p>It will be imagination. Not automation.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;The future belongs to leaders who combine AI with empathy, automation with creativity, and intelligence with purpose.&#8221;<\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fthe-rise-of-the-agentic-marketer%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=The%20Rise%20of%20the%20Agentic%20Marketer%3A%20Why%20the%20Future%20of%20Content%20Creation%20Needs%20More%20Humanity%2C%20Not%20Less\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=The%20Rise%20of%20the%20Agentic%20Marketer%3A%20Why%20the%20Future%20of%20Content%20Creation%20Needs%20More%20Humanity%2C%20Not%20Less&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fthe-rise-of-the-agentic-marketer%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fthe-rise-of-the-agentic-marketer%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"The Rise of the Agentic Marketer: Why the Future of Content Creation Needs More Humanity, Not Less\" https:\/\/www.salesforce.com\/eu\/blog\/the-rise-of-the-agentic-marketer\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Because marketing with purpose isn&#8217;t about creating more content. It&#8217;s about creating more meaning.<\/p>\n\n\n\n<p>Because the future isn&#8217;t Human versus AI.<\/p>\n\n\n\n<p>It&#8217;s Human + AI + Purpose.<\/p>\n\n\n<aside class=\"contextual-driver has-text-align-left\">\n\t<header>\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tDiscover more\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>\ud83d\udd39\u00a0Explore how\u00a0<a href=\"https:\/\/www.salesforce.com\/eu\/agentforce\/\"><strong>Agentforce<\/strong><\/a>\u00a0is shaping the Agentic Enterprise<br>\ud83d\udd39\u00a0Discover how <a href=\"https:\/\/www.salesforce.com\/eu\/slack\/\"><strong>Slack AI<\/strong><\/a> and Slack Skills are redefining collaboration<br>\ud83d\udd39\u00a0Discover how\u00a0<a href=\"https:\/\/www.salesforce.com\/eu\/data\/\"><strong>Data<\/strong> <strong>360<\/strong><\/a>\u00a0enables AI-powered personalization at scale<br>\ud83d\udd39\u00a0Understand how\u00a0<a href=\"https:\/\/www.salesforce.com\/eu\/artificial-intelligence\/trusted-ai\/\"><strong>Trusted AI at Salesforce<\/strong>\u00a0<\/a>ensures innovation is built on transparency and responsibility<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/category\/podcasts\/\" target=\"_blank\">\n\t\t\t\t<span>And the Spotlight Podcast<\/span>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\"><path d=\"M13.92 5.38a1 1 0 0 0 0-.76.9.9 0 0 0-.17-.26.3.3 0 0 0 0-.07l-4-4a1 1 0 0 0-1.46 1.42L10.59 4H1.07a1 1 0 0 0 0 2h9.52l-2.3 2.29a1 1 0 0 0 0 1.42 1 1 0 0 0 1.42 0l4-4a.3.3 0 0 0 0-.07.9.9 0 0 0 .21-.26\" \/><\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-evergreen\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png\"\n\t\talt=\"Illustration of evergreen\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n","protected":false},"excerpt":{"rendered":"<p>Marketing with Purpose | By Vanessa Gentile, Head of Marketing, Salesforce Switzerland<\/p>\n","protected":false},"author":757,"featured_media":13518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"123458389452908934829393","post_meta_title":"","ai_synopsis":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":true},"sf_topic":[251,229,10],"sf_content_type":[437],"coauthors":[137],"class_list":["post-13513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-ai","sf_topic-content-marketing","sf_topic-marketing","sf_content_type-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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