{"id":13603,"date":"2026-08-26T08:09:26","date_gmt":"2026-08-26T08:09:26","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=13603"},"modified":"2026-08-26T08:09:27","modified_gmt":"2026-08-26T08:09:27","slug":"technology-isnt-your-biggest-ai-challenge-leadership-is","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/technology-isnt-your-biggest-ai-challenge-leadership-is\/","title":{"rendered":"Technology Isn&#8217;t Your Biggest AI Challenge &#8211; Leadership Is"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Every executive I speak with is asking a version of the same question:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;How do we become an AI-powered organization?&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The conversation usually starts with technology.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which platform should we choose?<\/li>\n\n\n\n<li>Which AI models should we deploy?<\/li>\n\n\n\n<li>Which use cases should we prioritize?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But after dozens of conversations with executives across industries, I&#8217;ve come to a different conclusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technology is rarely the biggest obstacle &#8211; Leadership is.<\/p>\n\n\n\n<h2 id=\"h-the-transformation-gap\" class=\"wp-block-heading\"><strong>The Transformation Gap<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One observation kept surfacing while developing an executive transformation playbook for the Agentic Enterprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations don&#8217;t struggle because AI isn&#8217;t capable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They struggle because transformation is treated as an IT project instead of a leadership journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s a profound difference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deploying AI is relatively straightforward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Changing how people work, decide, trust, and collaborate is not.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Agentic Enterprise Changes More Than Technology<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce describes the evolution from assistants to autonomous agents as the emergence of the <a href=\"https:\/\/www.salesforce.com\/eu\/agentforce\/agentic-enterprise\/\"><strong>Agentic Enterprise<\/strong> <\/a>\u2014 where humans and governed AI agents work together across the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That changes much more than productivity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It changes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how leaders make decisions<\/li>\n\n\n\n<li>how teams collaborate<\/li>\n\n\n\n<li>how customers interact with brands<\/li>\n\n\n\n<li>and ultimately how organizations create value<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The organizations that succeed won&#8217;t simply deploy more AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They will rethink how work itself is designed.<\/p>\n\n\n<aside class=\"contextual-driver has-text-align-left\">\n\t<header>\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tBecome an Agentic Enterprise\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Talk to us to learn more about the Agentic Enterprise and how we can help you shape it.<\/p>\t<\/div>\n\t\t\t<img class=\"tidbit img-bar-chart\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/eu\/blog\/wp-content\/client-mu-plugins\/salesforce-shared\/assets\/images\/article-tidbit-bar-chart-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/eu\/blog\/wp-content\/client-mu-plugins\/salesforce-shared\/assets\/images\/article-tidbit-bar-chart-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/eu\/blog\/wp-content\/client-mu-plugins\/salesforce-shared\/assets\/images\/article-tidbit-bar-chart-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/client-mu-plugins\/salesforce-shared\/assets\/images\/article-tidbit-bar-chart-large@1x.png\"\n\t\talt=\"Illustration of bar-chart\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Leadership Comes Before Technology<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One principle consistently emerged from my executive conversations:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Leadership evolution must precede technology evolution.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why? Because AI amplifies existing behaviors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If an organization lacks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>trust<\/li>\n\n\n\n<li>clarity<\/li>\n\n\n\n<li>collaboration<\/li>\n\n\n\n<li>accountability<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">AI simply scales those challenges faster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technology amplifies culture. It doesn&#8217;t create it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Real Unit of Transformation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most organizations measure AI success in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>hours saved<\/li>\n\n\n\n<li>costs reduced<\/li>\n\n\n\n<li>productivity gained<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These metrics matter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But I believe they miss the bigger question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What do people do with the time AI gives back?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do they spend more time:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>with customers?<\/li>\n\n\n\n<li>thinking strategically?<\/li>\n\n\n\n<li>creating?<\/li>\n\n\n\n<li>mentoring?<\/li>\n\n\n\n<li>innovating?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If not, have we really transformed anything?<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">One of the strongest principles in the playbook is that reclaimed time is the true unit of transformation value.<\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Ftechnology-isnt-your-biggest-ai-challenge-leadership-is%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Technology%20Isn%E2%80%99t%20Your%20Biggest%20AI%20Challenge%20%E2%80%93%20Leadership%20Is\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Technology%20Isn%E2%80%99t%20Your%20Biggest%20AI%20Challenge%20%E2%80%93%20Leadership%20Is&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Ftechnology-isnt-your-biggest-ai-challenge-leadership-is%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewbox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Ftechnology-isnt-your-biggest-ai-challenge-leadership-is%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Technology Isn&#8217;t Your Biggest AI Challenge &#8211; Leadership Is\" https:\/\/www.salesforce.com\/eu\/blog\/technology-isnt-your-biggest-ai-challenge-leadership-is\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Adoption Is the Real KPI<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many organizations celebrate deployment. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Few measure adoption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there is an important distinction. An AI solution that nobody uses creates no value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Transformation happens when people trust the technology enough to make it part of their daily work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why adoption, not activation, is the real milestone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Future Leader<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The playbook led me to one conclusion that continues to stay with me:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is likely the last generation of leaders who will lead only people. The next generation will lead <strong>people and AI agents together<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That requires new capabilities, not only technical literacy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Capabilities such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>curiosity<\/li>\n\n\n\n<li>empathy<\/li>\n\n\n\n<li>judgment<\/li>\n\n\n\n<li>adaptability<\/li>\n\n\n\n<li>ethical leadership<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Because while AI may generate answers, leaders must still ask the right questions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketing With Purpose<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As Head of Marketing at Salesforce Switzerland, entrepreneur, and mental trainer, I don&#8217;t believe AI is changing what leadership is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I believe it&#8217;s revealing what leadership has always been.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Helping people navigate uncertainty. Creating trust. Giving meaning to change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technology may accelerate transformation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But leadership determines whether transformation succeeds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thought<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The organizations that thrive in the Agentic Era won&#8217;t necessarily be the first to deploy AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;ll be the first to help their people embrace it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because becoming an Agentic Enterprise isn&#8217;t a technology project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a leadership journey.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Technology enables transformation. Leadership makes it real<\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Ftechnology-isnt-your-biggest-ai-challenge-leadership-is%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Technology%20Isn%E2%80%99t%20Your%20Biggest%20AI%20Challenge%20%E2%80%93%20Leadership%20Is\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Technology%20Isn%E2%80%99t%20Your%20Biggest%20AI%20Challenge%20%E2%80%93%20Leadership%20Is&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Ftechnology-isnt-your-biggest-ai-challenge-leadership-is%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewbox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Ftechnology-isnt-your-biggest-ai-challenge-leadership-is%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Technology Isn&#8217;t Your Biggest AI Challenge &#8211; Leadership Is\" https:\/\/www.salesforce.com\/eu\/blog\/technology-isnt-your-biggest-ai-challenge-leadership-is\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n<aside class=\"contextual-driver has-text-align-left\">\n\t<header>\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tDiscover more\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>\ud83d\udd39 Explore how <strong><a href=\"https:\/\/www.salesforce.com\/eu\/agentforce\/\">Agentforce<\/a><\/strong> helps organizations become Agentic Enterprises.<br>\ud83d\udd39 Learn more about <strong>Salesforce Customer 360<\/strong> and <strong><a href=\"https:\/\/www.salesforce.com\/eu\/data\/\">Data 360<\/a><\/strong>.<br>\ud83d\udd39 Discover Salesforce&#8217;s <strong><a href=\"https:\/\/www.salesforce.com\/eu\/artificial-intelligence\/trusted-ai\/\">Trusted AI<\/a><\/strong> approach to responsible innovation.<br>\ud83d\udd39 Start the conversation with one simple question: <strong>Are we preparing our technology&#8230; or our people?<\/strong><\/p><p><strong>Continue the conversation on my Salesforce Thought Leadership Hub:<\/strong><\/p><p>\ud83d\udcd6 Read my latest\u00a0<strong>Marketing With 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