{"id":1494,"date":"2020-07-13T20:44:00","date_gmt":"2023-09-04T20:44:27","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1494"},"modified":"2023-11-03T19:33:45","modified_gmt":"2023-11-03T19:33:45","slug":"how-henkel-mars-and-el-al-are-using-data-analytics","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/how-henkel-mars-and-el-al-are-using-data-analytics\/","title":{"rendered":"How Henkel, Mars & El Al Are Using Analytics for a Digital-First Future"},"content":{"rendered":"\n

The digital-first future is no longer a buzzword or a hypothesis: it\u2019s reality. And with customers doing more and more of their business online \u2014 through choice as well as circumstance \u2014 it\u2019s easy to see why. <\/p>\n\n\n\n

But there\u2019s a big difference between talking the talk and actually walking the walk. To have real visibility over your operations and a complete, joined-up view of the customer, businesses need sophisticated data analytics they can trust. That\u2019s rarer than most realise. <\/p>\n\n\n\n

So for our first ever fully online Salesforce Live: EMEA<\/a> event, we spoke to Henkel, Mars and El Al, three global organisations blazing the trail in data and analytics to see how they\u2019re leading the way in the digital-first future. <\/p>\n\n\n\n

How Henkel is using data analytics to evolve<\/b><\/h2>\n\n\n\n

Henkel is a chemical and consumer goods company with 144 years of success behind them, recognised by the World Economic Forum as an Industry 4.0<\/a> leader. Wolfgang Weber, Henkel\u2019s Head of International Engineering and Digital Transformation, explained why, during COVID-19, real-time data accessibility has become even more critical. <\/p>\n\n\n\n

At Henkel, operational statuses, sustainability, quality checks, and health statuses are all available immediately through massive sensors on their manufacturing lines. <\/p>\n\n\n\n

\u201cThrough our platforms, we are still able to remotely control what’s going on, to manage the volatility that we see across our categories and portfolio in the market, and to steer all the availability of operations to serve our clients. I\u2019m proud to say we managed with almost zero interruptions through the entire process.\u201d<\/p>\n\n\n\n

Henkel used to have a more descriptive, reactive approach to data. But since adopting Tableau<\/a> and leveraging the platform\u2019s visualisation and analytics capabilities, they\u2019ve built a 360-degree view of their customers and operations and have moved to a more predictive approach.<\/p>\n\n\n\n

\u201cWe built up a scalable ecosystem connecting all our factories around the globe in real time,\u201d Weber explains. <\/p>\n\n\n\n

Henkel blends raw transactional data from its ERP system with operational data from its plants, running specific analytics according to its production planning system. And it\u2019s only just getting started too, with a rich pipeline of further applications that will eventually be plugged into the system.<\/p>\n\n\n\n

In fact, it\u2019s even installed digital SPOCs [single points of contact] in each and every facility and production cluster as well, so as not to lose visibility over what’s happening on the ground.<\/p>\n\n\n\n

\u201cWe connect with the factories and the shop floors on a regular basis to ensure this approach cascades through the entire organisation, and vice versa: not top-down or bottom-up, it\u2019s bi-directional. Data flowing freely is a huge part of Industry 4.0.\u201d <\/p>\n\n\n\n

Rethinking the rules of data integration and BI analytics at Mars<\/b><\/h2>\n\n\n\n

Mars, Incorporated is not just a consumer goods giant that produces delicious treats, food and Petcare products. They\u2019re also at the cutting edge when it comes to employing new technologies whilst also investing in Associates. Amitabh Apte, Global Director of Digital Data and Analytics told us that data integration is an integral part of the future at Mars.<\/p>\n\n\n\n

\u201cWe\u2019re embracing digital now faster than ever before, building capabilities that enable faster, more relevant consumer and business insights that drive value. We\u2019re trying to reach customers across every touchpoint and to do that we have to re-assess the traditional rules of data integration and BI analytics.\u201d<\/p>\n\n\n\n

\u201cThat means real-time data analysis and democratised, on-demand access to it. It means proactively creating data assets with actionable insight before a team even knows they need it.<\/p>\n\n\n\n

\u201cThe next-gen organisations are the ones doing that: not reacting and responding but building strong momentum for data & analytics usage to think proactively about how data as an asset will help us make the best decisions in the future.\u201d<\/p>\n\n\n\n

\u201cFor Mars, we continue to evolve new ways of working and thinking, such as User Centricity and Design Thinking for strategic initiatives to make sure we challenge each other by keeping our end-user at the heart of decision-making.<\/p>\n\n\n\n

\u201cThen it\u2019s simply leveraging the tools and getting the results, which almost happens on autopilot. Because once you put the building blocks in place \u2014 like the APIs, the data services, the data lake, the analytics, the dashboards, and building data as an asset \u2014 it\u2019s simple. And the more and more you iterate, the more automation and re-usability kick in, and start to do the work for you.\u201d<\/p>\n\n\n\n

Agility and data-driven decision-making in a crisis<\/b><\/h2>\n\n\n\n

Ido Biger is in charge of data engineering and data science at El Al, Israel\u2019s flagship airline, established in 1948. Data has always been integral to their operation but it\u2019s become even more important as the pandemic wrought havoc on the industry.<\/p>\n\n\n\n

Currently, El Al is only operating emergency flights and cargo flights, so the cargo team having access to all the data they need \u2014 financial records, cash flow, commerce etc \u2014 is critical.<\/p>\n\n\n\n

\u201cWe chose Tableau for the ease of combining and unifying separate sources that were never previously combined\u2014customer satisfaction, performance, predictive maintenance etc. It allowed us to come up with a rapid approach, and the self-service platform meant we could easily make our own data products.\u201d<\/p>\n\n\n\n

One such product is the on-time flight performance dashboard. It combines data from 12 different sources and displays it in a joined-up, intuitive UI that immediately lets them analyse all their cargo and commercial flights, down to the finest details (like how tolerance for delays differs from airport to airport, and why business travellers tend to be more relaxed on their return flights than when outbound). <\/p>\n\n\n\n

\u201cBy combining the data sources, Tableau lets you understand that so easily. In this time the most important thing is to build data products fast so we can know if we\u2019re on the right track, and focus efforts on what\u2019s most valuable,\u201d Biger explained.<\/p>\n\n\n\n

The digital-first future is now<\/b><\/h2>\n\n\n\n

Trailblazers like Henkel, Mars and El Al are using data analytics to navigate the current crisis and plan for the future. But the opportunity to do just the same is just as real for every other kind of enterprise. <\/p>\n\n\n\n

Watch their stories, and many more, from Salesforce Live: EMEA<\/a> to find out what the cutting edge looks like and what you need to get there. <\/p>\n\n\n\n

\"\"\/<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

In conversation with 3 global organisations blazing the trail in data & analytics to see how they lead the way in the digital-first future.<\/p>\n","protected":false},"author":1,"featured_media":1496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"44dae67972214a5e867770f83c294b1e","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[102,143,54,11,72],"sf_content_type":[],"coauthors":[16],"class_list":["post-1494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-business-as-a-platform-for-change","sf_topic-analytics","sf_topic-communications","sf_topic-data-culture","sf_topic-it"],"yoast_head":"\nHow Henkel, Mars & El Al Are Using Analytics for a Digital-First Future - Salesforce<\/title>\n<meta name=\"description\" content=\"In conversation with 3 global organisations blazing the trail in data & analytics to see how they lead the way in the digital-first future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/how-henkel-mars-and-el-al-are-using-data-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Henkel, Mars & El Al Are Using Analytics for a Digital-First Future\" \/>\n<meta property=\"og:description\" content=\"In conversation with 3 global organisations blazing the trail in data & analytics to see how they lead the way in the digital-first future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/how-henkel-mars-and-el-al-are-using-data-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-04T20:44:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-03T19:33:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/uk-pfm-blog-post3-blog-header-600x400-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Salesforce UK\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce UK\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/how-henkel-mars-and-el-al-are-using-data-analytics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/how-henkel-mars-and-el-al-are-using-data-analytics\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/33c8591ac1216f9740d1866229926a3e\"}],\"headline\":\"How Henkel, Mars & El Al Are Using Analytics for a Digital-First Future\",\"datePublished\":\"2023-09-04T20:44:27+00:00\",\"dateModified\":\"2023-11-03T19:33:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/how-henkel-mars-and-el-al-are-using-data-analytics\/\"},\"wordCount\":1052,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/how-henkel-mars-and-el-al-are-using-data-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/uk-pfm-blog-post3-blog-header-600x400-1.png\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/how-henkel-mars-and-el-al-are-using-data-analytics\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/how-henkel-mars-and-el-al-are-using-data-analytics\/\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/how-henkel-mars-and-el-al-are-using-data-analytics\/\",\"name\":\"How Henkel, Mars & El Al Are Using Analytics for a Digital-First Future - 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