{"id":1497,"date":"2022-03-11T20:44:00","date_gmt":"2023-09-04T20:44:29","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1497"},"modified":"2023-11-23T16:34:58","modified_gmt":"2023-11-23T16:34:58","slug":"verifying-salesforce-customer-data","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/verifying-salesforce-customer-data\/","title":{"rendered":"How HORNBACH Excels at Verifying Salesforce Customer Data"},"content":{"rendered":"\n<p>A Salesforce customer needed to increase the quality of its data and streamline sales administration tasks while verifying Salesforce customer data. Salesforce partners Nextview Consulting and Appsolutely, along with data specialists Company.info, came up with the perfect solution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>The importance of accuracy in verifying Salesforce customer data<\/b><\/h2>\n\n\n\n<p>Jaap Branderhorst, Managing Director at <a href=\"https:\/\/www.appsolutely.nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Appsolutely<\/a>, knew from his experience as a former Salesforce employee that having reliable data is critical. Yet, often, the data being provided by external sources would be too generic.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>You need to have detailed, localised data, especially in highly regulated industries.<\/p>\n<cite>Jaap Branderhorst<\/cite><\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fverifying-salesforce-customer-data%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=How%20HORNBACH%20Excels%20at%20Verifying%20Salesforce%20Customer%20Data\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=How%20HORNBACH%20Excels%20at%20Verifying%20Salesforce%20Customer%20Data&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fverifying-salesforce-customer-data%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fverifying-salesforce-customer-data%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"How HORNBACH Excels at Verifying Salesforce Customer Data\" https:\/\/www.salesforce.com\/eu\/blog\/verifying-salesforce-customer-data\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>It was while he was working as a Program Architect at Salesforce that Jaap met Henk-Jaap Sanders, Partner Manager of <a href=\"https:\/\/companyinfo.nl\/\" target=\"_blank\" rel=\"noopener\">Company.info<\/a>. It became clear that the data Henk-Jaap\u2019s company provided would be beneficial to every customer, not just the one he was working with at the time. That\u2019s when the seed was planted, and shortly after Jaap started Appsolutely, the partnership with Company.info began.<\/p>\n\n\n\n<p>This collaboration produced the <a href=\"https:\/\/companyinfo.nl\/plugins-en-integraties\/salesforce-plugin-english-version\/\" target=\"_blank\" rel=\"noopener\">Company.info App for Salesforce<\/a>. It combines Appsolutely\u2019s Salesforce expertise and Company.info\u2019s data knowledge to give users the quality data they need while integrating seamlessly into existing workflows and verifying Salesforce customer data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>A DIY chain\u2019s need for higher-quality data<\/b><\/h2>\n\n\n\n<p>Family-owned business <a href=\"https:\/\/www.hornbach.nl\/\" target=\"_blank\" rel=\"noopener\">HORNBACH<\/a> is a Dutch construction market that offers its clients: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">An assortment of more than 120,000 products<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">A best-price guarantee<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Advice from orientation to realisation that turns every handyman into a professional <\/span> <\/li>\n<\/ul>\n\n\n\n<p>Part of the company\u2019s customer base is made up of self-employed trade professionals and other construction-related business customers. HORNBACH\u2019s <a href=\"https:\/\/www.hornbach.nl\/profiservice\/\" target=\"_blank\" rel=\"noopener\">ProfiService<\/a> is an exclusive construction professional service just for them. <\/p>\n\n\n\n<p>A package of services for construction professionals, ProfiService includes benefits like an extended returns policy, a dedicated point of contact, and credit facilities so customers can purchase on account. For busy professional customers, the time and money they save through ProfiService is invaluable. <\/p>\n\n\n\n<p>HORNBACH decided to work with <a href=\"https:\/\/nextviewconsulting.com\/\" target=\"_blank\" rel=\"noopener\">Nextview Consulting<\/a>, a Salesforce partner with a design-led approach that holds the focus on what adds value, to take on the challenge of implementing ProfiService. <\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>It was quite a complex project, not a straightforward Sales Cloud implementation. They had confidence in us to be able to deliver multiple, complex functions.<\/p>\n<cite>Lars Klumpes<\/cite><\/blockquote>\n<span class=\"citation-role\">Nextview Sales Director<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fverifying-salesforce-customer-data%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=How%20HORNBACH%20Excels%20at%20Verifying%20Salesforce%20Customer%20Data\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=How%20HORNBACH%20Excels%20at%20Verifying%20Salesforce%20Customer%20Data&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fverifying-salesforce-customer-data%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fverifying-salesforce-customer-data%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"How HORNBACH Excels at Verifying Salesforce Customer Data\" https:\/\/www.salesforce.com\/eu\/blog\/verifying-salesforce-customer-data\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>With Salesforce, HORNBACH can onboard professional trade customers and set up their ProfiService accounts. However, the organisation was looking for a way to streamline its onboarding process, tightening data integrity and speeding up work processes at the same time.<\/p>\n\n\n\n<p>As part of the overall project, Nextview implemented the <a href=\"https:\/\/org62.my.salesforce.com\/sfc\/p\/000000000062\/a\/3y000000Rivr\/bxnTmgb01OMhUhXSZ4pumuJAQYXyQ.fPdnV7e9jKcXE\" target=\"_blank\" rel=\"noopener\">Company.info App<\/a> for Salesforce. This has made the onboarding process faster and more efficient for trade professionals and strengthened security around customer data and the GDPR.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Getting greater insights with Salesforce customer data<\/b><\/h2>\n\n\n\n<p>\u201cHORNBACH was aware of the size of the challenge they were facing,\u201d said Pieter Hendrikx, Industry Lead at Nextview and responsible Project Manager at Hornbach, \u201cthey knew they needed to undertake some serious digital transformation to enhance the customer journey, and that it would require multiple components in and out of the Salesforce platform.\u201d<\/p>\n\n\n\n<p>Nextview together with HORNBACH looked step-by-step at what the best solutions should look like, and it was developed with a combination of Salesforce and others from the Salesforce ecosystem. <\/p>\n\n\n\n<p>Profiservice took shape with Salesforce at its very heart, and the Company.info App was a part of that. <a href=\"https:\/\/www.youtube.com\/watch?v=6gexKCbag3w&amp;t=12s\" target=\"_blank\" rel=\"noopener\">The app works<\/a> in multiple industries across every Salesforce environment, from lead generation to onboarding, to sales and marketing, verifying Salesforce customer data with ease. Appsolutely and Company.info listened to HORNBACH\u2019s needs and optimised the app accordingly.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We see so many customers who have problems with incomplete and out-of-date information. They would like more information about their clients to help them make informed decisions.<\/p>\n<cite>Jacqueline Westerouen van Meeteren<\/cite><\/blockquote>\n<span class=\"citation-role\">Partner Manager CRM at Company.info<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fverifying-salesforce-customer-data%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=How%20HORNBACH%20Excels%20at%20Verifying%20Salesforce%20Customer%20Data\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=How%20HORNBACH%20Excels%20at%20Verifying%20Salesforce%20Customer%20Data&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fverifying-salesforce-customer-data%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fverifying-salesforce-customer-data%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"How HORNBACH Excels at Verifying Salesforce Customer Data\" https:\/\/www.salesforce.com\/eu\/blog\/verifying-salesforce-customer-data\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>And that\u2019s information HORNBACH gets from the app, with fully automated checks including chamber of commerce data, credit checks, IBAN number confirmation, and more. <\/p>\n\n\n\n<p>In terms of implementing the app, it was a point-and-click process, with no need for HORNBACH to build any code. Thanks to the combination of easy implementation and the recognisable Salesforce environment, they didn\u2019t need to look for another partner.<\/p>\n\n\n\n<p>\u201cIt was a fairly easy process for what was a quite complex implementation,\u201d said Jaap, \u201cAt Appsolutely we always try to put the newest Salesforce technology into our products, and as HORNBACH experienced, it\u2019s easy to implement and looks just like Salesforce!\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Saving time and money through automation<\/b><\/h2>\n\n\n\n<p>Thanks to the automated onboarding process, the app saves HORNBACH time on what was previously a laborious manual process, which in turn saves money. They have more detailed and up-to-date information at their fingertips. This makes it easier to make the right decisions about their customers \u2013 reducing the risk of human error.<\/p>\n\n\n\n<p>And having everything flowing through Salesforce makes processes simpler and user-friendly.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A lot of data nowadays is found across various software systems, and even on Google, but the Company.info App for Salesforce combines it all and pulls it into Salesforce.<\/p>\n<cite>Henk-Jaap Sanders<\/cite><\/blockquote>\n<span class=\"citation-role\">Company.info Partner Manager<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fverifying-salesforce-customer-data%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=How%20HORNBACH%20Excels%20at%20Verifying%20Salesforce%20Customer%20Data\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=How%20HORNBACH%20Excels%20at%20Verifying%20Salesforce%20Customer%20Data&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fverifying-salesforce-customer-data%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fverifying-salesforce-customer-data%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"How HORNBACH Excels at Verifying Salesforce Customer Data\" https:\/\/www.salesforce.com\/eu\/blog\/verifying-salesforce-customer-data\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>What\u2019s next for the app?<\/b><\/h2>\n\n\n\n<p>Appsolutely and Company.info are currently developing an app to support the complete KYC (<a href=\"https:\/\/trailhead.salesforce.com\/en\/content\/learn\/v\/modules\/customercentric-discovery-for-salesforce-partners\/know-your-customer-for-salesforce-partners\" target=\"_blank\" rel=\"noopener\">Know Your Customer<\/a>) process, which will give app users an even deeper understanding of their customer base and its needs. Curious about the app? You can find it in the <a href=\"https:\/\/appexchange.salesforce.com\/appxListingDetail?listingId=a0N3A00000FR4nwUAD\" target=\"_blank\" rel=\"noopener\">AppExchange.<\/a> <\/p>\n\n\n\n<p>Want to learn more about how you can develop an enterprise data strategy that puts customers front and centre? Follow this <a href=\"https:\/\/trailhead.salesforce.com\/en\/content\/learn\/modules\/data-architecture-planning\" target=\"_blank\" rel=\"noopener\">free training module<\/a> on Trailhead, Salesforce\u2019s online learning platform.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>Customer-Centric Data Strategies<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Use Trailhead to develop an enterprise data strategy that puts customers front and centre.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/data-architecture-planning?d=inc-blog-banner&#038;nc=7013y000002lQrAAAU\">Get Started<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/11\/blog-offer-trailhead.jpg\" class=\"attachment-full size-full\" alt=\"blog-offer-trailhead\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/11\/blog-offer-trailhead.jpg 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/11\/blog-offer-trailhead.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/11\/blog-offer-trailhead.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Company.info integrates seamlessly into Salesforce to enrich &#038; verify your customer data. Learn how HORNBACH is already reaping the benefits.<\/p>\n","protected":false},"author":1,"featured_media":1499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6436f8f209034094b833ac90f7a57dab","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[38,1,15,239,267,288,289],"sf_content_type":[],"coauthors":[207],"class_list":["post-1497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-success","sf_topic-digital-transformation","sf_topic-future-of-work","sf_topic-customer-stories","sf_topic-partner-apps-consulting","sf_topic-trailblazer","sf_topic-trailblazer-community"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How HORNBACH Excels at Verifying Salesforce Customer Data - Salesforce<\/title>\n<meta name=\"description\" content=\"Company.info integrates seamlessly into Salesforce to enrich &amp; verify your customer data. 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