{"id":1516,"date":"2022-04-26T20:44:00","date_gmt":"2023-09-04T20:44:52","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1516"},"modified":"2023-10-25T16:24:06","modified_gmt":"2023-10-25T16:24:06","slug":"better-business-process-management-for-sme","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/better-business-process-management-for-sme\/","title":{"rendered":"Optimising the Everyday: Small Business Process Management Tips"},"content":{"rendered":"\n

The traditional ways of managing business processes are changing. Increasingly organisations are connecting teams, streamlining tasks, looking at ways to drive productivity<\/a>, and reimagining how they work. Small business trends<\/a> show that modern technology empowers small businesses to be digital disrupters and people disrupters. In other words, the old SME playbook has been thrown out the window. <\/p>\n\n\n\n

Today\u2019s small business is employee-centric, data-driven, highly connected and ready to pivot at a moment\u2019s notice \u2013 and it\u2019s all starting with better business process management.<\/p>\n\n\n\n

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What is business process management?<\/b><\/h2>\n\n\n\n

Business process management (BPM) refers to the way companies organise their core business processes. Effectively, it\u2019s how they execute the everyday tasks that drive their business. Good business process management will enable SMEs to get the most out of their workforce<\/a>, data and technologies.<\/p>\n\n\n\n

On the other hand, poor business process management can lead to low productivity, uninformed decision-making, and subpar employee and customer experiences.<\/p>\n\n\n\n

How SMEs manage their regular processes can be the difference in whether they succeed in an increasingly competitive landscape or fall behind their competitors.<\/p>\n\n\n\n

Why business process management matters<\/b><\/h2>\n\n\n\n

SMEs must optimise their business process management to reach their full potential. Without a defined blueprint for accomplishing ongoing tasks, SMEs will have difficulty identifying where and how processes can be improved and will most likely be wasting precious time and resources at multiple points along the value chain.<\/p>\n\n\n\n

Additionally, poor business process management can lead to a poor employee experience (EX). This often results in frustrated workers and high employee churn rates. Considering the financial impact of lost productivity, recruiting new talent, customer dissatisfaction and making business-critical decisions not supported by data, poor process management can be very costly for SMEs.<\/p>\n\n\n\n

How small business process management is changing<\/b><\/h2>\n\n\n\n

The Small and Medium Business Trends report<\/a> reveals that today\u2019s SMEs are turbocharging their processes with new tech, the implementation of which has increased in the wake of the pandemic. The use of customer service software (+3%), email marketing software (+1%), collaboration tools (+2%), marketing automation (+4%) and eCommerce software (+3%) have all risen since August 2020.<\/p>\n\n\n\n

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The pandemic not only accelerated digitisation for SMEs but also for their customers. Today\u2019s digital-first customer expects seamless, connected processes, and small businesses are evolving to keep up. <\/p>\n\n\n\n

The new framework for efficient business process management focuses on \u2013 <\/p>\n\n\n\n