{"id":1545,"date":"2020-10-07T20:45:00","date_gmt":"2023-09-04T20:45:15","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1545"},"modified":"2023-11-03T13:47:30","modified_gmt":"2023-11-03T13:47:30","slug":"3-ingredients-of-success-with-pierre-marcolini","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/3-ingredients-of-success-with-pierre-marcolini\/","title":{"rendered":"3 Ingredients of Success with Pierre Marcolini"},"content":{"rendered":"\n

The COVID-19 crisis may have pushed us apart physically, but it\u2019s also motivated us to find new ways of staying engaged and connected \u2013 both with each other and with our wider communities. In an uncertain climate, communication and information are more important than ever.<\/p>\n\n\n\n

With this in mind, Salesforce hosted a series of virtual roundtables with business trailblazers from around the world. These sessions allowed participants to come together and share valuable insights on what to expect in the \u2018Never Normal\u2019, what might come next, and how businesses can overcome adversity to emerge stronger and more resilient than ever before.<\/p>\n\n\n\n

Renowned Belgian chocolatier Pierre Marcolini<\/a> joined one of the sessions hosted by Carmina Coenen, Belgium Deputy Country Leader, to share his essential ingredients for success and to explain how his business has navigated the crisis \u2013 all while leading a live tasting session of his finest chocolates.<\/p>\n\n\n\n

Courage is everything: How Pierre Marcolini delivers the sweet life<\/b><\/h2>\n\n\n\n

It\u2019s clear from both his product and his personality that Pierre Marcolini is a passionate person. The bubbly Belgian chocolatier has been in business for over 25 years, and if there\u2019s one thing that\u2019s driven him throughout the decades it\u2019s his obsession with quality.<\/p>\n\n\n\n

For Marcolini, setting the bar high means that while other chocolate makers are happy working with the \u201ccouverture chocolate\u201d they have on hand, he\u2019s busy exploring the globe to find the world\u2019s best cocoa beans. Marcolini is dedicated to ethical, sustainable production, and he\u2019s perfected the art of making artisanal chocolate from bean to bar. For Marcolini, being merely \u2018good\u2019 isn\u2019t good enough, and businesses need to have the courage to do whatever it takes to become the best they can be.<\/p>\n\n\n\n

Of course, not every business can travel the world searching for perfection or be an alchemist in the kitchen, but without a passion for their products or services, organisations will find it difficult to compete in the Never Normal and beyond.<\/p>\n\n\n\n

Here are Pierre Marcolini\u2019s three ingredients for business success:<\/p>\n\n\n\n

Ingredient #1: Innovation<\/b><\/h2>\n\n\n\n

When Pierre Marcolini started out 25 years ago, the chocolate world was in a bit of a rut. It was divided into territories such as Swiss chocolate and Belgian chocolate, but most chocolatiers bought couverture chocolate from the same producer. This meant that most end products were created from the same original product. To say there was a lack of diversity in the market is an understatement.<\/p>\n\n\n\n

When Marcolini stepped into this world, the need to be different was evident. As Peter Hinssen mentioned during this roundtable talk<\/a> \u2013 good leaders are the ones who are open to change and can see \u201cthe day after tomorrow\u201d. Marcolini immediately seized the opportunity to create something different and set out to build a powerful new brand based around artisanal beans and refined processes.<\/p>\n\n\n\n

Ingredient #2: Passion<\/b><\/h2>\n\n\n\n

\u201cThe only door between dream and reality is courage,\u201d Marcolini says. He always had the desire to go further and experiment more, which led to him choosing the finest ingredients, such as Piedmont hazelnuts and Vietnamese Cashews. In a uniform world where single-source couverture was still the norm, this was an avant-garde move at the time, but one that would clearly differentiate and define the brand.<\/p>\n\n\n\n

Ingredient #3: Agility<\/b><\/h2>\n\n\n\n

Pierre Marcolini believes that SMEs<\/a> like his have an advantage in the Never Normal, as they\u2019re agile enough to react quickly to market disruptions. For example, when it became evident that food habits were changing in the crisis, Maison Marcolini quickly adapted by reducing the size of their chocolates.<\/p>\n\n\n\n

Being agile also enables businesses to turbo-charge their online channels when needed, as Maison Marcolini did when its stores closed. Marcolini thinks that the big e-commerce gains that were made during the lockdown will be permanent, as people who might have taken longer to go online were pushed by the events, but are now there to stay. That doesn\u2019t mean that Marcolini thinks stores will be obsolete, however. He sees them as places where people will go to have brand experiences, discover new things, and learn along with a sales expert. We all seek connection, after all, and being part of the real world isn\u2019t going to go away. That\u2019s great news for Pierre Marcolini, as right now in some faraway jungle, the perfect cocoa bean is just starting to grow.<\/p>\n\n\n\n

A final word<\/b><\/h2>\n\n\n\n

Our thanks to Pierre Marcolini for some memorable words of wisdom and some amazing chocolates. He ended his tasting session with the degustation of a \u2018S\u00e9duction heart\u2019 made with fresh raspberry pulp, a sweet summation of Marcolini\u2019s philosophy: do things from the heart, innovate, and let yourself be surprised. Food for thought indeed.<\/p>\n\n\n\n

For further insights about doing business in the wake of a crisis, check out part one<\/a> of our virtual roundtable discussion with Peter Hinnsen, where he shares his thoughts on the \u2018Never Normal\u2019.<\/p>\n\n\n\n

Additionally, you can read our COVID-19 response playbook<\/a> introducing a framework for companies to lead and build resilience in the new normal.<\/p>\n","protected":false},"excerpt":{"rendered":"

Check out how master chocolatier, Pierre Marcolini, re-imagined his industry, and what are his ingredients for success in the Never Normal.<\/p>\n","protected":false},"author":1,"featured_media":1547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"1a2d936703f644928527dc11cf217d57","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[3,10,32],"sf_content_type":[],"coauthors":[26],"class_list":["post-1545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-thought-leadership","sf_topic-marketing","sf_topic-small-business"],"yoast_head":"\n3 Ingredients of Success with Pierre Marcolini - Salesforce<\/title>\n<meta name=\"description\" content=\"Check out how master chocolatier, Pierre Marcolini, re-imagined his industry, and what are his ingredients for success in the Never Normal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/3-ingredients-of-success-with-pierre-marcolini\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ingredients of Success with Pierre Marcolini\" \/>\n<meta property=\"og:description\" content=\"Check out how master chocolatier, Pierre Marcolini, re-imagined his industry, and what are his ingredients for success in the Never Normal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/3-ingredients-of-success-with-pierre-marcolini\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-04T20:45:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-03T13:47:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/ingredients-of-success-with-pierre-marcolin.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"329\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Salesforce EMEA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce EMEA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/3-ingredients-of-success-with-pierre-marcolini\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/3-ingredients-of-success-with-pierre-marcolini\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/cc3d1dd31ff62229e58df71e24b819ac\"}],\"headline\":\"3 Ingredients of Success with Pierre Marcolini\",\"datePublished\":\"2023-09-04T20:45:15+00:00\",\"dateModified\":\"2023-11-03T13:47:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/3-ingredients-of-success-with-pierre-marcolini\/\"},\"wordCount\":845,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/3-ingredients-of-success-with-pierre-marcolini\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/ingredients-of-success-with-pierre-marcolin.png\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/3-ingredients-of-success-with-pierre-marcolini\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/3-ingredients-of-success-with-pierre-marcolini\/\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/3-ingredients-of-success-with-pierre-marcolini\/\",\"name\":\"3 Ingredients of Success with Pierre Marcolini - 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