{"id":1588,"date":"2018-01-12T20:46:00","date_gmt":"2023-09-04T20:46:01","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1588"},"modified":"2023-11-04T17:38:40","modified_gmt":"2023-11-04T17:38:40","slug":"five-steps-to-better-adoption-of-your-cloud-applications","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/five-steps-to-better-adoption-of-your-cloud-applications\/","title":{"rendered":"Five Steps to Better Adoption of Your Cloud Applications"},"content":{"rendered":"\n

Why do technology projects not always live up to expectations? In many cases, it comes down to adoption by the people who have to use the systems once they implement them.<\/p>\n\n\n\n

One article <\/a>by Rand Group states: \u201cIt\u2019s estimated that up to 70% of technology projects fail to deliver their desired results. In part, that\u2019s due to poor user adoption. Just because you build it, doesn\u2019t mean they will use it.\u201d<\/p>\n\n\n\n

Personally, I\u2019ve worked with many companies in the UK and the implementation of almost any software can cause a great deal of agita if the implementation isn\u2019t well designed – and the company hasn\u2019t planned for the user experience.<\/p>\n\n\n\n

Ultimately, end-users don\u2019t usually embrace changes. And when the systems are complex or the companies haven\u2019t made a case as to why the software is needed, end-users have a tendency to simply ignore the new software and keep doing what they\u2019ve always been doing.<\/p>\n\n\n\n

Five areas to focus on for improved user adoption<\/h2>\n\n\n\n

So what are some key things companies need to do to make sure that end-users don\u2019t scupper the system and kill your proposed ROI? Here are five areas to focus on:<\/p>\n\n\n\n

    \n
  1. From day one, engage the end users<\/b> and explain why the new system is being developed and what the system does for each persona.<\/li>\n\n\n\n
  2. Develop a comprehensive training program<\/b> which not only explains the IT system but also the modified business process that\u2019s associated with the new software.<\/li>\n\n\n\n
  3. Constantly engage the end users to secure their feedback<\/b> for improvements and prioritise these enhancements.<\/li>\n\n\n\n
  4. Have an easy way for people to get support<\/b>, and consider creating power users<\/a> who use the system daily for their job, but are on hand to help colleagues.<\/li>\n\n\n\n
  5. The most important item is to communicate clearly to each person using the system what\u2019s in it for them.<\/b> Is it getting better results? faster resolutions to problems? Whatever it is, make sure it\u2019s known about.<\/li>\n<\/ol>\n\n\n\n

    Finally, celebrate milestones and successes with every single end-user. Buy-in is a continual process, not a one-time deal.<\/p>\n\n\n\n

    What happens if you don’t? <\/h2>\n\n\n\n

    Let me give you an example here.<\/p>\n\n\n\n

    A company I worked with wanted to make their systems easier for everyone across the company to use so that the executives could easily create reports on the sales progress.<\/p>\n\n\n\n

    Unfortunately, the company didn\u2019t think through the implementation process, and didn\u2019t realise that the way it was set up didn\u2019t make the end-user life easier – it added incredible amounts of administrative complexity. As a result, people kept using Excel to keep track of their forecasting – and the hoped-for reporting didn\u2019t materialise.<\/p>\n\n\n\n

    Fortunately, with some training and support, and a fairly simple system modification, the implementation was shortly up and running and now everyone sees the reports they need – when they need it. The ROI on this system has been great, but in the beginning, the lack of adoption nearly toppled it.<\/p>\n\n\n\n

    One more tip…<\/h2>\n\n\n\n

    Finally, I encourage businesses to measure adoption by persona, because some people only access the systems at certain times. And remember, end-user adoption happens when you get everyone on board. Salesforce has a great article on the carrot vs. stick approach<\/a> when looking at adoption methods.<\/p>\n\n\n\n

    Adoption is critical – and getting it right from the start improves your chances of success and quickly drives a valuable set of data in the system.<\/p>\n\n\n\n

    For more information on adoption practices, visit Success Cloud’s \u201cGetting Started<\/a>\u201d and get your adoption plan going now.<\/p>\n\n\n\n

    \"\"\/<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

    Here are key things companies need to focus on to make sure that end-users don\u2019t scupper the system and kill your proposed ROI.<\/p>\n","protected":false},"author":1,"featured_media":1590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"ac3d2fbd62a34588a7b912a7d6394040","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[38,1,72,236],"sf_content_type":[],"coauthors":[207],"class_list":["post-1588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-success","sf_topic-digital-transformation","sf_topic-it","sf_topic-customer-data-cloud"],"yoast_head":"\nFive Steps to Better Adoption of Your Cloud Applications - Salesforce<\/title>\n<meta name=\"description\" content=\"Here are key things companies need to focus on to make sure that end-users don\u2019t scupper the system and kill your proposed ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/five-steps-to-better-adoption-of-your-cloud-applications\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five Steps to Better Adoption of Your Cloud Applications\" \/>\n<meta property=\"og:description\" content=\"Here are key things companies need to focus on to make sure that end-users don\u2019t scupper the system and kill your proposed ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/five-steps-to-better-adoption-of-your-cloud-applications\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-04T20:46:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-04T17:38:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/user-adoption-tips.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Authors\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Authors\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-steps-to-better-adoption-of-your-cloud-applications\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-steps-to-better-adoption-of-your-cloud-applications\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/6da103d2ac03ac24e089fc123901e8f3\"}],\"headline\":\"Five Steps to Better Adoption of Your Cloud Applications\",\"datePublished\":\"2023-09-04T20:46:01+00:00\",\"dateModified\":\"2023-11-04T17:38:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-steps-to-better-adoption-of-your-cloud-applications\/\"},\"wordCount\":607,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-steps-to-better-adoption-of-your-cloud-applications\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/user-adoption-tips.jpg\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/five-steps-to-better-adoption-of-your-cloud-applications\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-steps-to-better-adoption-of-your-cloud-applications\/\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/five-steps-to-better-adoption-of-your-cloud-applications\/\",\"name\":\"Five Steps to Better Adoption of Your Cloud Applications - 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