{"id":1627,"date":"2021-02-25T20:46:00","date_gmt":"2023-09-04T20:46:42","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1627"},"modified":"2023-10-31T12:24:19","modified_gmt":"2023-10-31T12:24:19","slug":"the-changing-landscape-of-the-grocery-industry","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/the-changing-landscape-of-the-grocery-industry\/","title":{"rendered":"The Changing Landscape of the UK Grocery Industry"},"content":{"rendered":"\n

The past year has been a transformative one for UK grocery retailers<\/a> and their customers, as not only did new ways of shopping emerge in the wake of COVID-19 \u2013 so did new concerns. Almost overnight, shoppers had to adapt to lockdown measures, social distancing and stock shortages, and they had to do it while facing ever-shifting health and safety guidelines. <\/p>\n\n\n\n

For grocery retailers across Europe, the crisis presented an extraordinary challenge \u2013 but it also presented a golden opportunity to innovate and develop new products and services. Some faltered, others thrived, but one thing\u2019s for sure \u2013 there\u2019s no going back to the old world.<\/p>\n\n\n\n

To find out how grocery retailers navigated the pandemic and where they\u2019re headed next, Internet Retailing and Salesforce conducted surveys and interviews with grocery retail executives, and FMCG and CP brands from across Europe. The findings have now been published in the report, European Grocery: How the coronavirus pandemic reshaped an industry. Let\u2019s have a closer look at the report<\/a> and see what it reveals about the priorities of grocery retailers in 2021 and beyond.<\/p>\n\n\n\n

Top insights from the report<\/b><\/h2>\n\n\n\n

Consumers are focusing on wellness and sustainability and grocery retailers are following suit<\/b><\/h3>\n\n\n\n

Consumers had already begun making healthier, more sustainable choices prior to the pandemic, but that behaviour was accelerated by COVID-19. Many grocery retailers responded by developing their own lines of heath-centric products and delisting products that were becoming irrelevant in the changing climate. Online grocery retailer Picnic launched an own-label line of organic foods, while Carrefour partnered with small, sustainable brands to sell healthy products at a local level.<\/p>\n\n\n\n